4 Mobile Marketing Steps Every Business Should Take


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In today’s presentation we are going to look at why mobile marketing is so important for small businesses and the 4 mobile marketing steps every business should take. So let’s get started!

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4 Mobile Marketing Steps Every Business Should Take

  1. 4 mobile marketing steps every business should take by FitSmallBusiness.com
  2. Why You Need to Start Mobile Marketing Now Everyone knows that there has been a ton of growth in the number of smart phones over the last few years, but these stats may still surprise you:
  3. •There are more than 140 million smartphone owners in the US. •US Smartphone penetration is growing at 30% a year.
  4. •Smart phones and tablets represents 52% of total time spent online by US Consumers. •There are now more people globally who own a cellphone than own a toothbrush.
  5. ACTION ORIENTED When people search for things using their smartphone, they are action oriented. This means that when people are searching on their smartphone they are often looking for a local business to visit or local services.
  6. STEP 1: Get Your Mobile Website into Shape
  7. Having a mobile site not only makes it easier for customers to find you on their mobiles, but also...
  8. ...puts you one step ahead of the competition. According David Moth from Econsultancy.com 45% of businesses still do no have a mobile site or app.
  9. The two most important factors for your mobile website are: 1. That it’s easy to find 2. That the site loads quickly information the costumer is on the slower mobile looking for on the smaller connections. screen.
  10. This means that you can focus on what’s most important: •Your store hours. •Location info prominently. •Your about us page. Most used things, like menus •Phone number • displayed displayed prominently with the ability to or booking appointments if you click to call. are a Doctor’s office.
  11. Responsive Vs. Non Responsive In our opinion, and the opinion of other marketers we respect, non responsive websites are the way to go. (Read more on why here)
  12. Responsive Vs. Non Responsive Responsive websites are the ones that automatically adjust to fit on mobile screens. Non-responsive sites are designed specifically for mobile. In our opinion, and the opinion of other marketers we respect, non responsive websites are the way to go. (Read more on why here)
  13. Godaddy offers an easily customizable free mobile site with their deluxe hosting package. Here is a list of 5 other services you can use to create your mobile website. (Click here to learn more about creating a mobile website)
  14. STEP 2: Get youR profiles straight third party sites where customers look for you.
  15. Make sure your profiles are properly setup, since customers can find you on other mobile applications they use to search for businesses like yours.
  16. •Yelp (Use our Definitive Guide to Yelp to set up your profile) •Facebook (Use our Guide to Seetting Your Facbook Profile)
  17. • Google Plus/Google Maps (Use our Guide to Setting Up Your Google Plus Page) • YP Yellow Pages (For a list of apps that customers may use click here)
  18. STEP 3: Encourage people to check in from your location.
  19. You can increase your company’s visibility on many of these networks by encouraging people to “check in” from your location.
  20. An effective way to get people to check in is by offering them something like a discount to do so.
  21. Here is a nice free service from CheckinQRCode.com that allows you to do this on facebook with a QR Code. For more on using QR Codes see this article.
  22. STEP 4: Advertise your business when people search Google on their mobile phones.
  23. Let’s say that you are a dentist that offers emergency dental services. You can show up as the number 1 result in Google when people search for “emergency dentist” on their mobile phone within 5 miles of your office. (Click here for more help with your mobile advertising efforts)
  24. And Finally...
  25. To learn how to be a more successful entrepreneur visit us at....
  26. www.FitsmallBusiness.com (Thanks for watching)
  27. www.FitsmallBusiness.com (Thanks for watching)
  28. www.FitsmallBusiness.com (Thanks for watching)