Email is Dead: A Simple Guide to TextMessage Marketing
Experts agree that loyalty is the most           effective and highest return marketingCustomer loyalty is the single most...
Loyalty marketing is more relevant              today than it has ever been• Your biggest asset is your existing customer ...
Loyalty marketing ROI is traditionally driven byincreasing visits, spend, and response to promotions                      ...
How Text Messaging Drives Loyalty• Brings your best customers in the door immediately• Customers prefer getting timely mes...
Text message marketing is one of the most       effective ways to distribute promotions                                   ...
Text Marketing: Rules of Thumb                 Rule #1: Write thoughtfully• You only have 140 characters: Make them count!...
Text Marketing: Rules of Thumb     Rule #2: Send offers and remindersMobile Coupons/Promotions                Sales Remind...
Text Marketing: Rules of Thumb                            Rule #3: Schedule texts• Schedule and send your text messages at...
Text Marketing: Rules of Thumb        Rule #4: Build your online presence        Long day at the office?    Like us on Face...
Text Marketing: Rules of Thumb  Rule #5: Prompt customers in store                  • Post in your store front            ...
Text Marketing: Rules of Thumb        Some rules are meant to be broken...These are all general rules of thumb, but every ...
Text Marketing: Rules of Thumb   Four questions to ask before you send a text!1. Are you only sending texts to people who ...
Text Message Success StoryOne of our Client Success Managers                                                     Soulman’s...
Want to start texting your customers?    What texting tools are out there?• Mogreet• Eztexting• Mozeo• TextMarks• ... and ...
FiveStars is pioneering loyalty automation that         includes text message marketing                FIVESTARS LOYALTY A...
Email is Dead: A Simple Guide to TextMessage Marketing
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FiveStars Guide to Text Message Marketing

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Text message marketing has 98% open rates and superior conversion rates to email. Are you using it yet?

Text message marketing is an easy way to reach your current customers with relevant and timely promotions that will get them coming back to your store again and again.
Our guide to text message marketing will:
1. Give you stats comparing text message marketing to other forms of marketing.
2. Show you how you can use text message marketing to increase sales from your greatest asset--your current customers.
3. Give you 6 practical rules to do text message marketing well.
4. Provide examples of real companies that have done text message marketing and the results they've achieved.

Published in: Business
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FiveStars Guide to Text Message Marketing

  1. 1. Email is Dead: A Simple Guide to TextMessage Marketing
  2. 2. Experts agree that loyalty is the most effective and highest return marketingCustomer loyalty is the single most important driverof growth and profitability.HARVARD BUSINESS REVIEWRetailers with loyalty programs, on average,are 88% more profitable than competitorswho do not.DELOITTE RESEARCH SURVEYIt is 6 to 7 times more to acquire a newcustomer than to retain an existing one.BAIN & COMPANY
  3. 3. Loyalty marketing is more relevant today than it has ever been• Your biggest asset is your existing customer base and foot traffic• Data shows that loyalty programs can increase customer visits by 20 percent or more• With social media, each of your customers can now share your brand with hundreds of others• Technology can now automate most of your loyalty marketing needs• It’s marketing that’s fun and makes sense!
  4. 4. Loyalty marketing ROI is traditionally driven byincreasing visits, spend, and response to promotions Framework for Calculating Loyalty Return Participate Reward in Costs Promotions Program Costs Spend More Per Visit Net Revenue Visit Increase More Frequently Customer Behavior Loyalty Marketing Costs Visit go.fivestars.com/loyaltyguide to learn more
  5. 5. How Text Messaging Drives Loyalty• Brings your best customers in the door immediately• Customers prefer getting timely messages from places they already go to, especially places they frequent• Text message promotions/ads can reach 150X customers throughout the day, they don’t need PER to be in front of a TV or computer DAY!• Good text message campaigns can compliment your other marketing efforts # of times people 91% of people keep their phones within 3 feet look at of themselves 24/7 their cell phones
  6. 6. Text message marketing is one of the most effective ways to distribute promotions 14%Text Marketing vs. Email Marketing Text CTR• Average Text Click Through Rate = 14.06%• Average Text Conversion Rate = 8.22%• Average Email Click Through Rate = 6.64%• Average Email Conversion Rate = 1.73% 8%Text message marketing Text CRprovides the highest ROI of 6%any other mobile marketing Email CTRtools... So let’s run throughsome rules of thumb forsuccessful campaigns! 1% Email CR
  7. 7. Text Marketing: Rules of Thumb Rule #1: Write thoughtfully• You only have 140 characters: Make them count!• Always check spelling and grammar. 98% of text 03:00 MIN Visit Haagen-Dazs Palo messages are opened Alto for your Valentine’s within 3 MINUTES. Day cake; order before Feb 10th & get 14% off! • Use abbreviations when Call 650-555-5555 today! necessary, but don’t over do it. Reply STOP to • Don’t text like your tween unsubscribe cousin. GR8 THX BYE! • Make sure to include a call to action!!!
  8. 8. Text Marketing: Rules of Thumb Rule #2: Send offers and remindersMobile Coupons/Promotions Sales Reminders Mokutanya Charcoal Grill Stop by Elle Boutique on 1155 California Dr: $0.50 Burlingame Ave for our Oysters from 6pm-8pm semi-annual jean sale! only! No limit & while Show this text for an extra supplies last, show us 10% off purchase! this text! Reply STOP Reply STOP to to unsubscribe unsubscribe Special Events Tacomania Tacos & Beer Grand Opening! 5292 Monterey Rd: Show this text TODAY & get a free 32% of U.S. mobile customers prefer drink w/your 1/2 price offers by text tacos! Reply STOP to Over mobile web (21%), apps (11%), or voicemail (8%) unsubscribe
  9. 9. Text Marketing: Rules of Thumb Rule #3: Schedule texts• Schedule and send your text messages at optimal times for maximum effect Dinner Special Two Week 6pm-8pm Jean Sale Mokutanya Charcoal Grill 1155 California Dr: $0.50 Stop by Elle Boutique on Burlingame Ave for our TEXT Oysters from 6pm-8pm only! No limit & while semi-annual jean sale! Show this text for an extra ME supplies last, show us this text! Reply STOP 10% off purchase! Reply STOP to L8R! to unsubscribe unsubscribe Text sent: 4:30pm Text sent: 11:00am on the day of on first Saturday dinner special during sale• Don’t send more than one text a week to prevent opt outs from too frequent messages
  10. 10. Text Marketing: Rules of Thumb Rule #4: Build your online presence Long day at the office? Like us on Facebook at Saba Cafe Caters! Visit facebook.com/danvilleflam www.sabacaferwc.com ebroiler today to make your and receive 15 % off your order. Use code 123 for entire order through 1 Free Soda Ltr! Reply Feb 9th! Reply STOP STOP to unsubscribe to unsubscribe• Use text promotions to encourage visitors to your website• Request Facebook likes and Twitter followers via text• Send text to help promote social media posts or specials
  11. 11. Text Marketing: Rules of Thumb Rule #5: Prompt customers in store • Post in your store front signage to promote opt-ins TEXT • Train your employees to ask every customer at check out to“SIGN UP” join your texting service TO • If you offer the FiveStars 55555 Card to your customers, they are automatically signed up for TO GET BOTH your loyalty program STARTED! and your text promotions!
  12. 12. Text Marketing: Rules of Thumb Some rules are meant to be broken...These are all general rules of thumb, but every business isdifferent, so feel free to cater to your customers’ wants and needs. ... but laws are not.Federal Communication Customer has toCommission give written• Basic guidelines here: consent to receive http://goo.gl/0tfSF texts, also must• Telephone Consumer have opt out Protection Act here: http://goo.gl/b22am option in message **If you use FiveStars, we handle this for you :)
  13. 13. Text Marketing: Rules of Thumb Four questions to ask before you send a text!1. Are you only sending texts to people who have opted in?2. Do you have your text terms/policies displayed anywhere (online or in store) that opt-ins are promoted?3. Do you have an opt out option in the text?4. Are your opt-out requests honored no later than 3 days? If you answered YES to all 4, your texts are good to go!
  14. 14. Text Message Success StoryOne of our Client Success Managers Soulman’s inconvinced Jim, a FiveStars business owner Richardson’s “Valentine’sin Texas, to send out a Valentine’s Day text Day” Special! Buy 2 platesmessage to their customer base using our & 2 drinks. You’ll get 20%Merchant Toolkit. off AND 2 FREE desserts. Reply STOP toJim had never used our texting services unsubscribebefore, and wasn’t convinced it was going tobring people in the door. Text Sent: 11:15am Feb 14, 2013Actual comments received from owner around noon that same day: “Got 3already. One within 5 minutes!”Jim sent us very happy update citing 10-15 people came in with the text.Later that day: “Well, you have convinced Don and one of my staff. Iactually did get $107.40 in sales. I will have to try it again sometime.” - Jim
  15. 15. Want to start texting your customers? What texting tools are out there?• Mogreet• Eztexting• Mozeo• TextMarks• ... and FiveStars Loyalty Automation Platform Cue shameless plug!
  16. 16. FiveStars is pioneering loyalty automation that includes text message marketing FIVESTARS LOYALTY AUTOMATION PLATFORM We take care of everything Point-of-Sale Customer FiveStars Relationship Engagement Card Manager Toolkit• Customer info right on • Simple technology • Simple segmentation the POS everyone can use • Text or email campaigns• Never slow down the line • Impossible to lose • Social media integration• Built in fraud control • Over 700,000 cardholders Want a free loyalty consultation from FiveStars? Visit go.fivestars.com/demorequest
  17. 17. Email is Dead: A Simple Guide to TextMessage Marketing

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