Patents and Trademarks - Do You Need Them For Your Business?


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In today's presentation we will discuss how to know when you should obtain a patent and/or trademark for your business, as well as the differences between patents and trademarks.

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Patents and Trademarks - Do You Need Them For Your Business?

  1. 1. Patents and TrademarksBy
  2. 2. What’s the Difference?
  3. 3. Patents Protect Inventions (Including both products and processes.)
  4. 4. Trademarks Protect Branding (Including business names, logos, slogans and designs.)
  5. 5. Patents
  6. 6. Patent Law Has Changed Recently
  7. 7. Old System First-to-Invent (Proof you invented first protected you)
  8. 8. New System First-to-File (Proof you invented first doesn’t protect you anymore)
  9. 9. Can someone patent my already public invention?
  10. 10. No.
  11. 11. Public Idea = No Patent (Unless you invented the idea in which case you have 1 year to file)
  12. 12. Getting a Patent is Expensive (Between $10K and $25K for a quality filing)
  13. 13. Quality Matters (Do-it-Yourself and cheap online services will likely result in a worthless patent)
  14. 14. When Should You Get a Patent?
  15. 15. Unless you are a large company, its hard to justify then effort and expense.
  16. 16. Defending a patent can cost Several $100K or it may not even matter.
  17. 17. How to Decide
  18. 18. Is your idea commercially viable? (See our slideshare on how to test a business idea to find out)
  19. 19. Are you going to produce it? (Unless you have high level contacts in the industry it is unlikely that you will be able to sell the patent.)
  20. 20. What’s the scope of the idea? (The broader the scope of the idea the harder it will be to obtain a patent.)
  21. 21. Trademarks
  22. 22. More Straightforward than patents.
  23. 23. When Should You Get a Trademark?
  24. 24. To win a Trademark case one has to prove that the use of the Trademark is likely to confuse customers.
  25. 25. So....
  26. 26. If you are a local business, the effort/cost involved is likely not worth it.
  27. 27. If you are a national business, then you may want to explore getting a Trademark.
  28. 28. PatentlyO: New Patent Law Summary BlawgIT: 8 things to consider when choosing a patent attorney. Their section on intellectual property
  29. 29. And Finally...
  30. 30. For more advice on how to start and run a successful business....
  31. 31. LIKE Us on Facebook! Click (Thanks for watching)