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Social Media in Medical Education


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Slides from presentation to University of Utah School of Medicine faculty on the usefulness of social media in medical education.

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Social Media in Medical Education

  1. 1. Social Media in Medical Education<br />Is it useful?<br />Todd Vandenbark, Web Services Librarian<br />Spencer S. Eccles Health Sciences Library<br />
  2. 2. Outline<br />Learning Objectives & Potential Benefits<br />Definitions and fast facts<br />Examples<br />Drawbacks<br />Participation and Professionalism<br />Resources<br />
  3. 3. Useful?<br />E.C.’s Institute for Prospective Technological Studies1:<br /><ul><li>Supports lifelong learning & professional development
  4. 4. Contributes to equity and inclusion
  5. 5. New sources of information
  6. 6. Supports collaboration</li></ul>1. Institute for Prospective Technological Studies. (2010, March 2010). Learning 2.0 - The Impact of Social Media on Learning in Europe. (Policy Brief) Retrieved March 6, 2011, from<br />
  7. 7. Learning Benefits &Potential Objectives2<br />Content<br />Access to diversity and <br />Diverse content<br />Creation<br />Leverages situated learning<br />Allows for holistic learning<br />Authentic learning contexts<br />Connecting<br />Develops key 21st century competencies<br />Disseminates learning world-wide<br />Collaboration Learning<br />With students<br />Non-students<br />Faculty<br />2. Source: Adapted from JRC European Commission 2010, Learning 2.0 – The Impact of Social Media on Learning in Europe [Adapted by Darrell Coleman, Associate Director of CTLE, University of Utah]<br />
  8. 8. Definitions<br />Social Media (“Web 2.0”)<br />Platform: the Web instead of the desktop computer<br />2-way communication<br />FREE or at minimal cost<br />Social Networking<br />Usually Web-based<br />Focused on building social relations or networks between people of shared interests or activities.<br />Consists of a user profile, his/her social links, and additional services.<br />
  9. 9. Solis, B. (2008). The Conversation Prism Retrieved February 28, 2011, from<br />
  10. 10. Popular<br />Facebook<br />Twitter<br />IM/texting<br />Blogs<br />Wikis<br />YouTube<br />Flickr<br />Linkedin<br />
  11. 11. FAST FACTS<br />Web journal or news source<br />Most recent content 1st<br />Multimedia content<br />Resides externally<br />Categories & tags<br />Subscribe<br />Dialog via comments<br />Blogs and blogging<br />
  12. 12.
  13. 13. FAST FACTS<br />Over 600 million users3<br />Free<br />Create a profile, & tailor to privacy desires<br />Add “friends”<br />“Like” pages, groups, etc.<br />Create pages or groups<br />Facebook<br />3. Carlson, N. (2011). Facebook Has More Than 600 Million Users, Goldman Tells Clients. Business Insider Retrieved February 25, 2011, from<br />
  14. 14.
  15. 15. FAST FACTS<br />Social networking and “micro-blogging” service<br />“Tweets”: 140 characters<br />Post via web, texting, external apps<br />Messages: @name<br />Follow others; followers<br />Topics begin with the hash tag, “#”; can create own.<br />Link shorteners<br />Re-tweet: pass on a tweet<br />Free<br />Twitter<br />
  16. 16.
  17. 17. FAST FACTS<br />Collaboration tool<br />Simple website creation and design<br />Open or closed<br />Discussion area<br />Add multimedia content<br />Revert to earlier version<br />Wikis<br />
  18. 18.
  19. 19. By Use<br />Asynchronous: allows for more time and thought, extended discussion.<br />Synchronous: allows for more spontaneous interaction, in-class activity.<br />
  20. 20. Managing<br />RSS readers<br />Definition: “Really Simple Syndication”<br />Google Reader<br />Web browser tools<br />Mobile applications<br />Mobile RSS Free<br />Cross-posting<br />Twitterfeed<br />
  21. 21. Examples<br />Nursing & Twitter4<br />During disasters: Leogane, Haiti<br />“Share your kudos story of the week (HIPAA)”<br />Attrition prevention: @nursresgrad<br />Turn posted comments into test questions<br />4. Bristol, T. J. (2010). Twitter: consider the possibilities for continuing nursing education. J ContinEducNurs, 41(5), 199-200. doi: 10.3928/00220124-20100423-09<br />
  22. 22. Examples<br />Aase, L. (2009). Facebook Cuts Mayo Medical School Orientation Costs. Mayo Clinic News Retrieved February 14, 2011, from<br />
  23. 23. Potential Drawbacks5<br />Technology skills<br />Technology in the classroom<br />Very public<br />Appropriate rigor<br />Setting of policies and development of guidelines<br />Networking etiquette<br />Grading<br />5. Coleman, D. Social Networking Sites: Best practices in and out of the classroom. (PowerPoint presentation)<br />
  24. 24. Activity<br />Created by Darrell Coleman, Associate Director, Center for Teaching & Learning Excellence (CTLE), University of Utah<br />
  25. 25. Evaluation<br />Social Networking Rubric:<br /><br />
  26. 26. Participation & Professionalism<br />Online professionalism and the mirror of social media6<br />Inappropriate content is common:<br />Lack of awareness<br />Online dis-inhibition<br />Potential impact greater<br />5. Greysen, S. R., Kind, T., & Chretien, K. C. (2010). Online professionalism and the mirror of social media. Journal of general internal medicine, 25(11), 1227-1229. doi: 10.1007/s11606-010-1447-1<br />
  27. 27. Policies for Social Media<br />At 132 accredited US medical schools7:<br />Guidelines mentioning social media: 13<br />Statements defining forbidden, inappropriate or impermissible behavior, etc: 5<br />7. Kind, T., Genrich, G., Sodhi, A., & Chretien, K. C. (2010). Social media policies at US medical schools. Medical education online, 15. doi: 10.3402/meo.v15i0.5324<br />
  28. 28. Personal Guidelines8<br />Monitor your online reputation.<br />Understand the privacy settings of the sites you use.<br />Remember your audience (intended & unintended).<br />Be aware of the permanence of online content.<br />Maintain professional boundaries.<br />8. Landman, M. P., Shelton, J., Kauffmann, R. M., & Dattilo, J. B. (2010). Guidelines for maintaining a professional compass in the era of social networking. Journal of Surgical Education, 67(6), 381-386. doi: 10.1016/j.jsurg.2010.07.006<br />
  29. 29. Professional Boundaries<br />Facebook: To “friend” a student or not?<br />Wait to be asked.<br />Scan their profile 1st<br />Use friends lists & privacy settings.<br />Un-friend as needed<br />
  30. 30. University Resources<br />University of Utah:<br />Technology Assisted Curriculum Center (TACC): for help finding & selecting applicable technology.<br />New Media through Marketing & Communications<br />Center for Teaching and Learning Excellence (CTLE): assistance integrating technology into your curriculum.<br />Individual consultation and workshops (request)<br />Undergraduate Student Experts on Teaching (USET)<br />
  31. 31. Additional Resources<br />Google Reader how-to video<br />Faculty of 1000 Post-publication peer-review site (<br />
  32. 32. Upcoming Events<br />CTLE 6000 & 6590: Best Practices in Teaching<br />Transformative Teaching Summit by MUSE (April 1)<br />CTLE Individual Consultation and Department Workshops (upon request)<br />Managing Diversity in the Classroom - Demographic & Academic (April 8)<br />
  33. 33. Thank you<br />