1. HOW TO PREPARE FOR
––
EQUITY CROWDFUNDING

2. Vincent Bradley
CEO & Co-Founder @FlashFunders
Follow Me @vincentmbradley

3. 1 Regulation Crowdfunding Overview
2 Legal & Corporate Preparation
AGENDA
4 FlashFunders
3 Marketing & Offering Preparation

4. Regulation Crowdfunding (Reg CF)
Launches: May 16, 2016
þ Publicly fundraise up to $1m from the crowd
þ Everyone can play (230M Americans)
þ Low cost mass market funding option
þ Investment Limits
þ Financial Review and SEC Filing before offering

5. Your Customers
Now Shareholders
Become Evangelists
It’s a Powerful Thing!
Customers
Shareholders
Evangelists

6. Legal & Corporate Preparation

7. Corporate Formation & Proper Documentation
Delaware C-Corp
FF Offering
2 Class Structure
Proper Documentation
Be prepared to prove every line item
on your cap table with documents

8. Raising $100K or Less
The issuer must provide financial
statements certified by the
principal executive officer of the
issuer to be true and complete in
all material respects.
Raising $100K to $500K
The issuer must provide
financial statements reviewed
by a public accountant that is
independent of the issuer.
Raising $500K to $1M
The issuer must provide audited
financial statements from a
public accountant.
However, the SEC has provided a
limited one-time exclusion from
the audit requirements for issuers
conducting their first Reg CF
offering provided that the issuer
does not have audited financial
statements available at the time.
Financial Review Requirements

9. 605
§ 239.900 Form C.
This form shall be used for filings under Regulation Crowdfunding (§§ 227.100 et seq. of this
chapter).
Note: The text of Form C will not appear in the Code of Federal Regulations.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM C
UNDER THE SECURITIES ACT OF 1933
(Mark one.)
□ Form C: Offering Statement
□ Form C-U: Progress Update:
□ Form C/A: Amendment to Offering Statement:
□ Check box if Amendment is material and investors must reconfirm within five business days.
□ Form C-AR: Annual Report
□ Form C-AR/A: Amendment to Annual Report
□ Form C-TR: Termination of Reporting
Name of issuer:
Legal status of issuer:
Form:
Jurisdiction of Incorporation/Organization:
Date of organization):
Physical address of issuer:
Website of issuer:
Name of intermediary through which the offering will be conducted:
CIK number of intermediary:
SEC file number of intermediary:
CRD number, if applicable, of intermediary:
Amount of compensation to be paid to the intermediary, whether as a dollar amount or a percentage of the offering
amount, or a good faith estimate if the exact amount is not available at the time of the filing, for conducting the
offering, including the amount of referral and any other fees associated with the offering:
Any other direct or indirect interest in the issuer held by the intermediary, or any arrangement for the intermediary to
acquire such an interest:
Type of security offered:
Target number of securities to be offered:
Price (or method for determining price):
Target offering amount:
Oversubscriptions accepted: □ Yes □ No
¨ SEC requires every Issuer to file a Form C
and receive approval prior to soliciting any
investments under Reg CF.
¨ Once approved, the Issuer has to wait 21
days (cooling off period) before taking in
any investments.
Form C Filing Requirement

10. Marketing & Offering Preparation

11. Requirements to Launch Offering on FlashFunders
þ Successful Rewards Crowdfunding
þ Community Around Business (Customers)
þ Lead Investor ~ 20% of Round
þ Working with Crowdfunding Agency
þ Previous Equity Crowdfunding Round

12. FlashFunders
Platform Standards
Offering Min: $50,000
Term Max: 60 Days
Min Investment: $50
Reg CF Oversubscribed Policy: 1st In Priority
Valuation Policy: None
FlashFunders Fee: 5% Success Fee

13. The Future of Fundraising – FlashFunders

14. FlashFunders Reg CF Platform is the Standard
þ Complete Fundraising Management
þ Investor CRM
þ Access to Our Growing Investor Network
þ Shareholder Services
þ End-to-End Regulatory Compliance

15. Fundraise from Everyone the Right Way!
Reg CF
$1m Limit
Crowd
(Everyone)
Reg D
Unlimited
Accredited
Investors
Only
Reg S
Unlimited
International
(Everyone)
2 Class Structure
Over $20K Investors
• Standard Preferred Rights
Under $20K Investors
§ Book Entry Structure
§ Same Economic Upside
§ Limited Rights (No Voting, No Drag, etc.)
§ Ongoing Shareholder Services by FF

16. Dylan Satin
Startup Relations Manager
dylan@flashfunders.com
For additional information, please contact us:
You can also visit FlashFunders to learn more:
www.flashfunders.com