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How to amplify earned content with shared media

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How to amplify earned content with shared media

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Taking PR content and coverage beyond traditional media relations should be high on your agenda to make the most of your marketing spend. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned. One of the easiest ways to amplify coverage is using shared media – the channels you have an indirect influence over.

For more information, check out our blog post: http://bit.ly/2vnfylX

Over the coming weeks, Firefly will be sharing tactics on how to use owned, shared and paid options to help take your earned media and PR content further. Tune in next week to learn about how to amplify coverage and content using paid channels.

Taking PR content and coverage beyond traditional media relations should be high on your agenda to make the most of your marketing spend. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned. One of the easiest ways to amplify coverage is using shared media – the channels you have an indirect influence over.

For more information, check out our blog post: http://bit.ly/2vnfylX

Over the coming weeks, Firefly will be sharing tactics on how to use owned, shared and paid options to help take your earned media and PR content further. Tune in next week to learn about how to amplify coverage and content using paid channels.

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How to amplify earned content with shared media

  1. 1. H ow to a m p l i f y e a r n e d c o n t e n t w i t h S H A R E D m e d i a
  2. 2. OPTIMISING THROUGH SHARED CHANNELS INVOLVES BRANCHING OUT FROM YOUR OWNED CHANNELS YOU SHOULD BE LOOKING TO SHARE CONTENT TO EXPAND BEYOND YOUR OWNED NETWORK
  3. 3. REACH BEYOND THEIR NETWORK BY POSTING INTO RELEVANT INDUSTRY LINKEDIN GROUPS PUBLISH A BYLINE ON LINKEDIN VIA THE AUTHOR’S PROFILE WRITE AN UPDATE FOR THEIR FEED TO REACH THEIR PERSONAL NETWORK
  4. 4. IF YOU HAVE AN INTERNAL NEWSLETTER, SHARE CONTENT WITH YOUR WORKFORCE REGULARLY WITH SOCIAL SHARING BUTTONS THE BEST RESOURCE YOU HAVE AVAILABLE IS YOUR WORKFORCE ENCOURAGE THEM TO SHARE CONTENT ON THEIR OWN SOCIAL FEEDS
  5. 5. VISUAL CONTENT CAN IMPROVE IMPRESSIONS AND CLICKS ON SOCIAL MEDIA IF YOU HAVE COMPANY EXECUTIVES AVAILABLE GET THEM TO DO A TALKING HEADS VIDEO IF YOU HAVE A PRESENTATION, ADAPT IT FOR SLIDESHARE AN INFOGRAPHIC THAT CAN BE CUT UP GIVES YOU MORE CONTENT FOR SOCIAL
  6. 6. Tune in To find out how to use paid media to amplify your earned content next week

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