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Communication is Key: Your Communication Strategy and How FirstGiving Can Help


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Communication is Key: Your Communication Strategy and How FirstGiving Can Help

  1. 1. Presented by FirstGiving’sMeg Savin and John Jarowski
  2. 2. About the Presenters Meg Savin John Jarowski FirstGiving FirstGiving Account Manager Marketing Coordinator
  3. 3. How this webinar works • A link to the slides will be sent after the webinar • Ask your questions during the webinar by typing them in the Question box on the right side of your screen • Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
  4. 4. Who is FirstGiving?
  5. 5. Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  6. 6. What’s Your Strategy?
  7. 7. Make a checklist
  8. 8. Don’t forget the Millennials Donors between 18-30 92% of past donors “liked” Nonprofit’s Facebook page 2/3 interact with Nonprofit on Facebook regularly The Millennial Impact Report
  9. 9. Let’s talk timing…
  10. 10. When?
  11. 11. What Works?
  12. 12. Sample outreach plan Kick-off announcement Email to registrants who haven’t started fundraising Email/social media tips for collecting first fundraising $ Midpoint check-in with training tips and ideas for updating fundraising pages Email/social media pre-event details/reminders Post-event final donation push Thank you!
  13. 13. 7 Last minute things your donors want1. They want you to make it personal2. They want to see impact3. They want to send gifts that support your organization4. They want to be reminded to give5. They want to see a choice6. They want an easy way to give7. They want social proof
  14. 14. 9 Ways to Say Thanks! (bloginspired by Kivi Leroux Miller’s tips)1. Send a greeting card, not a business letter2. Share progress, however small3. Add an invitation4. Personalized opening5. Success photos6. Email a video message7. Send a postcard8. Be specific about how a donation is being used9. Ask volunteers to send thank you notes
  15. 15. How can FirstGiving help?
  16. 16. Email tool for nonprofits
  17. 17. Email tool forfundraisers
  18. 18. Email tool forfundraisers Edit First/Last Edit First/Last Add/import Add/import name data for name data for unlimited unlimited each contact each contact contacts from contacts from multiple multiple sources sources
  19. 19. Email tool forfundraisers Choose a template Choose a template msg, or write your msg, or write your own own Design Design features your features your nonprofits’ nonprofits’ brand brand Add mail merge Add mail merge fields for fields for personalization personalization
  20. 20. Questions?
  21. 21. Be a part of the FirstGiving Community Facebook: Twitter: @firstgiving Online Fundraising blog:
  22. 22. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants: Email: Telephone: 617-542-0010 x 4