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Infographic: Mobile and Tablet Banking Trends

Fiserv
Fiserv

Smartphones and tablets are rapidly changing the ways that consumers bank and interact with their financial institutions. This infographic presents some of the most compelling mobile and tablet statistics from the 2012 Fiserv Consumer Trends Survey. The survey captured responses from 3,000 consumers, whose insights help Fiserv and our clients set priorities for product innovation and delivery. http://fisv.co/194AfWH

1 of 1
Mobile &Tablet BankingMobile Phone Households
5% Both Types
6% No Cell
42% Regular Cell
47% Smart Phone
Mobile Banking Households
24.5M in 2012
18.4M in 2011
Consumers Increasingly
Prefer Apps for Mobile
Banking
Fastest Growth Among
GenX Consumers
50%
GenY*
(21–32)
2011 2012 2011 2012 2011 2012 2011 2012
GenX*
(33–47)
Boomer*
(48–66)
Senior*
(67+)
52%
28% 34%
13% 14%
3% 4%
Financial institutions should recognize
that mobile banking is no longer a
primarily GenY service, and begin
promoting the benefits of mobile
banking to all generations.
Trends Among U.S. Households
Financial Institutions will face
increasing pressure from
consumers to offer tablet
banking service with the
full suite of online banking
functionality optimized for the
tablet experience.
Mobile Browser App Texting
2011 2012 2011 2012 2011 2012
60%
58%
41%
54%
32% 26%
*
Percent Accessing Mobile Banking In Last 30 Days
Source: 2012 Fiserv Consumer Trends Survey, Fiserv Survey of 3,000 U.S. Consumers
Online Banking Access
Among Tablet Owners
64% Desired ByFutureTabletOwners
48% in 2012
44% in 2011
Tablet Ownership
16%
Do Not Own,
Expect to Buy
Currently Own, Do Not
Expect to Buy Another
Currently Own,
Expect to Buy Another
21%
11%
Top 5 Mobile
Banking Activities
66% View Account Balances
36% Pay Bills
36% Transfer Funds
Between Bank Accounts
35% View Monthly Statement
31% Locate ATM or Branch
23%
of Mobile Banking Users
Desire the Ability to Deposit
Checks From a Mobile Phone
Using a Camera
$ Top 3Tablet
Banking Activities
44% View Real-Time
Account Information
36% Pay Bills Online
32% View Monthly
Statements

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Infographic: Mobile and Tablet Banking Trends

  • 1. Mobile &Tablet BankingMobile Phone Households 5% Both Types 6% No Cell 42% Regular Cell 47% Smart Phone Mobile Banking Households 24.5M in 2012 18.4M in 2011 Consumers Increasingly Prefer Apps for Mobile Banking Fastest Growth Among GenX Consumers 50% GenY* (21–32) 2011 2012 2011 2012 2011 2012 2011 2012 GenX* (33–47) Boomer* (48–66) Senior* (67+) 52% 28% 34% 13% 14% 3% 4% Financial institutions should recognize that mobile banking is no longer a primarily GenY service, and begin promoting the benefits of mobile banking to all generations. Trends Among U.S. Households Financial Institutions will face increasing pressure from consumers to offer tablet banking service with the full suite of online banking functionality optimized for the tablet experience. Mobile Browser App Texting 2011 2012 2011 2012 2011 2012 60% 58% 41% 54% 32% 26% * Percent Accessing Mobile Banking In Last 30 Days Source: 2012 Fiserv Consumer Trends Survey, Fiserv Survey of 3,000 U.S. Consumers Online Banking Access Among Tablet Owners 64% Desired ByFutureTabletOwners 48% in 2012 44% in 2011 Tablet Ownership 16% Do Not Own, Expect to Buy Currently Own, Do Not Expect to Buy Another Currently Own, Expect to Buy Another 21% 11% Top 5 Mobile Banking Activities 66% View Account Balances 36% Pay Bills 36% Transfer Funds Between Bank Accounts 35% View Monthly Statement 31% Locate ATM or Branch 23% of Mobile Banking Users Desire the Ability to Deposit Checks From a Mobile Phone Using a Camera $ Top 3Tablet Banking Activities 44% View Real-Time Account Information 36% Pay Bills Online 32% View Monthly Statements