Even though you’re running a
local business, email is a great
way to market your products and
services. More than 90% of customers
check their email at least once a
day. Connecting with customers
through email is one of the most
direct ways to market.
Let’s take a look at 25 of the
top email marketing resources
1)Email Marketing: How To Push Send
And Grow Your Business
By Brian Clark. Brian, of Copyblogger fame, wrote a comprehensive
eBook on the topic of email marketing. You learn the basics of getting
more subscribers, and providing the type of email content that your
customers want to read.
2)Email Marketing Glossary
By Marketo. Here’s a handy list of vocabulary terms related to email
marketing. Bookmark this link and refer back to it if whenever you
encounter a term you’re unsure of.
3)Build Customer Loyalty and
Trust with These 4 Simple Emails
By Pamela Wilson. One of the first things you need to establish in
your email newsletter is a relationship of trust. Your customers need
to trust that you won’t spam there or do something unethical with
their email address.
By Sherice Jacob. Sometimes, you just need inspiration. What better way
than to look at how other businesses have made email marketing work
for them? Sherice provides action steps to increasing our email
Email Marketing: How To Push Send
And Grow Your Business
5)11 Reasons to Never
Purchase An Email List
By Paul Gavin Jorgensen. Paul lays out a very compelling set of
reasons why you should never, ever buy an email list. First of all, you
don’t know where the emails are coming from.
6)5 Tips for Successful Local
By Joe Matar. While some of the articles on this list are more general,
Joe’s tips are all geared toward local businesses.
7) The 5 Best Ways to Get Your Email
Here’s a fun info-graphic from the folks at EmailDelivered.com. It gives
lots of great gems. My favorite? Keep a single person in mind when
you write every email. I think that’s the key to an engaging email.
8) 8 Free Email Marketing Tools to
Optimize Your Email Campaigns
The beauty of email marketing is the cost. You can actually try it out for
free. Here are eight tools to help you create a successful campaign,
including optimizing your subject line and seeing how your email looks
in different email clients.
9)Why Your Email Marketing Campaign
Should Focus on Mobile First
By Steve Cooper. Almost half of all emails are opened on mobile devices.
Your email campaign must consider how many customers will open your
email on their phone, and how it will look on a smaller screen.
10)How to Optimize Email Content for
Any Screen Size
By Jenny Degraff. Following the previous article, Jenny provides a great
resource for optimizing your content and your email’s design.
11)20 Email Marketing Mistakes that Are
Costing You Sales
By Greg Digneo. We all make mistakes, but some mistakes are
avoidable. Get to expert level quicker by studying and avoiding the
mistakes in Greg’s article.
12)5 Things Customers Need to Hear
You Say in Your Email Newsletter
By Miranda Paquet. Here’s some interesting advice from Miranda. She
shows you how to word your emails to create a relatable tone for your
13)10 Small Business & Nonprofits with
Great-Looking Email Templates
By Blaise Lucey. Looking for some inspiration? Here’s a list of ten
handsomely designed email templates from Blaise over at Constant
14)The 9 Best Email Subject Line Styles to
Increase Your Open Rate
By Megan Marrs. Megan gives stellar advice on how to present your email
subject line in a way that makes people want to click.
15)8 Effective Email Marketing
Strategies, Backed By Science
By Kevan Lee. I love the folks at Buffer, and Kevan always has great
advice. This email is no exception. Take a look at these killer tips, such
as when to send an email, and how to re-engage inactive subscribers.
16)5 Ways You Can Get People to Join Your
Email Contact List
By Blaise Lucey. Blaise provides so much useful information. This article
gives you five different ways to grow your email list (without buying or
17)Using Facebook to Build
Your Email List
By Sara Nickleberry. Over 70% of Facebook users connect with local
businesses through the platform. Sara provides a fantastic resource
on how to leverage those users into an email list.
18)33 Email Newsletter Topics You Can
Use Right Now
By Mad Mimi. Pressed for topics for your newsletter? The folks at Mad
Mimi have got you covered with this list of pre-made newsletter topics.
19)Email Campaign Delivery
By Jeff Brooks. Make that all-important first impression with your
envelope. Pique interest with an envelope that stands out from the rest.
Jeff shares some great ways to get your envelope noticed.
20)11 Types of Marketing Emails You Could
By Anum Hussain. It may have been written in 2012, but it’s just as useful
today. Anum shares the top types of email marketing. Use this list to get
inspired by all of the options.
21) How Effective Are Pin It Buttons in
By Vincent Ng. If you already use Pinterest to market your local business,
you can also add it in your email campaigns. Look at Vincent’s brilliant
case study on the topic.
22)How to Start a MailChimp Blog
By Maggie Roush. Maggie gives a very thorough walk-through of how
to set up a newsletter in MailChimp.
23)67 Tools That Will Help You Grow
Your Email List
By Greg Digneo. Here’s another article by Greg, and it’s for those who use
their business websites to capture and collect emails. This is a definitive
resource for capture tools.
Ready to buy? Check out nearly 700 email templates from talented
designers at Themeforest. Prices range from $6 to $19. Select a
responsive template for optimal mobile viewing.
25)800+ Free Email Marketing
Templates to Use For Your Business
By Angela. Sometimes you can’t afford to put much money into email
marketing, but that doesn’t mean it has to suffer. Here’s a list of
hundreds of free templates.
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