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January webinar embedded registration


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January webinar embedded registration

  1. 1. What’s New At FirstGiving 2013: A look at page branding and Embedded Registration
  2. 2. About the Presenters Meg Savin John Jarowski FirstGiving FirstGiving Account Manager Marketing Coordinator
  3. 3. How this webinar works • A link to the slides will be sent after the webinar • Ask your questions during the webinar by typing them in the Question box on the right side of your screen • Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
  4. 4. Who is FirstGiving?
  5. 5. Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  6. 6. EmbeddedRegistrationBranding
  7. 7. Registration on FirstGiving
  8. 8. Turn your event participants intofundraisers during registration.
  9. 9. 60% of event registrants choose to fundraise for theevent in which they are participating on FirstGiving. “But how?” -Provide fundraising packets -Enforce minimums and waive registration fees -Offer incentive to top fundraisers
  10. 10. Benefits of online registration • Save time on event day with pre-registration • Easily collect and access contact info and answers to custom registration questions online • Export data into Excel to import into your donor database • Allow the option to register offline
  11. 11. Online event registration on FirstGiving.
  12. 12. Embedded Registration
  13. 13. Embedded Registration
  14. 14. Embedded Registration
  15. 15. Embedded Registration
  16. 16. Branding and Theming
  17. 17. Your cause is your brand.Keep it consistent.
  18. 18. 10 must haves for your brand. Logo, Donation and brand theme fundraising options Mission Thank you Statement messages Captivating Email messaging photos strategy Storytelling Social media video presence Personal story Clear contact or connection information
  19. 19. Making your brand stick. 6 Steps to Succes. Simple Unexpected Concrete Credible Emotional Story
  20. 20. Incorporate imagery that represents yourbrand and mission.
  21. 21. Customize.
  22. 22. Branding and theming tool
  23. 23. Branding and theming tool
  24. 24. Other embeddable options
  25. 25. For your website
  26. 26. For your website
  27. 27. EmbeddedRegistrationBranding
  28. 28. Questions?
  29. 29. Be a part of the FirstGiving Community Facebook: Twitter: @firstgiving Online Fundraising blog:
  30. 30. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants: Email: Telephone: 617-542-0010 x 4