VolunteerSpot & FirstGiving Volunteer Engagement


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Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.

Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.

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VolunteerSpot & FirstGiving Volunteer Engagement

  1. 1. Web & Social Media Strategies for Volunteer EngagementWith Karen Bantuveris
  2. 2. How this webinar works• A link to the slides and a recording will be sent after the webinar• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen• Use the hashtag #fgwebinar to tweet about this webinar
  3. 3. About the presentersKaren Bantuveris Lee JohnsonFounder and CEO FirstGiving Nonprofit Sales Consultant Lee@firstgiving.com@VolunteerSpot
  4. 4. Who is FirstGiving
  5. 5. Fundraising solutions Peer-to-Peer Donor Fundraising Pages Analytics andOnline Donations and Event Market Registrations Research Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  6. 6. This webinar is for you if you…• support an organization as a formal or informal volunteer leader.• find yourself coordinating volunteers even though that’s not part of your job description.• would like to have more volunteers and more volunteer leaders supporting your cause/organization.• would like to lower ‘flake rates’ or boost volunteer retention rates.
  7. 7. Q: Why Volunteers?
  8. 8. Q: Why Volunteers?A: To get important work done!
  9. 9. Q: Why Volunteers?A: To get important work done!A: To cultivate committed champions to ourcause/organization who are long-termadvocates, donors and leaders….And in doing so….get important work done!
  10. 10. Volunteer Avoidance Cycle 60% of nonprofits cite lack of funds as Wish U primary obstacle to providing volunteer Had Help management ~ Reimagining Service 2010 Do it No Time Yourself
  11. 11. Volunteer Avoidance Cycle Wish U Had Help Do it No Time Yourself
  12. 12. Journey of a Volunteer Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  13. 13. Journey of a Volunteer Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  14. 14. Common Social Media ToolsSocial Media: Any online technology or practice thatlets us share (content, opinions, insights, experiences,media) and have a conversation about the ideas wecare about. Socialbrite http://socialbrite.org/glossary
  15. 15. Free Web Tools for Coordinating Volunteers Specific Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, links to community Facebook conversations /Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer Registration unskilled from your mobile required volunteers device 10-400 Schedule multiple signed up Both, add Easy Yes Yes days/months per links to sub-team or Facebook/ Hours tracking , 5 activity Twitter custom registration fields (Premium)
  16. 16. Volunteer Engagement Best Practices1. Find ‘em! (cultivate community)2. Onboard Quickly & Be Specific3. Setup to Succeed4. Measure & Share5. Recognize Volunteers
  17. 17. 1. Find ‘em! (Cultivate Community)• Where are they already hanging out? Build your Community! • Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list (see recorded FirstGiving webinars for best practices)• Engage others to involve their friends & network • personal appeal • social media appeal• Consider service groups • workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.)
  18. 18. 1. Find ‘em! (Cultivate Community) MeetUp Community Examples
  19. 19. 1. Find ‘em! (Cultivate Community) Workplace Service - Keller Williams International Example
  20. 20. 2. Onboard Quickly & Be Specific (examples) Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page • capture volunteer contact for future needs • signing up for a specific spot firms up commitments • volunteers can amplify to their communities • auto-reminders boost turnout rates
  21. 21. 2. Onboard Quickly & Be Specific (examples) Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast
  22. 22. 2. Onboard Quickly & Be Specific (examples) Girls on The Run Race Setup and Race Day
  23. 23. 2. Onboard Quickly & Be Specific (examples) Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”
  24. 24. 3. Setup to Succeed: Before Thank ‘em! Background on your organization Map and directions to the service location Where to park and which entrance to use Who will greet them What to wear/bring (water, snack, work gloves, etc.) Safety concerns and physical requirements Confidentially requirements and sensitivity issues Background checks? SOCIAL MEDIA PACKAGE!
  25. 25. 3. Setup to Succeed Sample Social Media Strategy Create a hashtag Twitter •Neighborhood groups Tweet location each day •Child-serving orgs •Local government TwitPics of completed work Create a Citywide Hopscotch Game! Create a photo pool Flickr •People involved in project Tagging system •Flickr group leaders Submit photos to relevant Flickr groups Include continually updated map Blog •Local mom/dad bloggers Share notable stories •Play bloggers •Newspaper blogs Guest blog25
  26. 26. 3. Setup to Succeed: Day-of Introduce yourself and wear a name tag. Thank ‘em for coming & make it FUN! Big Picture Review – summarize why it matters that they are serving today in one or two sentences. Make it Personal – ASK: Why are you serving? It’s THEIR story! Is a site tour appropriate? Nametags available (pre-printed if possible) Review safety procedures, comfort stations (food, restrooms, etc.), and key work processes Photos/video permissible? << Encourage it, take ‘em, provide a Flip for those with out video smartphones
  27. 27. 4. Measure & Share• Results Measures: e.g. # families fed, # books distributed, # trees planted, # patients treated• Process Measures: e.g. # volunteer hours, #administrator hours, # race stations staffed• Community Measures: • Facebook mentions/likes/comments • Flicker and YouTube posts • Twitter followers, RTs and MTs • email list, etc.
  28. 28. 4. Measure & Share Amplify Volunteer Stories & Invite User Contributions• Via Social Media: Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube• Via Email Stories, stats and links• On Site Photos, progress ‘thermometers’
  29. 29. 4. Measure & Share
  30. 30. 5. Recognize Volunteers• Track hours and results and publicly recognize blog, facebook, YouTube, etc.• Invite progression in Volunteer Journey with more responsibility, options and decisions.• Ask for feedback & act on it!• Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ebooks
  31. 31. 5. Recognize Volunteers Volunteer Service Badge
  32. 32. Volunteer Engagement Best Practices1. Find ‘em! (cultivate community)2. Onboard Quickly & Be Specific3. Setup to Succeed4. Measure & Share5. Recognize Volunteers
  33. 33. In Closing• Choose your social media and web tools and use them consistently to speed a volunteer’s journey with your organization.• Remember: Why Volunteers? To cultivate committed champions to our cause/organization who are long-term advocates, donors and leaders…. And in doing so…. get important work done!
  34. 34. Special Offer from VolunteerSpot’s easy to use FREE online sign up sheets andvolunteer scheduler is all most groups need to coordinate volunteers. Premium service is perfect for organizations wanting extra features like hours tracking and custom registration fields (think t-shirt size, group affiliation, emergency contact, etc.)Use promo code FGVS100 to get six months Premium Service of VolunteerSpot for the price of one. Offer Expires 8/1/11. http://www.VolunteerSpot.com
  35. 35. Upcoming webinars July 14Back to Basics: Harnessing the Power of Peer-to-Peer FundraisingAll webinars are 1pm EST/ 10am PST
  36. 36. Connect with us in our social spaces Facebook: facebook.com/firstgiving Twitter: twitter.com/firstgiving FirstGiving Insights blog: http://insights.firstgiving.com Online Fundraising blog: http://blog.firstgiving.com FirstGiving for Runners blog: http://runners.firstgiving.com
  37. 37. Thank you!Interested in learning more about FirstGiving? Lee Johnson Email: Lee@firstgiving.com Telephone: (415) 243-0757