R budget fitness industry assoc health nation nov 2011

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R budget fitness industry assoc health nation nov 2011

  1. 1. FIA & IMSPA Industry Summit 2011 01/12/2011 The Health of the Nation: The role of sport, exercise and medicine Dr Richard Budgett CMO LOCOG With thanks to our lead sponsor: With thanks to our supporting sponsor: History of 2012 bid Olympic effect Importance of exercise Health legacy from the Games 1
  2. 2. FIA & IMSPA Industry Summit 2011 01/12/2011 Vision –Use the Games to Inspire Change – Welcome the World Biggest Sporting Event in the World Legacy Opportunity History of bid for 2012 • East London • February 2005 presentation to IOC • Promises of ambulances, hospitals and volunteers • Promises of legacy in Sport and Exercise Medicine • Develop specialty • Centre of Excellence • Nation exercising Won the bid! 2
  3. 3. FIA & IMSPA Industry Summit 2011 01/12/2011 Olympics Paralympics 27 Jul – 12 Aug 2012 29 Aug – 9 Sep 2012 Sports 28 20 Disciplines 39 21 Events 300 471 Days of competition 16 11 Competition venues 38 21 Training venues 35 14 Volunteers 70,000 40,000 Olympic Park – Week 1 Diving Water Polo Track Cycling Basketball Swimming Hockey Handball 3
  4. 4. FIA & IMSPA Industry Summit 2011 01/12/2011 Outside London in Week 1 Glasgow Newcastle Manchester Coventry Football Cardiff Outside London in Week 1 Canoe Slalom Rowing Broxbourne Eton Dorney Weymouth & Portland Sailing 4
  5. 5. FIA & IMSPA Industry Summit 2011 01/12/2011 Central Zone – Week 1 Lord’s Archery Horse Guard’s Parade Beach Volleyball Earls Court Wimbledon Tennis Indoor Volleyball Road Race Olympic Park – Week 2 Synchronised Swimming Swimming Basketball Diving Water Polo Hockey Athletics Handball 5
  6. 6. FIA & IMSPA Industry Summit 2011 01/12/2011 River Zone – Week 2 Wrestling Table Tennis Taekwondo ExCeL Arena Royal Artillery Barracks Weightlifting Boxing Shooting IOC Technical Manual on Medical Services – Excellence provision and resilience – Effective Teamwork OCOG and Healthcare community – Community involvement during planning and implementation – No compromise of normal care 6
  7. 7. FIA & IMSPA Industry Summit 2011 01/12/2011 Client Groups Athletes and Team Officials Technical Officials Olympic & Paralympic Family Press Broadcast Marketing Partners Workforce Spectators 400 Horses POLYCLINICS Sports Medicine Podiatry Imaging (MRI, CT, X-ray, US) Optometry Dental Emergency Services Pharmacy Overnight Stay Ward (London Only) Primary Care IOC/IPC Medical Commission Offices Laboratory Services Specialist Clinics – e.g. ENT, Cardiology Physiotherapy Hydrotherapy (London Only) 7
  8. 8. FIA & IMSPA Industry Summit 2011 01/12/2011 The Healthy Games Role of LOCOG • Safe and sustainable • No smoking • Food vision • Health promotion • Prevention of injury and illness • Promote exercise The Importance of Exercise Training & performance Lifestyle & health Nature or Nurture? Smoking, diabetes, obesity & exercise 8
  9. 9. FIA & IMSPA Industry Summit 2011 01/12/2011 Importance of Sport and Exercise Medicine (SEM) IOC – “Protect the health of the athlete” IOC Medical Code Anti-doping No needle policy In UK: Faculty, Institute and Association of SEM Multidisciplinary team: Medical, Physiotherapy, Massage, Nutrition, Psychology, Strength & Conditioning and coaching Co-operation The importance of exercise and SEM Exercise for health to Mass participation to Extreme exercise: 2 km jog to marathon to ultramarathon Prevention and treatment illness and injury Exercise as a therapeutic tool 9
  10. 10. FIA & IMSPA Industry Summit 2011 01/12/2011 Graded Exercise therapy in chronic fatigue syndrome BART’S TRIAL 12 weeks exercise OR flexibility 55% better in exercise group 27% better in flexibility group (Fultcher and White BMJ) Athletes with Chronic Fatigue Objective Underperformance Present earlier Less severely affected Recovery in months not years Major stresses are exercise and competition Rehabilitative exercises - hold back! 10
  11. 11. FIA & IMSPA Industry Summit 2011 01/12/2011 Health Legacy Olympic Games Effect? LOCOG focus on delivery School Games, Change4life, NHS 2012X2012, Sportivate coaching, Gold Challenge, Health Protection Agency Polyclinic legacy Centres of Excellence Promotion SEM and NHS provision by multidisciplinary team 21 Successful Games Clean Team GB win medals Welcoming Brilliant Athletes as role models Inspiration Successful Legacy Healthier Nation 11
  12. 12. FIA & IMSPA Industry Summit 2011 01/12/2011 Thank You! 12

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