Competition for the cause:  Using fundraising teams effectively A Firstgiving.com webinar  with James Campbell February 24...
Before we start… <ul><li>For sound: </li></ul><ul><ul><li>Turn on your computer’s speakers or plug in headphones (you don’...
Teamwork <ul><li>“ A joint action by 2 or more persons' or a group, in which each person subordinates his or her individua...
Thinking about fundraising teams? <ul><li>Smart idea!   Here’s why…. </li></ul>Webinar recorded February 24, 2009 www.firs...
Recruiting leadership <ul><li>Friends, family, neighbors, coworkers are all raising money </li></ul><ul><li>Engage local b...
Bonding, camaraderie & comfort <ul><li>Less daunting to know you won’t be alone </li></ul><ul><li>Celebrate your team’s id...
Accountability & support <ul><li>More committed when responsible to peers </li></ul><ul><li>Better communication and coope...
Friendly competition <ul><li>Rankings motivated people to raise more </li></ul><ul><li>Rewards provide recognition and bra...
Retention <ul><li>Pave way for long term relationships and donor growth </li></ul><ul><li>Recognize perennial teams  </li>...
Turnkey Promotions Study <ul><li>Two-Year Study by Turnkey Promotions </li></ul><ul><ul><ul><li>Data from 2006 & 2007 even...
Team Incentives & Rewards <ul><li>Fundraisers who accepted incentive gifts raised  27% more  than those who didn’t </li></...
Turnkey’s Findings <ul><li>Focused pre-event marketing of incentives </li></ul><ul><ul><li>Redemptions  </li></ul></ul><ul...
Turnkey’s Findings  (cont.) <ul><li>Branded Items Are Best </li></ul><ul><ul><li>Place organization’s logo on everything <...
Giving recognition, be creative <ul><li>It’s easy to spotlight top teams, but what about everyone else? </li></ul><ul><ul>...
Team fundraising data points <ul><li>Average Individual  $455 </li></ul><ul><li>Average Team  $1,517 </li></ul><ul><li>Lar...
How to get started <ul><li>Identify your team captains </li></ul><ul><li>Hold a kickoff meeting </li></ul><ul><li>Promote ...
About Firstgiving Webinar recorded February 24, 2009 www.firstgiving.com
Person-to-Person Fundraising <ul><li>Your supporters make personalized appeals </li></ul><ul><li>Your supporters leverage ...
Personal fundraising page For sound, use your computer speakers or call  (312) 878-0211  code  309-371-851 Team photo Team...
Team fundraising area For sound, use your computer speakers or call  (312) 878-0211  code  309-371-851 For sound, use your...
Costs Firstgiving Fee 5% Credit Card Fee 2.5% ONLINE DONATIONS NPO nets 92.5%
How you get your money 00011101011101000 01010101011010100 Weekly Direct Deposit (EFT) Monthly Check Your NPO.org 1,329.56...
Reporting NPO gets detailed breakdown of all payments, donors, and fundraisers on reports
Firstgiving is the leading social fundraising platform for any nonprofit; we work with:
Question time <ul><li>Please type your questions in the  Go To Webinar question tool on the right </li></ul><ul><li>Slides...
Thank you! To request a free demo, call (617) 591-2121 x1005 or email me  james@firstgiving.com  Learn more at  www.firstg...
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Competition for the cause: using fundraising teams effectively

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Our own James Campbell will talk about some of what we’ve learned about how teams and fundraising incentives can help motivate supporters and fundraisers to exceed their goals.

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Competition for the cause: using fundraising teams effectively

  1. 1. Competition for the cause: Using fundraising teams effectively A Firstgiving.com webinar with James Campbell February 24, 2009 Webinar recorded February 24, 2009 www.firstgiving.com
  2. 2. Before we start… <ul><li>For sound: </li></ul><ul><ul><li>Turn on your computer’s speakers or plug in headphones (you don’t need a microphone), or… </li></ul></ul><ul><ul><li>Call (312) 878-0211 and enter code 309-371-851 (this may be a toll call, depending on where you are) </li></ul></ul><ul><li>Slides and a recording of this session will be available on our website in a few days, no need to request them </li></ul><ul><li>Ask your questions any time using the question tool; we will answer as many as we can at the end of the session, and email you the remaining answers later </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  3. 3. Teamwork <ul><li>“ A joint action by 2 or more persons' or a group, in which each person subordinates his or her individual interests and opinions to the unity and efficiency of the group. </li></ul><ul><li>The most effective teamwork is produced when all the individuals involved harmonize their contributions and work towards a common goal.” </li></ul><ul><li>[wikipedia] </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  4. 4. Thinking about fundraising teams? <ul><li>Smart idea! Here’s why…. </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  5. 5. Recruiting leadership <ul><li>Friends, family, neighbors, coworkers are all raising money </li></ul><ul><li>Engage local businesses, schools, churches, Greek life, social groups </li></ul><ul><li>Eases burden on charity staff </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  6. 6. Bonding, camaraderie & comfort <ul><li>Less daunting to know you won’t be alone </li></ul><ul><li>Celebrate your team’s identity </li></ul><ul><li>Enjoy the team event </li></ul>For sound, use your computer speakers or call (312) 878-0211 code 309-371-851
  7. 7. Accountability & support <ul><li>More committed when responsible to peers </li></ul><ul><li>Better communication and cooperation </li></ul><ul><li>Moral support </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  8. 8. Friendly competition <ul><li>Rankings motivated people to raise more </li></ul><ul><li>Rewards provide recognition and brand awareness </li></ul><ul><li>Drive performance </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  9. 9. Retention <ul><li>Pave way for long term relationships and donor growth </li></ul><ul><li>Recognize perennial teams </li></ul><ul><li>New teams develop and grow from old teams </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  10. 10. Turnkey Promotions Study <ul><li>Two-Year Study by Turnkey Promotions </li></ul><ul><ul><ul><li>Data from 2006 & 2007 events </li></ul></ul></ul><ul><ul><ul><li>182 events [in California] </li></ul></ul></ul><ul><ul><ul><li>3,798 participants </li></ul></ul></ul><ul><ul><ul><li>All subjects participated both years </li></ul></ul></ul><ul><ul><ul><li>All participants raised at least $250 and qualified for an incentive prize </li></ul></ul></ul>Source: Turnkey Promotions Richmond, VA Becky Lunders (707) 793-0933 [email_address] Webinar recorded February 24, 2009 www.firstgiving.com
  11. 11. Team Incentives & Rewards <ul><li>Fundraisers who accepted incentive gifts raised 27% more than those who didn’t </li></ul><ul><li>The first time a fundraiser accepts an incentive, average income increases 29% over prior year </li></ul><ul><li>Those accepting a gift each of the two years raised 9% more the second year </li></ul><ul><li>Those who drop out of an incentive program show a 6% decrease in income over two years </li></ul>Source: Turnkey Promotions Richmond, VA Becky Lunders (707) 793-0933 [email_address] Webinar recorded February 24, 2009 www.firstgiving.com
  12. 12. Turnkey’s Findings <ul><li>Focused pre-event marketing of incentives </li></ul><ul><ul><li>Redemptions </li></ul></ul><ul><ul><li>Income % </li></ul></ul><ul><li>No marketing / only post-event thank you </li></ul><ul><ul><li>Redemptions </li></ul></ul><ul><ul><li>Income % </li></ul></ul><ul><li>Delivering on incentives </li></ul><ul><ul><li>Promotes recognition </li></ul></ul><ul><ul><li>Boosts retention </li></ul></ul>Source: Turnkey Promotions Richmond, VA Becky Lunders (707) 793-0933 [email_address] Webinar recorded February 24, 2009 www.firstgiving.com
  13. 13. Turnkey’s Findings (cont.) <ul><li>Branded Items Are Best </li></ul><ul><ul><li>Place organization’s logo on everything </li></ul></ul><ul><ul><li>Wearables are most popular & effective </li></ul></ul><ul><ul><li>Be cautious of using items that don’t ship well </li></ul></ul><ul><ul><li>Items should be exclusive to the program to maintain trophy value </li></ul></ul><ul><li>Residual Benefits </li></ul><ul><ul><li>Community-based marketing (logo gets out in the community, raising awareness) </li></ul></ul><ul><ul><li>Participants sport the logo around town; serves as a recruitment tool </li></ul></ul>Source: Turnkey Promotions Richmond, VA Becky Lunders (707) 793-0933 [email_address] Webinar recorded February 24, 2009 www.firstgiving.com
  14. 14. Giving recognition, be creative <ul><li>It’s easy to spotlight top teams, but what about everyone else? </li></ul><ul><ul><li>Who took donations from the most people? </li></ul></ul><ul><ul><li>Who recruited the most teammates? </li></ul></ul><ul><ul><li>Which team participated in your event for the most (consecutive) years? </li></ul></ul><ul><ul><li>Which team showed the greatest team spirit? </li></ul></ul><ul><ul><li>Which team had the best outfit? </li></ul></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  15. 15. Team fundraising data points <ul><li>Average Individual $455 </li></ul><ul><li>Average Team $1,517 </li></ul><ul><li>Larger sphere of influence and support </li></ul><ul><li>More donations </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  16. 16. How to get started <ul><li>Identify your team captains </li></ul><ul><li>Hold a kickoff meeting </li></ul><ul><li>Promote event; communicate frequently* </li></ul><ul><li>Recognize success early and often </li></ul><ul><li>Celebrate final results; set the stage for next year’s event </li></ul>
  17. 17. About Firstgiving Webinar recorded February 24, 2009 www.firstgiving.com
  18. 18. Person-to-Person Fundraising <ul><li>Your supporters make personalized appeals </li></ul><ul><li>Your supporters leverage their social networks </li></ul><ul><li>Give power to the people who want to do more </li></ul>Your NPO Supporters = Fundraisers Friends & Family = Donors Webinar recorded February 24, 2009 www.firstgiving.com
  19. 19. Personal fundraising page For sound, use your computer speakers or call (312) 878-0211 code 309-371-851 Team photo Team name Join my team Team video
  20. 20. Team fundraising area For sound, use your computer speakers or call (312) 878-0211 code 309-371-851 For sound, use your computer speakers or call ( 312) 878-0211 code 309-371-851 Team details Team recruiting Team results Team members’ pages
  21. 21. Costs Firstgiving Fee 5% Credit Card Fee 2.5% ONLINE DONATIONS NPO nets 92.5%
  22. 22. How you get your money 00011101011101000 01010101011010100 Weekly Direct Deposit (EFT) Monthly Check Your NPO.org 1,329.56 Firstgiving YOUR NPO
  23. 23. Reporting NPO gets detailed breakdown of all payments, donors, and fundraisers on reports
  24. 24. Firstgiving is the leading social fundraising platform for any nonprofit; we work with:
  25. 25. Question time <ul><li>Please type your questions in the Go To Webinar question tool on the right </li></ul><ul><li>Slides and recording will posted to www.onlinefundraisingblog.com by Thursday (click on “webinars”) </li></ul>Webinar recorded February 24, 2009 www.firstgiving.com
  26. 26. Thank you! To request a free demo, call (617) 591-2121 x1005 or email me james@firstgiving.com Learn more at www.firstgiving.com/npo Thank you to Turnkey Promotions Contact: Ms. Becky Lunders (707) 793-0933 [email_address] Webinar recorded February 24, 2009 www.firstgiving.com

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