FINPRO - BE INSP!REDIdean Growth StoryNiko Frilander, Co-FounderApril 2012www.idean.com
Idean EnterprisesWe Create User Experiences!By Combining:• a deep understanding of users and• Interface, IxD & concept design with• a disciplined working processIdean offers a unique portfolio ofservices to help its clients to createbetter and more successful services &products.
Idean Design PhilopsophyNext Big Things cause Disruption • Walkman, Google, Wii, iPhoneDisruptiveness is fueled by Desire • DESIRABILITY + EXPERIENCES = FEELINGS WE BRING LOVE TO TECHNLOGY!Creating durable desire requiresDiscipline • Systematic process, effective work • Results guaranteed
Idean by Numbers AND Consumer market of 40+ countries explored
IDA - Idean Design Approach Research Concepting Visual design Coding CREATING USER EXPERIENCES WITH & FOR REAL USERS
Idean Enterprises – GROWTH STORYWe are proud of Finnish DesignTraditions! There are great Architects,Industrial Designers and Artists, whohave given faces to Finnish Designfor decades & centuries, all over theWorld.We utilize this Heritage and transformit into digital form – to User Interfacesand User Experiences
Idean Enterprises – GROWTH STORYYou can, YES, YOU CAN! challengeglobal competition by offering YourOwn Strenghts to Your customers –what are those and do the Customerreally FEEL them? Can You createEXPERIENCES instead of competingwith price, technology etc.?World is getting smaller, butpossibilities are getting bigger –WHERE DO YOU STAND?Internet, Social Networks, eShopping,References – how can YouDIFFERENTIATE ?
World is getting smaller!Possibilities gets bigger–where do You stand?
We aimed for Global Reach: Center of The World’s Cool Biggest Consumer Market Home of Engine Room Mobility of Digital Innovations Our partner network Paris, France APAC EMEA Madrid and Barcelona, Spain Tokyo, Japan AmericasIdean offices Stockholm, Sweden Milan and Rome, Italy Shanghai, China New York, USAHelsinki,Tampere Oslo, Norway London, UK Singapore Dallas, USAJKL, Finland Copenhagen, Denmark Manchester, UK Sydney, Australia San Francisco, USAPalo Alto, USA St. Petersburg, Russia Johannesburg, South Africa Bangalore, India 5 in South America Hanover, Germany Seoul, South Korea