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55+ matkailijat on kasvava ja heterogeeninen joukko, jonka erilaisia tarpeita tunnistamalla matkailualan yritys voi iskeä kultasuoneen. Senioreista on turha puhua, kun kyseessä ovat terveet, aktiiviset ja varakkaat matkailijat, jotka ovat valmiita panostamaan palveluihin ja kokemuksiin.
Missä markkinat?
Teollistuneet valtiot, joissa kasvava baby boomers -ikäluokka.
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