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Creating Consumer Loyalty Through Emotional Currency


Published on

Learn why emotional currency provides the foundation
for compelling brand engagement
and real loyalty from consumers.

Published in: Marketing, Business, Technology
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Creating Consumer Loyalty Through Emotional Currency

  1. 1. FLIGHTPATH Creating Real Client Value Through Emotional Currency 1
  2. 2. Client Value comes from discovering compelling insights about human nature Passions Convictions Relationships Hardships Gratification Failings Growth Desire Joy Happiness Achievement 2
  3. 3. Linking these insights to the heart of the brand is the foundation of Emotional Currency 3
  4. 4. Emotional Currency can be transactional and/or transformative It can come from creating an emotional connection based on a shared experience, compelling visual language, elevating copy or simple cues from the past It’s about being on the inside of consumer behavior, their beliefs and rituals 4
  5. 5. This isn’t rocket science, but it is emotional sensitivity! 5
  6. 6. Why is Emotional Currency So Vital to Brands Today? It provides the foundation for compelling engagement and real loyalty Digital channels are not only great emotional currency delivery systems, they are grandest creators of it! 6
  7. 7. 7 Flightpath has a rich history of helping organizations create, connect or use emotional currency via digital channels to maximize potential and opportunities 212-674-5600 We Support BuildOn The Bronx Charter School for Children We Present The New York Social Media Roundtable We Blog We Tweet @flightpathny We Jam We Stroll We Party We Shoulder