Industrial design china_boostyourfuture

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  • In Japan client needs are very focused, with good product design being used to provide both clear differentiation and high levels of added value.
  • In Japan client needs are very focused, with good product design being used to provide both clear differentiation and high levels of added value.
  • Industrial design china_boostyourfuture

    1. 1. BOOST YOUR FUTURE -Industrial Design in China8.5.2013Moderator: Ulrika Björkstam, Finpro ry
    2. 2. 27/05/2013 2© Finpro1. Start (5 min)19:00 9:052 3Summary &Closing remarks10:5010:10Local DiscussionSharing outcomesCommentsQ&AInsight on China andFinpro (5 min)Cooperation andExperiences (15 min)Design as StrategicDevelopment Tool(20 min)Client Point of View(15 min)Local Promotion forDesign (5 min)2. Signals (65 min) 3. Action (50 min)Today’s theme &People5 minHelsinki andRovaniemi are linkedwithGuangzhou to discussabout ”IndustrialDesign in China”.
    3. 3. 27/05/2013 3© Finpro1. Start (5 min)1 2 39:002. Signals (65 min) 3. Action (50 min)Today’s theme &People5 minHelsinki andRovaniemi are linkedwithGuangzhou to discussabout ”IndustrialDesign in China”.
    4. 4. Background for the Market OpportunityRegardless of fierce competition thereis currently a window of opportunity forFinnish design services providers inChina, Taiwan, Korea and Japan.• Manufacturers China, Taiwan andKorea are striving to producebranded products for global markets• Finnish design professionals havecompetences that are still scarce inAsian markets• Scandinavian design is highlyvalued in Asia27/05/2013 4© Finpro
    5. 5. Target of the session27/05/2013 5© FinproTo find out thebest ways forFinnishindustrialdesigners toenter theChinese market
    6. 6. Agenda27/05/2013 6© Finpro9.00Opening of the meeting, Kati Uusi-Rauva, Senior Consultant, Finpro Helsinki9.05General insight on Chinese market; Jari Seilonen, Head of Trade Center ,FinproGuanzhou9.10Experiences on design cooperation in China and future opportunities,Hannu Kähönen, Professor, Guangdon University/Creadesign Oy9.25Design as a strategic development tool in Asian marketsFang Hai, Director, Guangdon University9.4510:00A client point of view: Local client’s need for design professionalsSolid Channel LtdLocal Promotion for DesignMs. Trulia, Canton Fair Product Design and Trade Promotion Centre10.05 Discussion and group work10.35 Group presentations and wrap-up11.00 Closing of the event
    7. 7. Participants27/05/2013 7© FinproRovaniemiOuluKajaaniSeinäjokiKuopioJyväskyläJoensuuMikkeliTamperePoriLappeenrantaTurkuHelsinkiVaasaLahtiHelsinkiGuangzhouRovaniemi
    8. 8. 27/05/2013 8© FinproToday’s themeIndustrial Design in China
    9. 9. 27/05/2013 9© Finpro19:052 33. Action (50 min)2. Signals (65 min)1. Start (5 min)Insight on China andFinpro (5 min)Cooperation andExperiences (15 min)Design as StrategicDevelopment Tool(20 min)Client Point of View(15 min)Local Promotion forDesign (5 min)
    10. 10. 27/05/2013 10© FinproJari SeilonenHead of Trade CenterFinpro Guangzhou(5 min)Insight on China andFinpro
    11. 11. BOOST YOUR FUTURE:Industrial Design MarketOpportunity SessionGeneral insight on Chinese marketJari SeilonenFinpro Guangzhou & Hongkong8.5.2013
    12. 12. General insight on Chinese market• Majority focusing on lowvalue added manufacturing,cost control, productionefficiency• Increasing labor costs,competition from SEA– Up in value chain to keepcompetitive edge• In broader scale, China ismoving little by little fromimitation to innovation27/05/2013 12© Finpro”smiling curve”China is stillprimarily here
    13. 13. What does it mean – some general trends• China Government’s efforts from Made in China to Designed in China– Investments in design education• Companies target higher level of automatization, better productivity, etc.• Need to focus on new skills (own or buying outside)– Quality, R&D, branding, design• The consciousness for unique design is increasing in China as a way todifferentiate their products over competitors• Large chinese companies (e.g. Haier, Midea, Huawei, etc.) have alreadybeen working with western designers for years– Now also SME manufacturers are coming into the picture• Products not only global, more and more to chinese domestic market too– Designed for China• Generally speaking western designers are still seen more competitive interms of quality of industrial design– Local competition increasing, amount of graduates, skills improving27/05/2013 13© Finpro
    14. 14. Background for the Market OpportunityRegardless of fierce competition there iscurrently a window of opportunity forFinnish design services providers inChina, Taiwan, Korea and Japan.• Manufacturers China, Taiwan andKorea are striving to produce brandedproducts for global markets• Finnish design professionals havecompetences that are still scarce inAsian markets• Scandinavian design is highly valuedin Asia• Timing important27/05/2013 14© Finpro
    15. 15. 谢谢!27/05/2013 15© Finpro
    16. 16. 27/05/2013 16© FinproHannu KähönenProfessorGuangdong University(15 min)Cooperation andExperiences in China
    17. 17. CREADESIGN CO-OPERATION IN GUANGDONG SINCE 08/2011UPGRADING BY DESIGN
    18. 18. GUANGDONG FACTS104 million inhabitants * (1. inChina)GDP 838 billion USD* (1. inChina)Area: 177.9 km2 (Finland338km2)http://www.gd.gov.cn/2 million companies, 500 000 of themindustrialProportionofPop…ProportionofPop…ProportionofPop…Proportion % ofpopulation /Guangdong 201139.355.0 60.7 63.4 66.2 66.51995 2000 2005 2009 2010 2011Proportion % of UrbanPopulation / GuangdongUPGRADING BY DESIGN
    19. 19. FINLAND – CHINA DESIGN COOPERATIONUPGRADING BY DESIGNExportFinnish, services, products, anddesign thinkingEssential: To productize Finnishdesign know-how to beunderstandable and easy toimplement to local organisations.Idea: To create Chinese - Finnishinteraction betweenuniversities, companies andsupporting parties bycoordinating, coaching and exhibitingdesign and products.Starting point: Strong trust in Finnish design and itssolutions in official, corporate and academic levels forcreating and supporting sustainable growth andwellbeing.Results: Stronger design value andsustainability of products. Profitablelong term F-C cooperation and export.Finnish design as a general model forfurther industrial design development.
    20. 20. 27/05/2013 20© FinproDesign as StrategicDevelopment Tool inChinaFang HaiDirectorGuangdong University(20 min)
    21. 21. 27/05/2013 21© FinproClient Point of ViewMr. Weng (Amrage) ZeruiDesignerSolid Channel Ltd.(15 min)
    22. 22. CERAMICS
    23. 23. POLYRESIN
    24. 24. LIGHTING
    25. 25. FUNITURE
    26. 26. Exhibition booth design
    27. 27. 27/05/2013 39© FinproLocal Promotion forDesignMs. TruliaProject ManagerCanton Fair Product Design &Trade Promotion Centre(5 min)
    28. 28. 27/05/2013 40© Finpro
    29. 29. 27/05/2013 41© Finpro
    30. 30. 27/05/2013 42© Finpro
    31. 31. 27/05/2013 43© Finpro
    32. 32. 27/05/2013 44© Finpro
    33. 33. 27/05/2013 45© Finpro1 2 3Summary &Closing remarks10:5010:10Local DiscussionSharing outcomesCommentsQ&A2. Signals (65 min) 3. Action (50 min)1. Start (5 min)
    34. 34. 27/05/2013 46© FinproIndustrial Design in China3.Action (50 min)310:5010:10Local IdeationSharing outcomesCommentsQ&ASummary &Closing remarksLocal Discussion & Ideation (25 min)- Business opportunities?- Cooperation possibilities?Sharing outcomes from Finland2 x 4 minComments from Guangzhou5 min
    35. 35. 27/05/2013 47© FinproDiscussion & Ideation (20 min)- What caught your attention? What does this meanto your company / organisation?- What should be the next steps? Share your thoughts in your group.Local work Industrial Design in China
    36. 36. 27/05/2013 48© Finpro2Local workSummarize your work locally (5 min) 2-3 Business & cooperation opportunities 2-3 action points for next steps Prepare to give a short crystallization(4 mins)Industrial Design in China
    37. 37. 27/05/2013 49© FinproShare your action points(2 x 4 min)Local workIndustrial Design in China
    38. 38. Participants27/05/2013 50© FinproRovaniemiOuluKajaaniSeinäjokiKuopioJyväskyläJoensuuMikkeliTamperePoriLappeenrantaTurkuHelsinkiVaasaLahtiHelsinkiGuangzhouRovaniemi
    39. 39. 27/05/2013 51© FinproComments and answers fromGuangzhou(5 min)
    40. 40. 27/05/2013 52© FinproIndustrial Design in China3.Action (50 min)310:50Summary &Closing remarksSummary & Next Stepsby Kati Uusi-Rauva
    41. 41. Outcome of the session27/05/2013 53© FinproOffering andaction plan to bedefined&dicussedfurtherin order to helpFinnish industrialdesigners to enterthe Chinese market
    42. 42. 27/05/2013 54© FinproThank you!

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