#inbound2013
Inbound Marketing
Lessons from
Dave Bascom
@davebascom
linkedin.com/in/davebascom
Owen Fuller
@owenfuller
linkedin.com/in/owenfuller
Brooks
Forester
@bro...
Experience
Grow
Contribute
How do you get
chosen to be on
The Bachelorette?
Clip Art
Brooks’ Experience
on The Bachelorette
70 solid
20 bold
10 radical
Fit Copes Videos
youtube.com/user/FitMarketingVideos
FitMarketing.com
Fit Marketing
facebook.com/FitMarketing
@FitMarketin...
YouTube Results
I saw your website after checking out
the Bachelorette spoof video clips (very funny).
I like how sleek your site looks, h...
Hello,
I was observing your site and think it would be profitable for us to work with you. Getting
information as quickly ...
• Unique Visitors
• Marketing Qualified Leads
• Sales Qualified Leads
• Update on Brooks and Des
Customer Weekly Call Agen...
Brooks’ experience
after the show
• Website
• Email
• Social
Misses
• Be ready
• Be bold & radical
• Know who you are
• Embrace chaos
• Reward people that
pay attention
• Have a plan for aft...
#inbound2013
Dave Bascom
@davebascom
linkedin.com/in/davebascom
Owen Fuller
@owenfuller
linkedin.com/in/owenfuller
Brooks
...
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester
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Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester

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INBOUND 2013 presentation by Dave, Owen and Brooks from Fit Marketing. This is a presentation about how Fit utilized video and social media to get exposure for their company when Fit sales rep, Brooks Forester, was on ABC's The Bachelorette.

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  • What will bring attention to you? Will you make the most of it?
  • Started in 2009, Dave joins in 2012, named one of the top 25 under 5 for our growth
  • 17 people; just like so many of you
  • What we thought? What he thought?
  • Return; 2-hour meeting; congrats on engagement
  • Show Debuts; Party -- and we kick the season off with a party
  • Show Debuts; Party -- and we kick the season off with a party
  • Show Debuts; Party -- and we kick the season off with a party
  • Show Debuts; Party -- and we kick the season off with a party
  • Long Break Up, Survives ATR & Doesn't go back to Des, Inbound 2013
  • 10 -- creatively inspiring, blue sky, keeps us fresh --- Results
  • Momentum
  • why did we stop?
  • tried to make each tweet retweetable
  • could have focused more on content that people would share, rather than interactions
  • Questions?
  • Inbound Marketing Lessons from The Bachelorette: Featuring Brooks Forester

    1. #inbound2013 Inbound Marketing Lessons from
    2. Dave Bascom @davebascom linkedin.com/in/davebascom Owen Fuller @owenfuller linkedin.com/in/owenfuller Brooks Forester @brooksforester brooksaforester
    3. Experience Grow Contribute
    4. How do you get chosen to be on The Bachelorette?
    5. Clip Art
    6. Brooks’ Experience on The Bachelorette
    7. 70 solid 20 bold 10 radical
    8. Fit Copes Videos youtube.com/user/FitMarketingVideos FitMarketing.com Fit Marketing facebook.com/FitMarketing @FitMarketing1 Brooks Forester Fan Club facebook.com/BrooksForesterFanClub @gobrooks Influencer Outreach Brooks Forester @brooksforester brooksaforester
    9. YouTube Results
    10. I saw your website after checking out the Bachelorette spoof video clips (very funny). I like how sleek your site looks, how easy it is to maneuver and how helpful the embedded video clips seem. If you'd be interested in bidding on revamping our site to a modern, useable version, please let me know. Thanks, Dottie A.
    11. Hello, I was observing your site and think it would be profitable for us to work with you. Getting information as quickly as possible would be great. If you could have your sales representative, Mr. Forester, contact me it would be greatly appreciated. Thank you, Allie
    12. • Unique Visitors • Marketing Qualified Leads • Sales Qualified Leads • Update on Brooks and Des Customer Weekly Call Agenda
    13. Brooks’ experience after the show
    14. • Website • Email • Social Misses
    15. • Be ready • Be bold & radical • Know who you are • Embrace chaos • Reward people that pay attention • Have a plan for after your 15 minutes Takeaways
    16. #inbound2013 Dave Bascom @davebascom linkedin.com/in/davebascom Owen Fuller @owenfuller linkedin.com/in/owenfuller Brooks Forester @brooksforester brooksaforester

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