Fundraiser Spotlight: Fundraising Outside the Box


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At Firstgiving, we constantly see people fundraising for reasons we never even imagined. This video details new and innovative ways to raise funds for your cause. We have picked a few of our favorite fundraising pages and called out tips that make them successful.

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Fundraiser Spotlight: Fundraising Outside the Box

  1. 1. With special guest, Matthew Wormald User Spotlight: Fundraising Outside the Box!
  2. 2. Classic Fundraising <ul><li>Walk/run </li></ul><ul><li>Gala/dinner event </li></ul><ul><li>Annual gift </li></ul>Birthdays Weddings In memory Awareness months Creative Events Virtual events Raffles Just because! Anniversaries/milestones In honor Inside the box: Time to think outside the box!
  3. 3. #1:Awareness Months e.g. <ul><li>Raise money and spread awareness of your cause </li></ul><ul><li>Personalize the message: why is this cause important to you? </li></ul>
  4. 4. # 2:In Memory e.g. <ul><li>Publicize and announce the page whenever you can </li></ul><ul><li>What will the funds be used for and why is it important? </li></ul><ul><li>Personalize the message: how will this honor your loved one? </li></ul>
  5. 5. #3: In Honor e.g. <ul><li>Fundraise on behalf of someone you admire </li></ul><ul><li>Explain why the cause is important to him or her </li></ul>
  6. 6. In Matthew’s Words… <ul><li>We’ve all often heard that a little bit makes a big difference. I often wondered how much my small, insignificant purchases throughout the day added up to, and what better way could that money be channeled? When I heard about Firstgiving, it excited me to start this project, and really there was no excuse left not to do what I could to raise money for WaterAid. </li></ul><ul><li>“ If our expenditure on comforts, luxuries, amusements, etc., is up to the standard common among those with the same income as our own, we are probably giving away too little.” C.S. Lewis </li></ul>
  7. 7. A Drop in the Bucket! <ul><li>Lead by example </li></ul><ul><ul><li>Encourage participation by reminding people of your own commitment </li></ul></ul><ul><li>Don’t make it complicated </li></ul><ul><ul><li>Start with something everyone already knows, such as a cliché or everyday occurrence </li></ul></ul><ul><li>Use networking sites ( Facebook, YouTube) to spread the word </li></ul><ul><ul><li>Today’s technology makes philanthropy available to anyone. </li></ul></ul>
  8. 8. # 4:Creative Events e.g. <ul><li>Create an event that requires little time commitment for participants </li></ul><ul><li>Make it fun for donors and give options of ways to get involved </li></ul>
  9. 9. #5: Weddings e.g. <ul><li>Use the fundraising page in lieu of or in addition to a traditional registry </li></ul><ul><li>Be flexible for people who want to give you a gift a person (i.e. a check) but still want to support your fundraising efforts </li></ul>
  10. 10. #6: Anniversaries/Milestones e.g. <ul><li>Anniversaries aren’t just for weddings! </li></ul><ul><li>Ideas: </li></ul><ul><ul><li>Recognize the date of diagnosis/recovery </li></ul></ul><ul><ul><li>Celebrate the anniversary of adopting a pet </li></ul></ul><ul><ul><li>Observe when you started working in your current job </li></ul></ul>
  11. 11. #7: Birthdays i.e. <ul><li>Tell people what you really want for your birthday is to help change the world! </li></ul><ul><li>Give donors something in return (such as an invitation to a party) </li></ul><ul><li>Use the comment section as a way for people to RSVP </li></ul>
  12. 12. #8: Virtual Events e.g. <ul><li>Hold these in lieu of or in addition to physical events </li></ul><ul><li>Just because it’s virtual doesn’t mean you can’t have teams, competition and prizes! </li></ul>
  13. 13. #9: Raffles e.g. <ul><li>Include clear directions so everyone can participate </li></ul><ul><li>Display the date of the drawing to confer a sense of urgency </li></ul>
  14. 14. #10: Just Because <ul><li>It’s ok: sometimes you don’t need a reason to raise money </li></ul><ul><ul><li>Caring is enough! </li></ul></ul><ul><li>Why do you care? </li></ul><ul><ul><li>Be sure to explain why this cause is important to you and why you were compelled to raise money for it </li></ul></ul>
  15. 15. #11: Get Crazy! e.g. <ul><li>Give visitors a way to participate outside of straight donations </li></ul><ul><li>Don’t forget to remind them that donations are always welcome </li></ul><ul><li>Encourage people to participate by offering small gifts </li></ul>
  16. 16. Supporters: Make a Page!
  17. 17. Nonprofits: Sign up for an Account! <ul><li>Nonprofit Account </li></ul><ul><li>Cost: Free </li></ul><ul><li>Start Page </li></ul><ul><li>Unlimited fundraising pages </li></ul><ul><li>Online reports: fundraiser and donor contact details </li></ul><ul><li>Premium Nonprofit Account </li></ul><ul><li>Cost: $300/annually </li></ul><ul><li>Branded Start Page </li></ul><ul><ul><li>Branded fundraising pages with your logos and banner </li></ul></ul><ul><li>Includes: </li></ul><ul><ul><li>Event registration </li></ul></ul><ul><ul><li>Event reports </li></ul></ul><ul><ul><li>Team functionality </li></ul></ul>
  18. 18. Example Start Pages Premium Start Page: Start Page:
  19. 19. <ul><li>Interested in learning more? </li></ul><ul><ul><li>Visit our website </li></ul></ul><ul><ul><li>Sign up for a Nonprofit Account today </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Email [email_address] </li></ul></ul>Thank You For Joining Us