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Transportation & Car Business in USA, Nov 10, 2015

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Transportation & Car Business in USA Overview, Events & Opportunities by Hartti Suomela

Published in: Business

Transportation & Car Business in USA, Nov 10, 2015

  1. 1. Transportation & Car Business in USA Overview, Events & Opportunities Hartti Suomela November 10, 2015
  2. 2. Transportation Landscape in USA • Transportation/Transit landscape is much more fragmented in U.S. than in Finland – Regulation on federal, state and municipality levels – Service providers and other players are a mix of federal, state and municipality level actors in addition to many commercial (private) organizations • Public transportation owned, constructed and maintained by local & state governments – Biggest exception: (Federally owned) Amtrak • Average American spends 101 minutes per day driving (Harvard Health Watch, 2013) • Average American commuter spends 38 hours yearly stuck in traffic – In Washington D.C., Los Angeles and San Francisco the average is over 60 hours! 11/10/15 © Finpro 2
  3. 3. Driving Still Dominates: Methods of Commuting in USA (2012) 11/10/15 © Finpro 3 Driving 86.1% Public transportation 5% Walking 2.8% Other (incl. biking) 1.7% Work from home 4.3%
  4. 4. Some U.S. Car Industry Numbers • There are 1.3 people (including everyone) for every car in U.S. (Ward’s study 2011) – About 240 million cars in U.S. • Total vehicle sales in 2014 in U.S.: 16.5 million • 90,000-120,000 plug-in vehicles were sold in U.S. in 2014 (less than 1% of all sales) – Nissan Leaf the most common: 30,000+ • Cost of owning and operating a car is about $8,700 annually (typical sedan, 15,000 miles) – Has decreased slightly due to declines in gas prices and finance charges • 32,719 people died in motor vehicle crashes in the US in 2013 (estimated economic cost of $242B) – Trend is up L • Self-driving cars are estimated to be an $87B opportunity
  5. 5. 11/10/15 © Finpro 5
  6. 6. Companies Not Named Google Working on Autonomous Cars 11/10/15 © Finpro 6
  7. 7. Car Industry Across the U.S. • The U.S. auto industry capital is still Detroit, Michigan • Below the states are ranked by the total number of jobs per state 11/10/15 © Finpro 7
  8. 8. 11/10/15 © Finpro 8
  9. 9. Silicon Valley & Car Industry 11/10/15 © Finpro 9
  10. 10. New and Emerging Players in Smart Transportation (small selection) • On demand rides: Uber, Lyft, Cabify, RubyRide (, Gett, Hailo, Yaxi, uniCabs, Flywheel) • Ride sharing: (Uber, Lyft), Relay Rides, Ride Pal, Hitch, Zagster (bicycles), Sidecar, Ridescout, We Carpool, Sunyride, Split Technologies (acquired Finnish Ajelo / Kutsu+ in 2014), Arrive • Urban mass transit: Leap Transit, Wundercar • Parking improvements: Voice Park, Luxe, ParkWhiz, Valet Anywhere, Park Around, Smartpark • Car connectivity: Vinli • Single person transportation: (Segway), Onewheel, motorized skate boards, scooters, • Motorized / Electric bicycles: Faraday Bicycles, Scoot Networks, Lightning Motorcycle, Karmic Bikes • Transit planning: Transitmix, Mozio, Zendrive, Roadify, Geniusly, Arrive.by, Placemeter • Charging Solutions: EV Connect • Intelligent public transit route planning: Google Maps, Hopstop, Nextbus 11/10/15 © Finpro 10 Turo
  11. 11. 11/10/15 © Finpro 11
  12. 12. Startups Unbundling the Car 11/10/15 © Finpro 12 Source: https://www.cbinsights.com/blog/ startups-drive-auto-industry- disruption/
  13. 13. VC Investments to Auto Technology 11/10/15 © Finpro 13
  14. 14. Where Investments Are Done? 11/10/15 © Finpro 14
  15. 15. Who Are the Most Active Investors? 11/10/15 © Finpro 15
  16. 16. Where Car Companies Are Investing? 11/10/15 © Finpro 16 Source: https://www.cbinsights.com/blog/ auto-industry-startup-investing/
  17. 17. USA tradeshows 2016 • TU Consumer Telematics Show, January 5, Las Vegas http://www.tu-auto.com/cts/ • CES, January 6-9, Las Vegas, http://www.cesweb.org – Cars get more visibility every year (car area for CES 2016 sold out fast) – All major manufacturers present • TU Automotive Cybersecurity, March 29-20, Detroit http://www.tu-auto.com/cyber- security/ • TU Automotive Detroit, June 8-9, Detroit, http://www.tu-auto.com/detroit/ • Connected Car Expo, November http://connectedcarexpo.com/ • Others – Renesas Devcon, http://renesasdevcon.com/ – Connected Transportation (simultaneously with IoT Evoluton) – not worth it
  18. 18. 11/10/15 © Finpro 18
  19. 19. Other Topics of Interest • Developer offerings – Hackathons, for example Toyota http://toyota-itc-hackathon.devpost.com/ – Developer programs, for example Ford https://developer.ford.com/ and GM https://developer.gm.com/ – OEM tech incubator programs, for example Jaguar Landrover https://www.jlrtechincubator.com/ – Techstars Mobility http://www.techstars.com/programs/mobility-program/ • Partners include Ford Motor Company, Magna International, Verizon Telematics, Dana Holding Corporation, Honda R&D Americas, and McDonald’s • Sources of information – Future of Transportation Weekly http://tinyletter.com/transportation – Meetups, like Connected Car SF – Websites like Logistics Management http://www.logisticsmgmt.com/ , Connected Car Tech http://www.connectedcar-news.com/ and others – CB Insights, PitchBook, Mattermark, etc. 11/10/15 © Finpro 19
  20. 20. Opportunity: Electronic Logging Devices for Trucking • New rule from Department of Transportation (DOT) – Truckers need to digitally record the hours they drive – Electronic Logging Devices (ELDs) – 2 year grace period expected – Final ruling coming any day now (has already been delayed a couple of times) • This new ruling will establish – Minimum performance and design standards for hours-of-service (HOS) electronic logging devices (ELDs) – Requirements for the mandatory use of these devices by drivers currently required to prepare HOS records of duty status (RODS) – Requirements concerning HOS supporting documents – Measures to address concerns about harassment resulting from the mandatory use of ELDs • Recent related activity in the start-up scene – KeepTruckin received 8M funding – TruckTrack graduated from 500 Startups accelerator 11/10/15 © Finpro 20
  21. 21. Key Features Hours of Service (HOS) Products • Tablet – Typically Android, support for most tablets, fixed or portable, from $80 to $500 – ELD support either through wired or wireless connection – Fully compliant and self-certified by vendor – Electronic logs and inspection records (including camera) certified by driver (tablet signature capture), ability to edit with full audit capabilities – Prior 7-day PDF retention, ability to display or email to law enforcement when stopped – Warning of pending or actual violations – Mix and match drivers, tablets & vehicles – Easy to use, on-screen documentation • Portal – Back-office support viewing drivers, status, logs, edits, mobile work orders, and communications, data storage – Fully synced with tablet – APIs to external fleet systems 11/10/15 © Finpro21 Loaned from a presentation at IOT Evolution
  22. 22. Other Potential Opportunities • Mobility as a Service -discussions still on-going with Palo Alto / Joint Venture Silicon Valley • EV charging – Tesla has built quite extensive charging station network, but otherwise landscape is fragmented – Some Finnish companies are already actively looking into this • Ajelo/Kutsu+ system could grow as part of Split Technologies offering – Note: Ride sharing field is crowded • Data analysis / back-end systems for traffic monitoring and orchestration • Car security 11/10/15 © Finpro 22
  23. 23. Smarter Car: More Ways to Hack the Car? 11/10/15 © Finpro 23 Source: http://time.com/4035145/intel- car-hacking/
  24. 24. • http://cds.frost.com/p/70019/#!/ppt/c?id=NEE8-01-00-00-00&hq=telematics

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