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Capitalize on <br />End of Year Giving: <br />Strategies to End 2011 on a High Note<br />
How this webinar works<br /><ul><li>A link to the slides and a recording will be sent after the webinar
If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
Use the hashtag#fgwebinarto tweet about this webinar</li></li></ul><li>About the presenters<br />Chris Dumas<br />Product ...
Who is FirstGiving?<br />
Fundraising solutions<br />Peer-to-Peer Fundraising Pages<br />and Event Registration<br />Donor Analytics and Market Rese...
“Raising funds online is not about technology any more than raising funds through the mail is about paper.”<br />~ Online ...
January!<br />
Start now!<br />
INTEGRATION<br />
What’s so special about December anyway?<br />
December = 33%<br />
30th& 31st = 10-20%<br />
10am – 6pm <br />
December = $$$$<br />
December = 52%<br />
So, what do I do now?<br />
#1: Cultivation<br />
You made the difference!<br />
#2: Build your list<br />
Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />
you@email.com<br />
#3: Optimize home page<br />
#4: Optimize giving page<br />
Testing, testing, 1…2…3…<br />
Branded is better!<br />
38% more<br />
66.7% less<br />
#5: Perfect your manners<br />
Boooooring!<br />
<ul><li>Take action
Tell your friends
Share on FB</li></li></ul><li>
#6: Find others to test site  <br />
<ul><li>Go to your site
Take action/sign-up
Make a donation</li></li></ul><li>
#7: Investigate user behavior<br />
#8: Write campaign plan<br />
Are you using the same messages for everyone?<br />
Decide on your…<br /><ul><li>Launch date
Theme/story
Signer
Ask/Action
Segments/filters</li></li></ul><li>
Sample Timeline<br />Email teaser hits<br />Appeal letter hits<br />Email appeal hits<br />Progress update hits<br />Last ...
How to take Donations<br />
Starting Considerations<br /><ul><li>What does it need to do?
Where does it need to go?
How does data/money flow?
Cost of transactions
Cost of usability
Cost of administration</li></li></ul><li>Donations From Website<br />Notes<br /><ul><li>Fee
Emails and Follow up
Reports
Usability
Compliance
Integration</li></li></ul><li>DIY Donation Pages<br />Cons<br /><ul><li>Higher investment to set up and run
Requires more skilled resources
Higher security requirements</li></ul>Pros<br /><ul><li>More payment options
More control over the experience
Recurring donations
Optimization</li></li></ul><li>What You’ll Need<br />Merchant Account<br />Merchant ID<br />Payment Gateway<br />Web devel...
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Capitalizing on End of Year Giving: Strategies for Ending 2011 on a High Note

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Capitalizing on End of Year Giving: Strategies for Ending 2011 on a High Note

  1. 1. Capitalize on <br />End of Year Giving: <br />Strategies to End 2011 on a High Note<br />
  2. 2. How this webinar works<br /><ul><li>A link to the slides and a recording will be sent after the webinar
  3. 3. If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
  4. 4. Use the hashtag#fgwebinarto tweet about this webinar</li></li></ul><li>About the presenters<br />Chris Dumas<br />Product Manager, <br />FirstGiving<br />Tina Cincotti<br />Owner and Principal Consultant, <br />Funding Change<br />
  5. 5. Who is FirstGiving?<br />
  6. 6. Fundraising solutions<br />Peer-to-Peer Fundraising Pages<br />and Event Registration<br />Donor Analytics and Market Research<br />Online Donations<br />Personal Support for your nonprofit, donors, and fundraisers<br />Easy, tested, and secure transaction processes for the donor<br />
  7. 7. “Raising funds online is not about technology any more than raising funds through the mail is about paper.”<br />~ Online Giving Study, Network for Good<br />
  8. 8. January!<br />
  9. 9. Start now!<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. INTEGRATION<br />
  14. 14. What’s so special about December anyway?<br />
  15. 15. December = 33%<br />
  16. 16. 30th& 31st = 10-20%<br />
  17. 17. 10am – 6pm <br />
  18. 18. December = $$$$<br />
  19. 19. December = 52%<br />
  20. 20. So, what do I do now?<br />
  21. 21. #1: Cultivation<br />
  22. 22.
  23. 23.
  24. 24. You made the difference!<br />
  25. 25.
  26. 26.
  27. 27. #2: Build your list<br />
  28. 28.
  29. 29.
  30. 30. Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />Sign up!<br />
  31. 31.
  32. 32.
  33. 33. you@email.com<br />
  34. 34. #3: Optimize home page<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. #4: Optimize giving page<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. Testing, testing, 1…2…3…<br />
  52. 52.
  53. 53. Branded is better!<br />
  54. 54. 38% more<br />
  55. 55. 66.7% less<br />
  56. 56. #5: Perfect your manners<br />
  57. 57. Boooooring!<br />
  58. 58. <ul><li>Take action
  59. 59. Tell your friends
  60. 60. Share on FB</li></li></ul><li>
  61. 61.
  62. 62.
  63. 63. #6: Find others to test site <br />
  64. 64. <ul><li>Go to your site
  65. 65. Take action/sign-up
  66. 66. Make a donation</li></li></ul><li>
  67. 67.
  68. 68. #7: Investigate user behavior<br />
  69. 69.
  70. 70.
  71. 71. #8: Write campaign plan<br />
  72. 72. Are you using the same messages for everyone?<br />
  73. 73.
  74. 74. Decide on your…<br /><ul><li>Launch date
  75. 75. Theme/story
  76. 76. Signer
  77. 77. Ask/Action
  78. 78. Segments/filters</li></li></ul><li>
  79. 79.
  80. 80. Sample Timeline<br />Email teaser hits<br />Appeal letter hits<br />Email appeal hits<br />Progress update hits<br />Last chance email hits<br />Follow-up email hits<br />Still time email hits<br />
  81. 81. How to take Donations<br />
  82. 82. Starting Considerations<br /><ul><li>What does it need to do?
  83. 83. Where does it need to go?
  84. 84. How does data/money flow?
  85. 85. Cost of transactions
  86. 86. Cost of usability
  87. 87. Cost of administration</li></li></ul><li>Donations From Website<br />Notes<br /><ul><li>Fee
  88. 88. Emails and Follow up
  89. 89. Reports
  90. 90. Usability
  91. 91. Compliance
  92. 92. Integration</li></li></ul><li>DIY Donation Pages<br />Cons<br /><ul><li>Higher investment to set up and run
  93. 93. Requires more skilled resources
  94. 94. Higher security requirements</li></ul>Pros<br /><ul><li>More payment options
  95. 95. More control over the experience
  96. 96. Recurring donations
  97. 97. Optimization</li></li></ul><li>What You’ll Need<br />Merchant Account<br />Merchant ID<br />Payment Gateway<br />Web developer<br />
  98. 98. Donation Forms<br />
  99. 99. Do It Yourself<br />
  100. 100. Paypal Example<br />
  101. 101.
  102. 102.
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108. Reporting<br />
  109. 109. QR Code<br />
  110. 110. Responsive Design<br />
  111. 111. Want more free fundraising & communications advice? <br />Sign up for my monthly e-newsletter…<br />Subscribe at <br />www.fundingchangeconsulting.com<br />
  112. 112. Thank you for spending your valuable time with me today!<br />Please stay in touch. -- Tina<br />617-477-4505<br />tina@fundingchangeconsulting.com<br />Twitter: @TinaFCC<br />www.fundingchangeconsulting.com<br />
  113. 113. Upcoming webinars<br />Thursday, October 20th<br />All webinars are 1pm EST/ 10am PST<br />Soliciting Corporate Sponsors: Steps to Successful Partnerships<br />Presented by: Vivanista’sFounder and Chief Evangelist, LyneGray<br />
  114. 114. Be a part of the FirstGiving Community!<br />Online Fundraising blog: <br />http://blog.firstgiving.com<br />Facebook: facebook.com/firstgiving<br />Twitter: @FirstGiving<br />
  115. 115. Thank you!<br />Interested in learning more about FirstGiving?<br />Contact FirstGiving’s online-fundraising specialist: <br /> Kristin Costagliola<br />Email: Kristin.Costagliola@firstgiving.comTelephone: (617) 963-5123<br />

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