Sb201 exploring the deep waters of collaboration with Petrobras

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Presentation delivered by Petrobras at IBM Connect 2014, January, 26 - 30, 2014

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Sb201 exploring the deep waters of collaboration with Petrobras

  1. 1. Session SB201: Exploring the deep waters of collaboration with Petrobras Dr. Leonardo Magela, Petrobras Conecte Project Manager leomagela@petrobras.com.br Consuelo Sánchez, MSc., Petrobras Conecte Project Manager consuelosanchez@petrobras.com.br © 2014 IBM Corporation
  2. 2. Petrobras An integrated brazilian energy company www.petrobras.com We have operations in oil and gas productive chain, production of biofuels and alternative energy sources. We operate in 24 countries including USA. 2
  3. 3. 3
  4. 4. 4
  5. 5. The Challenges 5
  6. 6. Workforce:130,000+ 6
  7. 7. Going 2.0 7
  8. 8. New communication paradigm 8
  9. 9. Strategic Projects PROJETOS ESTRATÉGICOS NOSSA ESTRATÉGIA LÍDER COMUNICADOR COMUNICAÇÃO INTERNA VIVA PETROBRAS 2.0 * Collaboration Network Conecte * Inclui o Conecte, a rede de colaboração, desenvolvido em parceria com a Tecnologia da Informação e Telecomunicações 9 NOVA COM PETROBRAS 60 ANOS
  10. 10. 10
  11. 11. Conecte Drivers Networked people with similar goals and objectives to improve value creation PROMOTING COLLABORATION IN PROJECTS AND PROCESSES NE W STIMULATING INNOVATION AND CULTURAL CHANGES 11 SO LU T RAT I ON SHARING PERCEPTIONS AND IDEAS SHARING ENHANCING THE VISIBILITY OF PEOPLE’S QUALIFICATIONS AND EXPERIENCES V TO ISIB PE ILIT OP Y LE COL LAB O IO NS DGE KNOWLE DISSEMINATING THECNICAL KNOWLEDGE
  12. 12. The trails 12
  13. 13. The project 22,000+ ft Planning Customization I Pilot Customization II Kick-off Group Adoption Evolution 13
  14. 14. What we learned from the pilot 1.3K users Inclusive approach: all departments at the same time Focus on business related content Take advantage of communities: – Unfamiliarity with some collaboration tools – Stimulate people reunion and cooperation Simplify the interface 14
  15. 15. IT highlights Conecte is part of Petrobras Collaboration Architecture Customizations required by Legal and Internal Communications Extensibility Internal Portal and Search Integration 15
  16. 16. Community Cases Organic, Corporate and Planned Worksheet users 16 Internal Transfer Program Participation in World Energy Congress
  17. 17. Inspire Me Petrobras’ 60th aniversary #meInspira 17
  18. 18. The results How many people did participate? 35000 30000 25000 20000 15000 10000 5000 0 43K users on January, 22th 18
  19. 19. Bussiness related or climate related? 75% Business related 19
  20. 20. What´s next? +SocialMediaAnalytics #Gamification UGC (User Generated Content) #Integrations +Social_Network_ Analysis 20
  21. 21. Acknowledgements and Disclaimers Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. © Copyright IBM Corporation 2014. All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. IBM, the IBM logo, ibm.com, IBM Connections and IBM Notes are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml Photos, pictures and illustrations on this presentation are from: – Slide 1 – Banco de Imagens Petrobras - Bruno Veiga – Slide 2 – Banco de Imagens Petrobras - Arquivo do Projeto Tamar – Slide 3 – Banco de Imagens Petrobras - Thelma Vidales – Slides 7 and 19 – Estúdio Consequência – Slide 10 – Agência Petrobras de Notícias, Banco de Imagens Petrobras - Juarez Cavalcanti, Banco de Imagens Petrobras - Rogério Reis – Slide 13 - Agência Petrobras de Notícias – Slides 5, 6 and 14 - Comunicação Empresarial do Abastecimento - Petrobras 21

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