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It's All About Me by Penny Herscher at Defrag Conference 2014

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Move Over Big Data– It’s Time for Personal Analytics

Published in: Data & Analytics
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It's All About Me by Penny Herscher at Defrag Conference 2014

  1. 1. It’s All About Me Move Over Big Data– It’s Time for Personal Analytics @PennyHerscher | Penny@FirstRain.com
  2. 2. Mobile is Personal
  3. 3. Descriptive What Happened? Diagnostic Why did it happen? Data Action Predictive What Will Happen? ME
  4. 4. 5 Personalization – the Moving Parts Global Web & Social Universe Data Science & Analytics = Deriving meaning from information sets
  5. 5. 6 Modeling My Information Space What’s This Really About?  “Aboutness” – across Millions of possible companies, topics, events…  Different or the same? Syndication vs. Clusters, Spikes, Emerging Trends  “Business Web Graph” – dynamically derived relationships across companies & industries  Sector > Segment > Industry > Lines of Business within companies  Industry and Market affinities
  6. 6. 7 Personalization – the Moving Parts Data Science & Analytics = Deriving meaning from information sets Global Web & Social Universe Analytics to deliver meaning in context of each person’s daily, in-the-moment experience
  7. 7. 8 Personalization – Moving Parts 1. Information Analytics 2. Product Domain 3. UX + IX 5. Access Modes 4. Real-time Needs 6. Individual User Context
  8. 8. Modeling Me – in the Moment I am a Unique… and multi-dimensional 9  My Organization  How & Where I interact  What I’ve told you I want  What you’re inferring about me – with likelihoods
  9. 9. 1 0 Ask Me About Me!
  10. 10. 1 1 Subtly Adjust My Experience User Requested  Automatic Suggested  Presumptive Incremental  Big Bang Main Experience  Sandbox Permanent  Reversible Initial  Adaptive
  11. 11. One Application: FirstRain 1 2 Personalization Predictive, Big Data Analytics High- Precision Categorization Global Web & Social Universe Massively Cross- Indexed Global Graph
  12. 12. One User Experience 1 3 X-ray, predictive view into the real-time developments impacting your business Personalized for your role, your needs, in-the-moment
  13. 13. 1 6 The End Result – You See Me! INFORMATION SPACE MODELING USER MODELING PERSONAL BUSINESS ANALYTICS © 2014 FirstRain Inc. All rights reserved. + =

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