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Exploring new ways for nonprofits and businesses to work together


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Join Jay Ziskrout and Leslie Myers of Charitable Checkout as they explore the new ways nonprofits and busineses can work together.

The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.

It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.

Jay and Leslie will discuss:

Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well

Follow @FirstGiving, our tweets will include #FGWebinar.

Published in: Business, Technology
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Exploring new ways for nonprofits and businesses to work together

  1. 1. Achieving The ‘Triple Win’ Exploring New Ways For Non-Profits & Business to Collaborate October 24, 2013
  2. 2. First, a little about FirstGiving… We believe in expanding the world of online giving FirstGiving is a peer – to – peer online fundraising platform for nonprofits and their supporters. We process donations securely, provide powerful communication tools, reporting, and event registration.
  3. 3. How this webinar works A link to the slides and recording will be sent after the webinar Ask your questions during the webinar by typing them in the question box on the right side of your screen Use the hashtag #FGWebinar to tweet about this webinar @Firstgiving. We’re listening!
  4. 4. ABOUT THE PRESENTERS • Founder & CEOCOO, CMJ Network Jay Ziskrout • Founder, @JBZiskrout Bus Dev Leslie Myers @RewardedGiving • MD, Epitaph Europe • VP Promotion, Arista/BMG • Performing Musician • Marketing, World Resources Institute • VP Cross-Sell, Citi • Marketing Manager, J Crew • MS Direct Marketing, Northwestern #FGWebinar
  5. 5. HISTORY OF COLLABORATION • Sales-Dependent Donations • Donation Drives • Grant Requests #FGWebinar
  6. 6. HISTORY OF COLLABORATION • Sales-Dependent Donations – Aligns with „conscientious consumption‟ – Prioritizes product over cause – Commercial Co-Venture – Lack of clarity re: actual charitable impact. #FGWebinar
  7. 7. HISTORY OF COLLABORATION • Donation Drives – Can be highly effective. – Business needs to put some „skin in the game‟ for credibility. – Pressuring consumer can be counter-productive. #FGWebinar
  8. 8. HISTORY OF COLLABORATION • Grant Requests – Doesn‟t directly help business. – Doesn‟t maximize public awareness and goodwill. #FGWebinar
  9. 9. SLICING UP A SHRINKING PIE • Business focus on curating social/public image. • Corporate pressure to maximize profits. • Increasing Non-Profit 'Competition.‟ – 25% growth! • Key To Bigger Slice: – Align objectives Source: The Urban Institute #FGWebinar
  10. 10. WE'RE NOT SO DIFFERENT... • Different End Goals – Non-Profits: Addressing a social/cultural problem – Business: Maximizing Profits • Means Are The Same: – Public Awareness – “Sales” • Aligning means is cornerstone of mutual success. #FGWebinar
  11. 11. WIN-WIN IS NOT ENOUGH! • Success usually depends on public engagement. • We need a „Win‟ for the public too! • Triple Win: - Incentivize the public to both Give and Spend. #FGWebinar
  12. 12. ENGAGING PEOPLE W/ „REWARDED GIVING‟ • Social Rewards: Give credit where credit is due. • Redeemable Rewards • Donation Matching • Unlock Exclusive Content • Brand / Cause Fit • Consumer Choice #FGWebinar
  13. 13. SUPPORTING STATS What People Say What People Do • 92% of consumers want brands to „Give Back.‟ • 55%+ have switched to more socially responsible brands. • Only 16% believe that business has made a positive impact on social & environmental issues. • 25% believe that they can have a significant impact through purchase decisions. • 65% are willing to donate as part of a CSR program. • ebay Giving Works: - Merchants with charitable component in listings, sell 30% more over time. Sources: Cone Echo 2013 Global CSR Study, PayPal: Fisman, Effenbein, McManus #FGWebinar
  14. 14. WHAT WE DO • „Rewarded Giving‟ platform built on belief in the “triple win” model. • Enable business to measurably and profitably connect with consumers around shared values. • Platform costs borne by business. #FGWebinar
  15. 15. THE PLATFORM • The public is invited to give, in return for social and economic incentives: • Social Status • Redeemable Rewards • Digital Media #FGWebinar
  16. 16. OUR CAMPAIGNS HAVE: Awareness: Social Thanks + Giving Squads contests have generated millions of positive social media impressions. Sales: Consumers are motivated to give, share, and purchase. 4-15% Make Donations. Up to 50% Click Through. Up to 35% Make Purchases. Up to 73% of donors share socially! #FGWebinar
  17. 17. A NEW COLLABORATION TOOL • Easy, self-service platform for SMB. • Low cost subscription-based service. • Can be deployed to Web and Facebook Pages. • Share this link with your business partners: • Platform Demo #FGWebinar
  18. 18. Be a part of the FirstGiving Community Facebook: Twitter: @firstgiving Online Fundraising blog:
  19. 19. Interested in learning more about FirstGiving? Contact our Online Fundraising Consultants: Email: Telephone: 617-542-0010 x 4