Leveraging Social Media for Online Fundraising Success

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In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically:

Techniques to take advantage of social media sites (e.g. Facebook and MySpace) to expand your donor base

Ways to succeed with new online fundraising approaches, such as person-to-person fundraising pages

Strategies used by The Special Olympics to raise over $85,000 through online programs

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Leveraging Social Media for Online Fundraising Success

  1. 1. Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success
  2. 2. Agenda <ul><li>Person-to-person online fundraising </li></ul><ul><li>Special Olympics case study </li></ul><ul><li>Real-world examples </li></ul><ul><li>Demonstration </li></ul><ul><li>The Firstgiving account </li></ul>
  3. 3. About Firstgiving <ul><li>Who we are </li></ul><ul><ul><li>- A leading provider of online fundraising tools </li></ul></ul><ul><li>Some history </li></ul><ul><ul><li>- Established in 1999 in London and expanded to the US in 2003 </li></ul></ul><ul><li>Our mission </li></ul><ul><ul><li>- Make possible for anyone, anywhere, to raise money for important causes </li></ul></ul>Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!
  4. 4. What is Person-to-Person Fundraising? Donors <ul><li>People making personalized appeals for causes that are important to them </li></ul><ul><li>Giving your supporters the ability to leverage their social network to make a difference </li></ul>Your Nonprofit Supporters/ Fundraisers Donors
  5. 5. Person to Person Fundraising With Firstgiving <ul><li>Premium Start Page </li></ul><ul><li>Nonprofits direct their supporters to their own Start Page </li></ul><ul><li>From there, they make their fundraising page </li></ul><ul><li>Fundraisers create their page </li></ul><ul><li>Email out the link </li></ul><ul><li>Add to MySpace, Facebook or blog </li></ul><ul><li>Spread the word </li></ul><ul><li>Donors support their friends </li></ul><ul><li>Discover your nonprofit </li></ul><ul><li>Pass along to their friends </li></ul><ul><li>Become a fundraiser </li></ul>Fundraising Page Donation Screen
  6. 6. Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images
  7. 7. Example Fundraising Page <ul><li>A simple web page where individuals ask for donations </li></ul><ul><li>They work to put a face to your organization </li></ul>Progress thermometer Personal appeal Donations and comments
  8. 8. Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”
  9. 9. Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware
  10. 10. <ul><li>Special Events represent 67% of SODE </li></ul><ul><li>Fundraising </li></ul><ul><li>Strive to maximize return on investment </li></ul><ul><li>Adding has made a difference in </li></ul><ul><li>our fundraising effectiveness </li></ul>
  11. 11. <ul><li>Lewes Polar Bear Plunge </li></ul><ul><ul><ul><li>2006 - Before Firstgiving </li></ul></ul></ul><ul><ul><ul><ul><li>$414,000 raised </li></ul></ul></ul></ul><ul><ul><ul><li>2007 - $525,000 from 2,692 Bears </li></ul></ul></ul><ul><ul><ul><ul><li>205 Bears utilized FG : $53,414 </li></ul></ul></ul></ul><ul><ul><ul><li>2008 - 300 Bears utilizing FG </li></ul></ul></ul><ul><ul><ul><ul><li>To-date: $46,690 vs. $20,244 (2007) </li></ul></ul></ul></ul>
  12. 12. <ul><li>Pigskin Pass </li></ul><ul><ul><ul><li>College student-athletes relay a </li></ul></ul></ul><ul><ul><ul><li>football before rival game </li></ul></ul></ul><ul><ul><ul><li>2007 -- 89 athletes utilized FG for the first time and raised $16,959 vs. $4,000 previous year (without FG) </li></ul></ul></ul>
  13. 13. <ul><li>Pigskin Pass </li></ul><ul><ul><ul><li>Interface with Facebook </li></ul></ul></ul><ul><ul><ul><li>A new way to connect your cause to </li></ul></ul></ul><ul><ul><ul><li>family & friends </li></ul></ul></ul><ul><ul><ul><li>Fund raising progress is ‘real-time’ </li></ul></ul></ul>
  14. 14. <ul><li>Administrative View </li></ul><ul><ul><ul><li>Money raised is direct deposit </li></ul></ul></ul><ul><ul><ul><li>Donor reports are easy to retrieve </li></ul></ul></ul><ul><ul><ul><li>Rarely receive questions “How do I set up my FG page!” </li></ul></ul></ul><ul><ul><ul><li>Donors receive an immediate thank you we create! </li></ul></ul></ul>
  15. 15. <ul><li>Testimonials </li></ul><ul><ul><ul><li>“ My fund raising totals doubled and I didn’t have to send reminders!” </li></ul></ul></ul><ul><ul><ul><li>“ I was skeptical at first and was surprised how quick and easy it was to set up my page and I raised over $2,000!” </li></ul></ul></ul><ul><ul><ul><li>“ Our swim team raised $10,000 for Special Olympics last year! And everyone had fun doing it -- When do we start for this year’s event?” </li></ul></ul></ul>
  16. 16. <ul><li>Benefits to SODE </li></ul><ul><ul><ul><li>Cost – minimal start-up; reasonable processing fee </li></ul></ul></ul><ul><ul><ul><li>Always available tech support </li></ul></ul></ul><ul><ul><ul><li>Increased revenue – with minimal effort from us </li></ul></ul></ul><ul><ul><ul><li>Happy donors!!! </li></ul></ul></ul>
  17. 17. Social Media <ul><li>Blogs and social networking sites (MySpace, Facebook): With over 100 million MySpace accounts and over 62 million Facebook accounts, Social Media presents an easy and popular way to reach people all over the world. </li></ul><ul><li>People tap into a wider range of relationships </li></ul><ul><ul><li>33% of Firstgiving donations are from out-of-state </li></ul></ul><ul><li>What’s your presence on these sites? </li></ul>
  18. 18. Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.
  19. 19. Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.
  20. 20. Answer the Question, ‘How can I Help?’ <ul><li>Goal: </li></ul><ul><ul><li>Raise funds and awareness for his favorite nonprofit </li></ul></ul><ul><li>How: </li></ul><ul><ul><li>Cern recruited 3 others to climb Mount Kilimanjaro </li></ul></ul><ul><li>Results: </li></ul><ul><ul><li>Raised $34,000 for the 22q13 Deletion Foundation from over 400 donors </li></ul></ul>
  21. 21. In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”
  22. 22. Participate in an Event Fundraising pages are perfect for events
  23. 23. Demo: Firstgiving Experience
  24. 24. Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community
  25. 25. Firstgiving Nonprofit Accounts <ul><li>Nonprofit Account </li></ul><ul><li>Your own fundraising Start Page </li></ul><ul><ul><li>Supporters may create a fundraising page or make a donation </li></ul></ul><ul><li>Access to contact details of all fundraisers and donors </li></ul><ul><li>Premium Nonprofit Account </li></ul><ul><li>A branded Start Page </li></ul><ul><ul><li>Branded fundraising pages with your logos and banner </li></ul></ul><ul><li>Ability to add official events: Event registration, event reports and team functionality </li></ul>How can Nonprofits Use Firstgiving?
  26. 26. Example Start Pages Premium Start Page Start Page
  27. 27. <ul><li>Interested in learning more? </li></ul><ul><ul><li>Visit our website </li></ul></ul><ul><ul><li>Sign up for a nonprofit account today </li></ul></ul><ul><ul><ul><li>www.firstgiving.com/signup </li></ul></ul></ul><ul><ul><li>Email [email_address] </li></ul></ul>Thank You For Joining Us

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