How Much Does Billboard Advertising Cost?

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In our las presentation we continued our series on offline marketing, with a look at using coupons to market your business. In today’s article we are going to continue that series with a look at how much billboard advertising costs

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How Much Does Billboard Advertising Cost?

  1. 1. how much billboard advertising costS by FitSmallBusiness.com
  2. 2. According to Lamar Advertising, one of the largest billboard companies, the cost of a bulletin billboard (14 x 18 feet) for 4 weeks are:
  3. 3. Location: Albuquerque, New Mexico (adult population 680,00) Cost per Billboard: $1,200 per billboard (rate for the purchase 7 billboards)
  4. 4. Location: Ann Arbor, Michigan (adult population 268,000) Cost per Billboard: $1,500 per billboard (rate for the purchase 3 billboards)
  5. 5. Location: Atlanta, Georgia (adult population 4,762,000) Cost per Billboard: $2,500 per billboard (rate for the purchase 7 billboards)
  6. 6. The annual cost would be (number of months) times (minimum number billboards) times (cost per billboard) ANNUAL COST? (Find out more here)
  7. 7. For a big market, like Atlanta, the annual cost woul be: 12 x 28 x $2,500 = $840,000 For a smaller market, like Ann Arbor, the cost would be much less: 12 x 3 x $1,500 = $54,000 ANNUAL COST? (Find out more here)
  8. 8. The annual cost would be (number of months) times (minimum number billoboards) times (cost per billboard) ANNUAL COST? (Find out more here)
  9. 9. Are digital or rotary billboards cheaper? Not necessarily. Billboards are priced on how many people see your advertisement and since they are generally placed on high traffic areas the cost may be higher, but they get your ads more eyeballs than a billboard in a low traffic location.
  10. 10. Will the size of the billboard impact the price?
  11. 11. Yes, but you are not paying for the size. Pricing for billboards depends on the number of locally based adults that look at the billboard. This number is called in-market impressions.
  12. 12. For a very informational and useful set of definitions visit the glossary on the Traffic Audit Bureau website. Also check the Market Locator on their homepage.
  13. 13. What is the standard size billboard for sale?
  14. 14. Bulleting They range in size from 10’ High x 30’ Long to 14’ High x 48’ Long. Poster / 30 Sheet Poster A medium size billboard, typically 10’5’’ High x 22’5’’ Long
  15. 15. Junior Poster / 8 Sheet Typically around 5’ High x 11’. Digital Billboards The largest ones can be 20’ x 60’. Typically a new ad will be displayed every 6 to 10 seconds.
  16. 16. What is the physical cost of each ad? Depends on the material and the size. Printing an ad on vinyl for a bulletin billboard will cost around $500. Also the cost per square foot goes up around $0.80 if you are using vinyl. For paper the cost will be much less, it will be from $50 to $100 per billboard. It will be wise to budget $500 to $1,000 for graphic design.
  17. 17. And Finally...
  18. 18. To learn how to be a more successful entrepreneur visit us at....
  19. 19. www.FitsmallBusiness.com (Click the link below)
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