12 Big Marketing questions of Christmas

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What are the big questions you should be asking of your communications. The follow deck sets up the key questions, all with a yuletide theme...

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  • blessing_11111@yahoo.com

    My name is Blessing
    i am a young lady with a kind and open heart,
    I enjoy my life,but life can't be complete if you don't have a person to share it
    with. blessing_11111@yahoo.com

    Hoping To Hear From You
    Yours Blessing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

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12 Big Marketing questions of Christmas

  1. 1. 5 PRESENTS: !!THE TWELVE BIG MARKETING !QUESTIONS OF CHRISTMAS…!!…things to ponder as you enjoythe Yule! !
  2. 2. What is the value to mybusiness of a Facebook”Like”?!
  3. 3. Is ROI the correctmetric to measuremarketing? !
  4. 4. If all touch points are paid,owned or earned, what doesit mean to optimize themarketing mix?  How willdoing so improve returns andreduce risk?!!
  5. 5. Am I spending the correctamount? Is my SOV (shareof voice) aligned to my SOM(share of market) objectives? ! !
  6. 6. If paid, owned, and earnedtouch points collectivelycontribute to ‘reach’, whatare the ramifications for‘effective frequency’ ofeach touch point? !
  7. 7. Does my econometricmodelling accuratelyreflect the increasingdiversity of owned, earnedand paid media? !
  8. 8. Is a loyalty programmethe best way to driveloyalty? !
  9. 9. How does social mediabuzz volume and sentimenttranslate into sales? !
  10. 10. Am I investing too much !in digital? !
  11. 11. Where are people talkingabout my brand and who isreally influencing thoseconversations? !
  12. 12. How can word-of-mouthenhance my PPC & SEOeffectiveness? !
  13. 13. How can I measure offline !word-of-mouth impact andreach? !
  14. 14. At 5 we help to unlock the answers tothese questions through a differentperspective we call “consumer influenceregression” and in doing so unlock thereal potential in your marketing &communications. !!To talk in 2012 contact Richard Vincent. !!rvincent@5comms.com!
  15. 15. Return on ! intervention!www.5comms.com!

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