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PERLARE-ASSOCIAZIONE PER LA RETORICA
PerLaRe-Associazione Per La Retorica
PerLaRe proposes to adapt rhetoric to the spirit
of the age.
Three areas
PerLaRe focuses on three areas in which
rhetoric plays a key role, even if few people
realise it is present in:
• politics
• business
• the web
THE MANIFESTO OF RHETORIC
Rhetoric is the use of words to persuade
people peacefully. It helps to not only talk
more efficiently, but also to reason better
and understand contexts, problems and
people.
1
Rhetoric is a crucial teaching tool,
helping to merge docere (to teach),
movere (involve), and delectare (amuse).
Teaching is imperfect without these three
elements.
2
Rhetoric is a techné and is neither
positive or negative. A person’s ethics
determines how he/ she uses it.
3
Rhetoric is a vaccine. A person who
knows how to use rhetoric means he/she
is able to recognise and counter
demagogy and manipulation.
4
Very few people are born with the gift of
oration; many can become good
speakers, and everyone can learn.
5
The rules of rhetoric are crucial on the
web. Inventio is required to create
content, dispositio to organise it, elocutio
to make it more engaging, memoria to
arrange one’s knowledge in digital form,
and actio to enhance communicative
performance.
6
perlaretorica.it @discorsipotenti

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PerLaRe. Associazione Per La Retorica, Manifesto

  • 2. PerLaRe-Associazione Per La Retorica PerLaRe proposes to adapt rhetoric to the spirit of the age.
  • 3. Three areas PerLaRe focuses on three areas in which rhetoric plays a key role, even if few people realise it is present in: • politics • business • the web
  • 4. THE MANIFESTO OF RHETORIC
  • 5. Rhetoric is the use of words to persuade people peacefully. It helps to not only talk more efficiently, but also to reason better and understand contexts, problems and people. 1
  • 6. Rhetoric is a crucial teaching tool, helping to merge docere (to teach), movere (involve), and delectare (amuse). Teaching is imperfect without these three elements. 2
  • 7. Rhetoric is a techné and is neither positive or negative. A person’s ethics determines how he/ she uses it. 3
  • 8. Rhetoric is a vaccine. A person who knows how to use rhetoric means he/she is able to recognise and counter demagogy and manipulation. 4
  • 9. Very few people are born with the gift of oration; many can become good speakers, and everyone can learn. 5
  • 10. The rules of rhetoric are crucial on the web. Inventio is required to create content, dispositio to organise it, elocutio to make it more engaging, memoria to arrange one’s knowledge in digital form, and actio to enhance communicative performance. 6