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How to raise $1,000 a day for 30 days!


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Nonprofit organizations are seeking fresh ideas that will help lead to more donations and volunteer engagement. FirstGiving presents a FREE Webinar about online social fundraising while showing how one nonprofit raised $1,000 a day for 30 days online. You can easily design a similar fundraising program for your supporters as well.

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How to raise $1,000 a day for 30 days!

  1. 1. Welcome, this <br />FirstGiving Webinar will begin shortly<br />Raise $1,000 a day for 30 days<br />Presented by James Campbell & Laura Reino<br />Wednesday February 17, 2010<br />
  2. 2. Webinar Agenda<br />Power of online fundraising pages<br />Case study – Raise $1,000 a day for 30 days<br />Best practices to consider<br />How FirstGiving works<br />Your questions, our answers<br />Next steps<br />
  3. 3. People can already make donations on our website<br />Good! However, we’re talking about proactive online FUNDRAISING<br />
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  5. 5. Case Study: CURE Childhood Cancer<br />Dedicated to conquering childhood cancer through research, education and support of patients and their families. <br />CURE has focused its efforts on improving the care, quality of life, and survival rate of children with cancer. <br />Had used FirstGiving before for an annual running event, but this was the first non-event campaign <br />
  6. 6. Plan: Conquer Cancer One Day at a Time<br />Capitalize on Awareness Month<br />Identify (30) families <br />Raise $1,000 a day for 30 days<br />Feature one child per day <br />Provide templates to families to tell their stories<br />
  7. 7. Campaign Fundraising Results<br />Raised 566% initial fundraising target<br />Reached donors otherwise inaccessible<br />Doubled number of donors in database<br />Bonded: families felt indebted to the cause<br />Still adding 250 new fans per week on Facebook six months later<br />
  8. 8. Interesting data points<br />
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  11. 11. How they hit a homerun with online fundraising?<br />Developed well defined & simple fundraising guidelines<br />Set success metrics<br />Promoted and leveraged social media<br />Offered templates, best practices <br />Tracked activity & follow-up<br />Demonstrated flexibility<br />Gained experience for future campaigns<br />
  12. 12. The FirstGiving Difference<br />So easy, even a caveman can do it<br />Lower fundraising expenses *<br />Professional customer support<br />New donor acquisition<br />Boost staff efficiency<br />Get started within a few days<br />Transparency<br />*<br />
  13. 13. Features & Benefits<br /><ul><li>Personal Fundraising Pages
  14. 14. Event registration
  15. 15. Team fundraising
  16. 16. Personal stories
  17. 17. Thermometers
  18. 18. Online reporting (Excel)
  19. 19. Donor Thank You receipts
  20. 20. Unlimited campaigns
  21. 21. Grassroots fundraising
  22. 22. Account Management
  23. 23. Free customer support
  24. 24. Weekly direct deposit (EFT)
  25. 25. Facebook integration
  26. 26. YouTube videos
  27. 27. Blog Widgets
  28. 28. Nonprofit resources</li></li></ul><li>2,302,500 individuals have helped raise over $127,100,000 on FirstGiving for thousands of nonprofit organizations since 2003<br />
  29. 29. Person to Person Fundraising<br />Your NPO<br />Supporters = Fundraisers<br />Friends and family = Donors<br />Your supporters make personalized appeals<br />Your supporters leverage their networks<br />Empower power to do more<br />More donors for your cause<br />
  30. 30. Ask questions, we’ll answer them!<br />Type your questions through GoToWebinar using the “Chat” box window<br />If we don’t get to it now, we’ll follow-up with you afterwards <br />
  31. 31. Thanks for attending today!<br /> Slides will be made available next week. <br /> Have questions or want to join? Contact us:<br /><ul><li> James Campbell </li></ul><br />617.519.2121 x1005<br /><ul><li> Laura Reino </li></ul><br />617.519.2121 x1000 <br />