FirstGiving Location Based Marketing with Estrella Rosenberg


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In the past five years, the world of online giving has evolved tremendously. We will walk through the new world of online fundraising, and the technology that has stepped in to fill online fundraising needs. The webinar will provide an overview of the different online fundraising options available to nonprofit organizations from FirstGiving as well as others, including on-site donation options, e-cards, virtual gifts, Facebook applications, peer-to-peer crowdfunding sites such as FirstGiving, social media fundraising and mobile giving. We’ll also peek into the (not-too-distant) future and offer our predictions about the future online fundraising.

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FirstGiving Location Based Marketing with Estrella Rosenberg

  1. 1. Location-Based Marketing For Non-Profits 101 with Estrella Rosenberg
  2. 2. How this webinar works <ul><li>A link to the slides and a recording will be sent after the webinar </li></ul><ul><li>If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen </li></ul><ul><li>Use the hashtag #fgwebinar to tweet about this webinar </li></ul>
  3. 3. About the presenters Estrella Rosenberg Founder of Big Love Little Hearts, NonProfit Consultant at 501 Strategy [email_address] Lee Johnson FirstGiving Nonprofit Sales Consultant [email_address]
  4. 4. Who is FirstGiving
  5. 5. Fundraising solutions Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor Peer-to-Peer Fundraising Pages and Event Registrations Donor Analytics and Market Research Online Donations
  6. 6. What is Location-Based Marketing?
  7. 7. Location-Based Services: Who Are The Major Players?
  8. 8. Foursquare & Facebook Places: The Giants
  9. 9. Foursquare
  10. 10. Brand Pages
  11. 11. Badge Promotions
  12. 12. Badge Promotions
  13. 13. Badge Promotions
  14. 14. Event Promotions
  15. 15. Raise Awareness
  16. 16. Facebook Places
  17. 17. Facebook Places
  18. 18. Facebook Places
  19. 19. Facebook Places
  20. 20. Location-Based Services: The Rest
  21. 21. Gowalla
  22. 22. Brand Pages
  23. 23. Badge Promotions
  24. 24. Badge Promotions
  25. 25. Event Promotions
  26. 26. Waze
  27. 27. Waze
  28. 28. Feeding America Food Drop Location Icon Waze
  29. 29. Scvngr Check-in Donations: Complete Challenge = $5 for $5 Match
  30. 30. Shopkick
  31. 31. Shopkick
  32. 32. Does Location-Based Marketing Work for Non-Profits?
  33. 33. But… Remember that Location-Based Services are just one tool in the Social Media toolbox. Social Media is just one tool in the larger Development or Marketing toolbox. Basics must be in place first! Use Location-Based Services when it makes sense. Use Location-Based Services as is.
  34. 34. Case Study: #100X100 a foursquare success story
  35. 35. 1 in 100 children are born with a heart defect. April 10 th is the one hundredth day of the year. #100X100 – 1in100 on the 100 th day of the year.
  36. 36. Late April 9th we had an army of volunteers leave a tip at 600 locations on Foursquare in major cities across the country.
  37. 38. Three Separate Audiences
  38. 40. We tied statistics with the hashtag
  39. 41. picture a donor matched $1 per use of the hashtag
  40. 42. We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children!
  41. 43. Almost 1,000 people contacted their Senator or Congressperson and told us about it!
  42. 44. What worked ? Collaborating with other groups in our cause space and asking for help Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved! Creating a microsite rich with information we wanted them to know about this campaign Being clear in what we wanted people to do Allowing people to use the hashtag where they were (foursquare, twitter or facebook) Involving people at #10NTC
  43. 45. What didn’t work ? We didn’t create a way to capture all our new support. By not having a newsletter sign-up on the microsite, we put too many hurdles in place for all but the most committed of our new supporters and friends. We didn ’t use a dashboard like Radian6 to get a true look at where all this activity was leading. We could have applied for a grant with them and gotten it at no charge!
  44. 46. More Questions ? email: twitter: @charityestrella
  45. 47. Upcoming webinars <ul><li>June 16: </li></ul><ul><li>Web & Social Media Strategies for Volunteer Engagement </li></ul>All webinars are 1pm EST/ 10am PST
  46. 48. Connect with us in our social spaces Facebook : Twitter : FirstGiving Insights blog: Online Fundraising blog: FirstGiving for Runners blog:
  47. 49. Thank you! Interested in learning more about FirstGiving? Lee Johnson Email: [email_address] Telephone: (415) 243-0757