Integrating Crowdsourcing with  Traditional In-Person Events
How this webinar works• A link to the slides and a recording will be sent  after the webinar• If you’d like to ask a quest...
Who is FirstGiving
Online Fundraising SolutionsPeer-to-Peer Fundraising Pages   and Event Registrations                                   Onl...
About the Presenter                                     •Founder of                                     •Nonprofit Fundrai...
What You’ll Learn• In-person fundraising event  categories• Types of events most appropriate for  crowdsourcing• Steps to ...
Fundraising Event Goals© 2011 Vivanista Inc.
Event Goals                                                             Direct                                       Raise...
In-person Fundraising                      Event Categories© 2011 Vivanista Inc.
Fundraising Event Categories                                         Vertical Events              Horizontal Events       ...
In-person Fundraising                           Event                      Revenue Streams© 2011 Vivanista Inc.
Vertical Event                                    Ticket                                    Sales                         ...
Horizontal Event                                   Crowd                                  sourcing                        ...
Hybrid Events                                       Crowd                         Pre-event                               ...
Crowdsourcing                           into Vertical Events                    External       •Tickets: individual and gr...
Anatomy of a hybrid                              event© 2011 Vivanista Inc.
Hybrid Events           The new fundraising dynamic© 2012 Vivanista Inc.
Hybrid Events                    Crowdsourcing          Entry Fee; minimum of Votes per dance pair;                       ...
Hybrid Event Implementation              Announce timeframe for team sign-ups         Identify professional dancers willin...
Summary© 2011 Vivanista Inc.
Summary        • Crowdsourcing has been developed to          integrate into particapatory fundraising          events    ...
Resources• Copy of Presentation• Fundraiser-In-A-Box  – Viva SpellBound  – Viva StarDance• Fundraising Event Production & ...
Thank you!                        Questions?© 2012 Vivanista Inc.
Be a part of the FirstGiving Community      Facebook: facebook.com/firstgiving            Twitter: @firstgiving          O...
Interested in learning more        about FirstGiving?Contact our Online Fundraising Consultant:             Amber Williams...
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Integrating Crowdsourcing with Traditional In-person Events

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Crowdsourcing has been successful at automating the process of collecting charitable contributions and increasing on-line exposure for nonprofits. This webinar addresses the next phase of fundraising by integrating crowdsourcing into traditional in-person events - stepping beyond the walk-a-thon and into the ballroom.

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Integrating Crowdsourcing with Traditional In-person Events

  1. 1. Integrating Crowdsourcing with Traditional In-Person Events
  2. 2. How this webinar works• A link to the slides and a recording will be sent after the webinar• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen• Tweet about this webinar using the hashtag #fgwebinar
  3. 3. Who is FirstGiving
  4. 4. Online Fundraising SolutionsPeer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  5. 5. About the Presenter •Founder of •Nonprofit Fundraising Consultant •Volunteer Fundraiser •Background: Layne Gray •Technical Marketing •Conference Management© 2011 Vivanista Inc.
  6. 6. What You’ll Learn• In-person fundraising event categories• Types of events most appropriate for crowdsourcing• Steps to creating a successful event incorporating crowdsourcing
  7. 7. Fundraising Event Goals© 2011 Vivanista Inc.
  8. 8. Event Goals Direct Raise money Fundraising Generate Build a growth- Community oriented annuity Attract Create buzz volunteers In-direct Fundraising [Friendraising] Promote organization© 2012 Vivanista Inc.
  9. 9. In-person Fundraising Event Categories© 2011 Vivanista Inc.
  10. 10. Fundraising Event Categories Vertical Events Horizontal Events Timeframe One multi-hour event From multi-hour to multi-day Attendance Limited to size of venue Virtually unlimited Price High; $50 – multi-$1,000’s Low barrier; $5 Appeal Social; helping the cause Broad; athletic, shopping Activities Observer Participant Promotion Targeted Broad Advantages Pre-revenue & on-site More $$/attendee Age Adult, affluent All ages, broad audience Crowdsourced No Yes Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run© 2012 Vivanista Inc.
  11. 11. In-person Fundraising Event Revenue Streams© 2011 Vivanista Inc.
  12. 12. Vertical Event Ticket Sales Pre-event Fund In Corporate fundraising Need Sponsors Revenue Streams Individual Raffle Donors On-site Silent/ fundraising Live Auction© 2012 Vivanista Inc.
  13. 13. Horizontal Event Crowd sourcing Pre-event fundraising Raffle Revenue Corporate Sponsors Streams On-site Silent fundraising Auction© 2012 Vivanista Inc.
  14. 14. Hybrid Events Crowd Pre-event sourcing Ticket fundraising Fund In Sales Need Revenue Corporate Raffle Streams Sponsors On-site Silent/ Individual fundraising Live Donors Auction© 2012 Vivanista Inc.
  15. 15. Crowdsourcing into Vertical Events External •Tickets: individual and group •Advanced Fund-In-Need • Friendly competition between subcommittees Internal • Each committee member required to generate a certain level New • Generate excitement through crowdsourcing • Make crowdsourcing an integral part of the event event experience© 2012 Vivanista Inc.
  16. 16. Anatomy of a hybrid event© 2011 Vivanista Inc.
  17. 17. Hybrid Events The new fundraising dynamic© 2012 Vivanista Inc.
  18. 18. Hybrid Events Crowdsourcing Entry Fee; minimum of Votes per dance pair; $1,000/team $25/vote Types of organizations Schools Any nonprofit Additional Resources n/a Professional dancers Additional revenue Team ‘Cheat’s Votes Difficulty in Easy; Moderate; implementing Requires volunteer Requires ‘celebrities’ & teams pro dancers Other activities Dinner, Spelling Bee Dinner, Dancing only Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners Benefits Supplemental to other Community-wide fundraisers event© 2012 Vivanista Inc.
  19. 19. Hybrid Event Implementation Announce timeframe for team sign-ups Identify professional dancers willing to participate Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’ Promote within current audience Leave enough time for teams to practice Sell tickets like other fundraising events Sell tickets like other fundraising events Offer ticket price range: from low Offer normal ticket pricing (spelling bee only) to high (dinner) Onsite: Let teams and attendees Onsite: Attendees can vote for their purchase ‘cheats’ for incremental $$$ favorite dancers Include ceremony for winning team Include ceremony for winning team© 2012 Vivanista Inc.
  20. 20. Summary© 2011 Vivanista Inc.
  21. 21. Summary • Crowdsourcing has been developed to integrate into particapatory fundraising events • Crowdsourcing can integrate more into traditional vertical fundraising events • New types of events leverage the crowdsourcing model • The hybrid events are complementary to both horizontal and vertical events© 2012 Vivanista Inc.
  22. 22. Resources• Copy of Presentation• Fundraiser-In-A-Box – Viva SpellBound – Viva StarDance• Fundraising Event Production & Consulting• Contact: layne@vivanista.com
  23. 23. Thank you! Questions?© 2012 Vivanista Inc.
  24. 24. Be a part of the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: http://blog.firstgiving.com
  25. 25. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultant: Amber Williams Email: Amber.williams@firstgiving.com Telephone: 617-963-5123

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