How Honeywell United to Create an Optimized Brand Experience<br />February 9, 2011<br />
Tune in:<br />How Honeywell United to Create an Optimized Brand Experience<br />Brian Chapman & Jegan Chen<br />Time: 1:45...
Brian Chapman<br />Director of eBusiness Programs<br />Honeywell Process Solutions<br />Jegan Chen<br />Senior User Experi...
Agenda<br />Our Company<br />Our Challenge<br />Internal Research & Creating a Business Case<br />User-Centered Partnershi...
Our Challenge<br />Deliver a global, integrated marketing, ecommerce and customer support website.<br />
Top Level Business Goals<br />Drive company growth and revenue generation<br />Reduce cost to serve<br />Leverage the webs...
Initial: Website Goals<br />Reduce cost to serve through increased self-service<br />Enable self-service revenue opportuni...
Are these the same goals you’re looking to meet?<br />
Find out how to meet these goals:<br />How Honeywell United to Create an Optimized Brand Experience<br />Brian Chapman & J...
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SNEAK PEEK: How Honeywell United to Create an Optimized Brand Experience

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Learn how Honeywell cut through the red tape of guessing and found what their users, stakeholders, and internal team members were ultimately asking for prior to website implementation. This process will seek to educate all attendees on proven ways to unify stakeholders, unify executives, and meet business objectives all the while achieving common goals.

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SNEAK PEEK: How Honeywell United to Create an Optimized Brand Experience

  1. 1. How Honeywell United to Create an Optimized Brand Experience<br />February 9, 2011<br />
  2. 2. Tune in:<br />How Honeywell United to Create an Optimized Brand Experience<br />Brian Chapman & Jegan Chen<br />Time: 1:45 – 2:45pm <br />#OMS11<br />
  3. 3. Brian Chapman<br />Director of eBusiness Programs<br />Honeywell Process Solutions<br />Jegan Chen<br />Senior User Experience Strategist<br />BusinessOnLine<br />
  4. 4. Agenda<br />Our Company<br />Our Challenge<br />Internal Research & Creating a Business Case<br />User-Centered Partnership<br />Developing a Web Strategy<br />Focus on User-Centered Design (UCD)<br />Personas<br />Website Architecture and Design<br />What We Accomplished<br />
  5. 5. Our Challenge<br />Deliver a global, integrated marketing, ecommerce and customer support website.<br />
  6. 6. Top Level Business Goals<br />Drive company growth and revenue generation<br />Reduce cost to serve<br />Leverage the website as a true business enabler<br />Position the website as a competitive advantage<br />Create an engaging user experience while planning for future growth<br />
  7. 7. Initial: Website Goals<br />Reduce cost to serve through increased self-service<br />Enable self-service revenue opportunities<br />Facilitate channel sales<br />Reduce bounce rate/improve click-through<br />Increase lead generation/conversion<br />1<br />2<br />3<br />4<br />5<br />
  8. 8. Are these the same goals you’re looking to meet?<br />
  9. 9. Find out how to meet these goals:<br />How Honeywell United to Create an Optimized Brand Experience<br />Brian Chapman & Jegan Chen<br />Feb 9, 2011 <br />Time: 1:45 – 2:45pm <br />#OMS11<br />

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