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Graham Hodge at The Future of Branded Content by Fire Circus

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Graham Hodge from LBi's presentation from The Future of Branded Content, brought to you by Fire Circus

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Graham Hodge at The Future of Branded Content by Fire Circus

  1. 1. Why Does Your Brand Suck At YouTube? Graham Hodge 26 September 2013
  2. 2. Content is…?
  3. 3. Question: How many consumer brands are there in the Top 100 most subscribed-to YouTube channels?
  4. 4. Answer: 1
  5. 5. Your Brand Sucks At YouTube!
  6. 6. How Not To Suck At YouTube
  7. 7. How Not To Suck At YouTube No.1 Don’t just be entertaining…be useful too
  8. 8. No.1
  9. 9. No.1
  10. 10. How Not To Suck At YouTube No.2 It’s a monster – keep feeding it
  11. 11. How Not To Suck At YouTube No.3 Do everything 10x faster than you do now
  12. 12. No.3
  13. 13. How Not To Suck At YouTube No.4 Get involved… no, properly involved
  14. 14. No.4
  15. 15. No.4
  16. 16. How Not To Suck At YouTube No.5 Your audience is mobile – make sure your content is too
  17. 17. No.5
  18. 18. Sony Mobile Is Not Sucking At YouTube
  19. 19. [LINK TO VIDEO]
  20. 20. The Take Out One episode per week Builds on Sony’s authority as a curator of entertainment Provides route into brand for nonfans
  21. 21. Questions?
  22. 22. Thanks graham.hodge@lbi.com @whatlofi

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