Why 'Cloudwashing' Must Stop

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Tony Lucas presents at Structure: Europe,‘Why ‘Cloudwashing’ Must Stop'.

Watch the video here: http://www.flexiant.com/2012/10/17/tony-at-structure-europe/

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  • Going to talk about ‘Cloud is good, Cloud is great, Cloud will solve world hunger anytime now’. Rather than define cloud I’m just going to be a little sarcastic towards it, to show that the hyperbole towards cloud is why everyone has started branding what they do as cloud, and that I’m not a zealot of it, just trying to be practical about what is and isn’t good about it.
  • What isn't cloud Traditional Hosting Virtualisation Days and weeks to setup/change services 3 year long non flexible contracts Work requiring significant manual intervention
  • Picture of heads in sand on the right hand sideThis may look strange but is based on a well known meme about short circuited thinking about how to make a profit: http://knowyourmeme.com/memes/profit
  • Why: It's not a technology issue, it's a business one Revenue models Management attention Self Preservation for Techies
  • Why is this a problem SP's head in the sand - existing growth 'good enough' Customers looking for more flexible service offerings Being overtaken by new entrants - AWS - Software Distributors etcCloud IaaS market is poised for significant growth, but SP's aren't taking real advantage2 weeks ago was the fifth anniversary of Europes first IaaS platform launching. How many are there in Europe now that are true IaaS, still only a handful.
  • What needs to happen Service Providers need to wake up to the new requirements they currently just don't cater for Steps to make it happen Business Model TechnologyGotomarket strategyJim, could do with your help on this slide
  • Keep plain blue as an option for showing graphics etc.
  • Keep plain blue as an option for showing graphics etc.
  • Why 'Cloudwashing' Must Stop

    1. 1. Why Cloudwashing Must Stop!Tony Lucas – Founder, SVP Product – Flexiant Ltd.GigaOM’s Structure Europe October 2012
    2. 2. Cloud is… www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    3. 3. What Cloud is not  Rigid contracts  Traditional Hosting  Long lead times  Virtualisation  Manual  Hardware Silos provisioning www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    4. 4. What are service providers doing then? Add Cloud to Product Name ??? Profit! www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    5. 5. Why is this happening? Business Issues, not Technical Ones Management Attention Existing Growth New revenue models Staff self preservation www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    6. 6. Why is it a problem?  IaaS Market has the strongest growth (42% CAGR according to Gartner)  IaaS is the gateway to delivering higher margin services  Customers are looking elsewhere  New entrants with serious capabilities • Amazon • Microsoft • Google • Etc… www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    7. 7. What needs to happen? Wake up! Align Business  Complement Existing Tools Strategy to Cloud with Cloud Specific Solutions Strategy  Self-Service Portal Assess Existing  Application Management  Metering/Billing Tools/Capacities  Etc. Available www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant
    8. 8. Many resources at www.flexiant.comwww.flexiant.comCopyright © 2012, Flexiant
    9. 9. Who has the first Question?www.flexiant.comCopyright © 2012, Flexiant

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