Labwise offers full-scale digitalTV device testing services to TVbroadcasters, network operatorsand device manufacturers. Withthe help of Finpro, Labwise hasbeen able to familiarize with theKorean and Vietnamese marketsand to establish local contactnetworks there.Pasi Toiva, CEO, LabwiseWe chose Finpro as ourcooperation partner, because theyhave local operations in our targetcountries.The most concrete benefit for ushas been the help in building localcontact network in Vietnam andKorea.We are very pleased to see, howthings have progressed. We havereached our targets and a little bitmore. In the beginning our targetwas to analyze and understandthe target markets. Now, we havefound even some new customers.
Labwise offers full-scale digital TV device testing services toTV broadcasters, network operators and device manufacturers. Labwiseis also acting as an expert interface between device manufacturers andnetwork operators, providing support in issues like localization and inter-operability. Labwise was established in 2004 and the company is locatedin Tampere, Finland. Their main clients are Asian device manufacturerswith Nordic countries as their target market.Labwise is a very international company, a real born global, with 90-95%of their turnover coming from international markets. In order for Labwise tobe able to increase its turnover and market share and to fight offcompetition, it needs to upgrade its service offering. Labwise needed helpin understanding how relevant their new planned offering was to theprospective growth markets before making any significant investment inits production. Labwise also needed Finpro’s help in gaining a betterunderstanding of the business opportunities especially in Asia. Theywanted to find new markets and customers and to develop new businessmodels.
Labwise participated in Leaping Tiger program, which aims to familiarizeSME’s with the business opportunities and market characteristics in Asia.The program started with a short operator study in Vietnam. Soon afterthe beginning of Leaping Tiger, Labwise started to develop theirinternationalizing plan with Finpro. The internationalization plan includedkick-off workshop, development of value proposition and Test Driveassignments in Korea and Vietnam. The overall objective was to maximizethe future commercial potential of Labwise’s new service by obtainingappropriate market feedback before making any significant investment inits production. The internationalization plan was followed by a fact findingtrip to Vietnam, wherein Labwise met potential customers.With the help of Finpro, Labwise was able to target its offering to bettermatch the need of prospective clients in new markets. In addition,Labwise has been able to familiarize with the Vietnamese and Koreanmarkets and to establish good local contact networks. The company hasalso found some potential customers from the markets. The cooperationbetween Labwise and Finpro continues, as Labwise plans to startoperations in Vietnam and Korea.
Pietro KarjalainenRegional Sales Managerpietro.email@example.comJari StenvallSenior Consultantjari.firstname.lastname@example.orgFollow Finpro on socialmedia and visit ourwebsite www.finpro.fi