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Why Federate When You Can Differentiate


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Tony Lucas presents, 'Why Federate When You Can Differentiate' at Cloud Expo Europe 2013.

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Why Federate When You Can Differentiate

  1. 1. Why Federate when you can Differentiate?Tony Lucas, Founder and Product Champion, Flexiant29 January 2013
  2. 2. Agenda What is Cloud Federation? Business and Operational Challenges Differentiation: An Alternative for Growth How to Differentiate The Next Steps for the Industry
  3. 3. What is Cloud Federation? “… The practice of interconnecting the cloud computing environments of two or more service providers for thepurpose of load balancing traffic and accommodating spikes in demand” TechTarget This can offer benefits to cloud providers BUT there are potential downsides that can be dangerous for cloud service providers Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  4. 4. Business Challenges with CloudFederation1. Commoditisation2. Economies of Scale3. Reduced Functionality of Service4. Compatibility5. Workload Distribution Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  5. 5. Operational Challenges with Cloud Federation1. SLA’s2. Support & Responsiveness3. Quality of Service4. Federated Billing5. Maintaining Margin6. Legal Jurisdiction Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  6. 6. Differentiation: An Alternative for Growth The business critical reasons behind differentiation: 1. Customer Acquisition 2. Margins 3. Attrition Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  7. 7. How to Differentiate1. Focus2. Industry3. Vertical Clouds4. Products5. User Experience6. Localisation7. Geography8. Application Delivery Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  8. 8. The Next Steps…1. Customers2. Segment3. Needs4. Strengths5. Value6. Launch7. Adapt Flexiant Copyright ©2012, Copyright © 2013, Flexiant
  9. 9. Summary Status quo no longer works But Commodity Federated Model not only answer Federation too challenging, risky for cloud service provider Differentiation through value added services ensure long- term relationships with customers & revenue growth opportunities
  10. 10. Visit us at Stand 337Come by our Coffee LoungeTomorrow: “The Future of Data Automation and the 3 Innovations that Make This Possible” 11:30 a.m. in the Service Providers’ Technical Theatre “Growing Your Cloud Services Business Through Resellers” 12:40 p.m. in the Service Providers’ Business Theatre Copyright © 2013, Flexiant