Lived injp, tw, china, hk.. Visitedallcountries, diverse.. Fromjapan to developingcountries, every .. Hasownopportunities. What is common is dynamism, every country is growingrapidly.
Growth is there, bizopportunitiesthere, Howdoesthistranslate to the business opportunities and especially in servicesector, traditionallyallaremanufacturingoriented
Ifthere is oneclearsignalthat is strong in the whole asia, that is education
Huom: vuonna 2008 matkojen määrä laski, mutta (absoluuttinen) kulutus nousi silti. Ranskan osuus laskee tasaisesti = ihmiset haluavat jotain muuta. 2009 31,5 miljoonaa ulkomaanmatkaa, joista 26,7 Asia-Pasific alueella. Huom. HongKong ja Macao myös ulkomaanmatkoja.
Kiinalaiset käyttivät keskimäärin 490 euroa, eli enemmän kuin keskiarvo 330 euroa. Tosin lukuja on vaikea vertailla, sillä kiinalaiset yöpyvät verrattain pitkään.
Growing asia leading region to reshape global economy
Growing AsiaLeading region to reshape globaleconomyBe inspired – client event 26.4.2012Jari SeilonenHead of Trade CenterGuangzhou and Hongkong
MAIN DRIVERS FOR EDUCATION REFORMEconomic Political DemographicGPD Growth Harmonious society Working population still increasingGrowth of middle class – Equal opportunities Low percentage of highone child policy education graduatesRestructuring of economy Rural unemployment rateLifelong learning, Education resources will be more channelled todisadvantageous groups and rural areas, improve overall quality,systemic reform etc. Source: MoE4/29/2012
OPETTAJAKOULUTUS Challenge Policies / solutions Quality High level commitment - Ministry of Education will establish normal education department” to “teacher’s training and working department” = more financial resources for training subjective knowledge, teaching skills and concept, problem based learning Master degree for all high school teachers (Shanghai) Re-registration every 5 years Effective skill assessment system School management (principals) Equality Teacher training budget for rural areas rapidly increasing Accessibility to Lots of content available, a sharing tool needed, more IT- existing data based training MoE&SNU4/29/2012 FinNode Future of Learning
AMMATILLINEN KOULUTUS Challenge Policies / solutions Industry needs Integration of work and study, close cooperation with not met industries “Industrial associations and enterprises shall be encouraged to run vocational schools or entrust these schools to train their workers” World bank study on what industry needs there are Senior technician education, concentrate more on applied sciences Quality Better quality assessment system Demand high on More resources targeted those areas rural areas FinNode Future of Learning, Chen4/29/2012 Yin, Helen, Finpro Shanghai
ELINIKÄINEN OPPIMINEN Level K-12 Cultural, sports, english language Blue-collar Private schools, e.g. car repair, basic computer skills, etc. White-collar 10 years ago academic degree ensured job offer, now degree + other certificates (ICT skills, TOEFL, management etc.) Adult “Multiple mechanisms for continuous training beyond formal education system, the potential for continuous education (re-education bytraining for adults) is very big” (MoE) Develop non-degree further education, expanding diploma-granting further education, Cultivate a reading habit4/29/2012 FinNode Future of Learning
11th Five-Year Plan target and achievement until 2010 Index 2005 2010 E 2010 real CompletionEconomic GDP (Trillion RMB) 18.2 26.1 39.8 Over-achieved growth Per capita GDP (RMB) 14185 19270 29748 Over-achieved Service added value proportion (%) 40.3 43.3 43 UnmetEconomic R&D expenditure (% of GDP) 1.3 2 1.75 UnmetStructure Urbanization rate(%) 43 47 47.5 Over-achieved The countrys total population (10,000) 130756 136000 134100 Over-achieved Reduction rate of energy consumption per unit of GDP (%) 20 19.1 Unmet Reduction rate of water consumption per unit of industrial addedPopulatio value (%) 30 36.7 Over-achieved n Effective utilization rate of agricultural irrigation water 0.45 0.5 0.5 Achieved&Resourc The comprehensive utilization rate of industrial solid waste(%) 55.8 60 69 Over-achieved e The total amount of cultivated land(10 billion hectares) 1.22 1.2 1.212 Over-achieved&Environ ment Emission reduction rate sulfur dioxide of selected pollutants (%) chemical oxygen 10 14.29 Over-achieved demand 10 12.45 Over-achieved Forest coverage rate (%) 18.2 20 20.36 Over-achieved National average education (year) 8.5 9 9 Achieved The number of urban basic endowment insurance coverage(10 billion people) 1.74 2.23 2.57 Over-achieved Public The new rural cooperative medical insurance coverage rate (%) 23.5 >80 96.3 Over-achieved service Rural new employment in 5 years (10,000 people) 4500 5771 Over-achieved&Peoples life Transfer of agricultural labor force in 5 years (10,000 people) 4500 4500 Achieved Registered urban unemployment rate(%) 4.2 5 4.1 Over-achieved Disposable income of urban residents per capita (RMB) 10493 13390 19109 Over-achieved Disposable income of rural residents per capita (RMB) 3255 4150 5919 Over-achieved 9 Source: China Statistic Year Book; Analyst report; Roland Berger
China’s Outbound Tourism International Tourism• In the 1980’s China started lifting Expenditure of Residents brarriers for outbound travel to Hong and International Departures Kong, Macao and Thailand for the 85 purpose of visiting relatives• Self-paid international tourism was not allowed until 1990 75• Today Europe is the second biggest destination for international 65 travel, behind Asia-Pasific• Europe receives four times more 55 visitors than the rest of the regions like Americas, Middle-East and Africa combined 45• Today France is the most popular destination for Chinese visitors in 35 Europe, although numbers are in steady decline > interest to new• Chinese visits to Europe´: 25 2007 2008 2009 2010 2011 2012f 2013f 2014f 2015f – 4,3 million in 2010 – annual rise of 10% expected Departures (million) Expenditure (billion USD) – 2011: 42 million / 55 billion USD Source: BMI China tourism report Q3/2011
Chinese Tourism in Finland• In 2010 Finland received 73 000 Chinese visitors, who spent 36 million euros (490 per person) .• 42 percent was travelling for business and 43 percent as tourists.• The average stay was six days and every third trip was a package deal. At least 15 nights 12% No overnight Time spent in Finland by Chinese stay 24% travellers 4-14 nights 19% Most Chinese travellers stay in Finland for 1-3 nights while 24 are on a day-trip. 1-3 nights 45% Source: MEK travel statistics and studies 2010
There are opportunities!• Winter travel is a good product to Chinese• June-August escapes from hot big cities• Chinese holidays longer – Chinese New Year mid Jan-Feb, July-August, National Day holiday in early October• Good Finland know how already among selected travel agengies in Beijing, Shanghai, – This network could be further utilised and enlarged• Chinese travellers needs are changing – More travel experience, well educated – From many countries to e.g. C-Trip: ”10days = 2 countries”• Strong trend: – Chinese individual travelling is growing to the side of traditional group tours