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www.flexiant.com 
© 2014 Flexiant Ltd
WE LIVE IN A VERY SPECIAL TIME 
3B 
people online 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
1B 
smartphones 
9B 
connected devices
The rise of new businesses 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
web 
mobile 
gaming 
media 
e-commerce 
internet customer 
wearables
The cloud giants supremacy 
Google 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Other 
Cloud Providers 
Google 
Amazon 
Microsoft
Moving legacy apps to the cloud is hard 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Cloud Provider 
Requirement Requirement 
Requirement 
Legacy App 
Enterprise 
CIO 
CFO 
Requirement
New applications are booming in the cloud 
E-comm 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Mobile 
SaaS 
Game 
Big 
Social Data 
Amazon 
Google 
Next Generation Applications 
Deal with unpredictable demand 
Designed to scale 
Loosely coupled 
Developed in the cloud, for the cloud
Application consumption is changing 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Equivalent 
Business Case 
“Lifted and Shifted” Legacy App 
SaaS 
Next Generation App
The rise of software developers 
IT infrastructure technology 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
EMPOWERED 
DECISION MAKERS
Developers demand automation 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
core 
business 
logic 
Testing Staging 
www.flexiant.com 
© 2014 Flexiant Ltd 
Deploy consistent 
environments 
Production 
Focus 
Prefer as-a-service versus DIY 
for non-core components 
Load DNS 
Balancer Database 
Cache Queuing 
Storage
Multi-cloud is a requirement 
Cloud 
Provider A 
Better 
Storage 
Price 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Cloud 
Provider B 
Cloud 
Provider C 
Private 
Cloud 
Better I/O 
performance 
Wider 
Geographical Reach 
Jurisdiction 
Sensitive Data 
NOT A SINGLE CHOICE
Multi-cloud is a requirement 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Cloud 
Provider A 
Cloud 
Provider B 
Cloud 
Provider C 
Private 
Cloud 
BUT A COMBINATION OF
Multi-cloud brings challenges 
MANAGEMENT 
COMPLEXITY 
 Different providers 
interfaces 
 Different APIs 
 Many learning curves 
 Different architectures 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
APPLICATION 
PORTABILITY 
 Can’t move application away 
 Locked into provider’s tools 
 Locked into provider’s 
software 
ENVIRONMENT 
CONSISTENCY 
 Different image libraries 
 Different application 
libraries 
 Different tools
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd
Multi-cloud. Solved. 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Flexiant Cloud 
Orchestrator 
Cloud 
Private 
Cloud 
Amazon 
Rackspace 
Digital 
Ocean
Multi-cloud application blueprints 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
myApp 
Base OS 
CONCERTO 
Virtual Server 
Built by 
Concerto 
Provided by 
AWS 
myApp 
Base OS 
CONCERTO 
Virtual Server 
Built by 
Concerto 
Provided by 
Rackspace 
POWERED 
BY 
CONSISTENT 
MULTI-CLOUD 
DEPLOYMENT
Application-aware Autoscaling 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
LB LB LB LB Integrated Layer-4 
Front End Front End 
Back End Back End 
Network Load Balancer 
Applicatio 
n End 
Users 
Poor User Experience due to 
under-provisioned 
infrastructure
Application-aware Autoscaling 
LB LB LB LB Integrated Layer-4 
Front End Front End 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Front End Front End 
Back End 
Back End 
Network Load Balancer 
Auto-scaling 
Applicatio 
n End 
Users 
Great User Experience
Geo-localised DNS 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
DNS 
Applicatio 
n End 
User 
Applicatio 
n End 
User
Geo-localised DNS 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
myApp 
Deployment 
myApp 
Deployment 
DNS 
Deployed by Concerto 
Rackspace data center 
Deployed by Concerto 
AWS data center 
CONTENT IS SERVED FORM 
CLOSEST LOCATION 
(lowest latency) 
Applicatio 
n End 
User 
Applicatio 
n End 
User 
Identifies available copies
Become a Next Generation Cloud Provider 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
with
Become a Next Generation Cloud Provider 
Acknowledge 
Multi-Cloud 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Support 
Next Gen Apps 
Provide 
Value Add 
Solve 
Real Problems 
• Multiple public 
• Multiple 
private 
• Your own IaaS • Understand use 
cases • Provide required 
tools 
• Co-opt vs. compete 
• Move up the value chain 
• Independence 
• Consistency 
• Rapid prototyping 
• Ease of use 
Next 
Gen
Why sign up today for Flexiant Concerto 
Easy to get started 
A matter of hours 
No upfront investment 
No hardware required 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Public Clouds support 
Wide range of public clouds including 
AWS, Rackspace, Digital Ocean 
CMPs support 
Wide range of cloud management 
platforms including OpenStack, 
Flexiant Cloud Orchestrator, 
VMware 
Multiple business models 
Co-opt with Cloud Service Provider 
Co-opt with Technology Partner 
Or charge for usage 
Low learning curve 
Extremely intuitive UI 
Easy to use 
Encourage usage and consumption 
New revenue streams 
Addressing the use case of new 
emerging growing markets 
with next generation apps 
No internal expertise 
Platform is hosted and operated 
by Flexiant
The only multi-cloud solution. 
www.flexiant.com 
Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant 
© 2014 Flexiant Ltd 
Designed for service providers. 
To help you capture the fastest 
growing market opportunity today.
www.flexiant.com 
Copyright © 2014, Flexiant 
flexiant.com/concerto

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Flexiant Concerto - The Story

  • 2. WE LIVE IN A VERY SPECIAL TIME 3B people online www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd 1B smartphones 9B connected devices
  • 3. The rise of new businesses www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd web mobile gaming media e-commerce internet customer wearables
  • 4. The cloud giants supremacy Google www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Other Cloud Providers Google Amazon Microsoft
  • 5. Moving legacy apps to the cloud is hard www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Cloud Provider Requirement Requirement Requirement Legacy App Enterprise CIO CFO Requirement
  • 6. New applications are booming in the cloud E-comm www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Mobile SaaS Game Big Social Data Amazon Google Next Generation Applications Deal with unpredictable demand Designed to scale Loosely coupled Developed in the cloud, for the cloud
  • 7. Application consumption is changing www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Equivalent Business Case “Lifted and Shifted” Legacy App SaaS Next Generation App
  • 8. The rise of software developers IT infrastructure technology www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd EMPOWERED DECISION MAKERS
  • 9. Developers demand automation www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd core business logic Testing Staging www.flexiant.com © 2014 Flexiant Ltd Deploy consistent environments Production Focus Prefer as-a-service versus DIY for non-core components Load DNS Balancer Database Cache Queuing Storage
  • 10. Multi-cloud is a requirement Cloud Provider A Better Storage Price www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Cloud Provider B Cloud Provider C Private Cloud Better I/O performance Wider Geographical Reach Jurisdiction Sensitive Data NOT A SINGLE CHOICE
  • 11. Multi-cloud is a requirement www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Cloud Provider A Cloud Provider B Cloud Provider C Private Cloud BUT A COMBINATION OF
  • 12. Multi-cloud brings challenges MANAGEMENT COMPLEXITY  Different providers interfaces  Different APIs  Many learning curves  Different architectures www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd APPLICATION PORTABILITY  Can’t move application away  Locked into provider’s tools  Locked into provider’s software ENVIRONMENT CONSISTENCY  Different image libraries  Different application libraries  Different tools
  • 13. www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd
  • 14. Multi-cloud. Solved. www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Flexiant Cloud Orchestrator Cloud Private Cloud Amazon Rackspace Digital Ocean
  • 15. Multi-cloud application blueprints www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd myApp Base OS CONCERTO Virtual Server Built by Concerto Provided by AWS myApp Base OS CONCERTO Virtual Server Built by Concerto Provided by Rackspace POWERED BY CONSISTENT MULTI-CLOUD DEPLOYMENT
  • 16. Application-aware Autoscaling www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd LB LB LB LB Integrated Layer-4 Front End Front End Back End Back End Network Load Balancer Applicatio n End Users Poor User Experience due to under-provisioned infrastructure
  • 17. Application-aware Autoscaling LB LB LB LB Integrated Layer-4 Front End Front End www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Front End Front End Back End Back End Network Load Balancer Auto-scaling Applicatio n End Users Great User Experience
  • 18. Geo-localised DNS www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd DNS Applicatio n End User Applicatio n End User
  • 19. Geo-localised DNS www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd myApp Deployment myApp Deployment DNS Deployed by Concerto Rackspace data center Deployed by Concerto AWS data center CONTENT IS SERVED FORM CLOSEST LOCATION (lowest latency) Applicatio n End User Applicatio n End User Identifies available copies
  • 20. Become a Next Generation Cloud Provider www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd with
  • 21. Become a Next Generation Cloud Provider Acknowledge Multi-Cloud www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Support Next Gen Apps Provide Value Add Solve Real Problems • Multiple public • Multiple private • Your own IaaS • Understand use cases • Provide required tools • Co-opt vs. compete • Move up the value chain • Independence • Consistency • Rapid prototyping • Ease of use Next Gen
  • 22. Why sign up today for Flexiant Concerto Easy to get started A matter of hours No upfront investment No hardware required www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Public Clouds support Wide range of public clouds including AWS, Rackspace, Digital Ocean CMPs support Wide range of cloud management platforms including OpenStack, Flexiant Cloud Orchestrator, VMware Multiple business models Co-opt with Cloud Service Provider Co-opt with Technology Partner Or charge for usage Low learning curve Extremely intuitive UI Easy to use Encourage usage and consumption New revenue streams Addressing the use case of new emerging growing markets with next generation apps No internal expertise Platform is hosted and operated by Flexiant
  • 23. The only multi-cloud solution. www.flexiant.com Cwowpwyr.ifglehxt i©an20t.1c2o,m Flexiant © 2014 Flexiant Ltd Designed for service providers. To help you capture the fastest growing market opportunity today.
  • 24. www.flexiant.com Copyright © 2014, Flexiant flexiant.com/concerto