Museum Website Development (AMMC 2013)

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The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.

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Museum Website Development (AMMC 2013)

  1. 1. Tuesday,April 23Museum WebsiteDevelopment
  2. 2. • Responsive• Adaptive• Mobile Optimized• Geo-LocationTrendsDesigning for Mobile
  3. 3. TrendsShift Toward HTML5* Source: www.piehead.com
  4. 4. • Optimized for touch screens• Quick and easily accessible• Contain short, bite-sized bits of infoTrendsApp-Like Widgets
  5. 5. • Optimized for social sharing• Short, quick, compelling way to communicate• Brand building and engagingTrendsInfographics, Illustrations, and Animations
  6. 6. TrendsVideo Domination• Will become the primary driver of SEO
  7. 7. TrendsParallax Scrolling
  8. 8. “Sticky” NavigationTrends
  9. 9. • Intuitive• Engaging• Dynamic***To Be Effective,A Website Must Be:
  10. 10. • Open source• Distributed authorshipBest PracticesContent Management System
  11. 11. • Simplify and prioritize navigation• Encourage self-identification• Quick links• Site search• FooterBest PracticesUser-Friendly
  12. 12. • Uncluttered homepage• Dynamic feeds• YouTube• Interactive features throughoutBest PracticesContent Strategy
  13. 13. • Calls-to-action throughout• “Join” button• Contrast and appear “clickable”• Multiple pathways to reach membership pagesBest PracticesConversion Focus
  14. 14. • Identify navigation weaknesses• See what they’re drawn to• Watch them engage with interactivesWhere To Start?Usability Testing
  15. 15. • In-page analytics• Browser and deviceBest PracticesGoogle Analytics
  16. 16. • Google GoalsBest PracticesConversion Tracking

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