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China_cruise ship building 2015

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Maritime Business Day seminar_November 17th, Rauma/Finland

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China_cruise ship building 2015

  1. 1. Cruise Ship Building in China Liwei Tan, Senior Adviser Finpro Shanghai Mobile: +86 13916970205 E-mail: tan.liwei@finpro.fi
  2. 2. Content • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities © Finpro Shanghai 11/17/20152
  3. 3. © Finpro Shanghai 11/17/20153  Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  4. 4. Value Chain of Cruise Industry in China © Finpro Shanghai 11/17/20154 Development Construction Operation Carnival, Royal Carbbean, Genting, Ctrip, Bohai Ferry, HNA, MSC, NCL Cruise Companies NDRC, MOT, MPS, MIIT, China Customs, AQSIQ, CNTA Regulators (Government level) CCTA, CCYIA, CANSI, CLIA Associations Funds (ICI) Investors EXIMBC, CMBC, CMB, CDB etc. Financers Deltamarin, Fincantieri Cruise Liner Conceptual Developers (Consulting) SWS, GSI New-building Wärtsilä Mechanical & Electrical System MSI Automation and IT Textile fabrics, Carpets, Furniture Interior Outfitting Materials Fincantieri Project Management Cruise Companies Operators Shanghai, Tianjin, Xiamen, Sanya etc. Ports Services Ctrip, Spring Tour, Satrip, SCITS Travel Agencies SMU, DLMU, Coscoqmu HR (hospitality staff & crew) HRDD, COSCO Zhoushan, Xinya Refurbishment &Maintenance MARIC, SDARI LR, DNV-GL, CCS R&D, Classification Society Marintec, CCS, Shiptec, INMEX Conferences & Exhibitions Deltamarin, MARIC Architectural Design Medusa, Zhaoxiang Engineering, Workers
  5. 5. © Finpro Shanghai 11/17/20155 • Value Chain of Cruise Industry in China  Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  6. 6. Market Size and Prospect – China Outbound Tourists © Finpro Shanghai 11/17/20156 • China became the biggest source of the international travel market • In 2014, only 700K of 110 million tourists traveled abroad by cruise
  7. 7. Market Size and Prospect – Chinese Tourists by Cruise 57 103 222 189 412 1025 1479 2000 28 40 79 110 169 335 366 500 0 500 1000 1500 2000 2500 2008 2009 2010 2011 2012 2013 2014 2015 (E) 0 100 200 300 400 500 600 Tourists from Mainland China Homeport Voyage-times Expon. (Tourists from Mainland China) © Finpro Shanghai 11/17/20157 Source: CCYIA & Cruise Green Paper Voyage-time Average annual growth ratio 75%
  8. 8. China Cruise Market vs Western Market © Finpro Shanghai 11/17/20158 China US&EU Small Family Age: 45-70 Big Family: 3 generations Age: 30-50 Chinese prefer Short SailingsA kind of social activity for Chinese
  9. 9. © Finpro Shanghai 11/17/20159 • Value Chain of Cruise Industry in China • Market Size and Prospect  Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  10. 10. Cruise Terminals in Mainland China © Finpro Shanghai 11/17/201510 sh Shanghai (Homeport) Tianjin (Homeport) Xiamen (Homeport) Sanya (Homeport) Qingdao Zhoushan In operation Under construction or to be built soon Dalian Yantai Haikou Beihai Shenzhen Guangzhou
  11. 11. Cruise Companies in China (I) © Finpro Shanghai 11/17/201511 Cruise Companies Ship Name Tonnage (Tons) Cabins (unit) Low Beds (Pcs) From China Homeport Royal Caribbean Mariner of the Sea 138.000 1.557 3.114 2009 Voyager of the Sea 138.000 1.577 3.144 2012 Legend of the Sea 70.000 900 2.074 2012 Quantum of the Sea 168.000 2.101 4.180 2015 Ovation of the Sea 168.000 2.101 4.180 2016 Carnival (Costa) Fortuna (Replace Classica) 103.000 (52.926) 1.358 (654) 3.470 (1.680) 2016 (2009) Victoria 75.166 964 964 2012 Atlantic 103.000 1.358 3.470 2013 Serena 114.000 1.500 3.780 2015 Carnival (Princess Cruise) Sapphire Princess 111.600 2.101 2.676 2014 Golden Princess 109.000 N/A 2.600 2016 Majestic Princess 143.000 N/A 3.560 2017
  12. 12. Cruise Lines in China (II) © Finpro Shanghai 11/17/201512 Cruise Lines Ship Name Tonnage (Tons) Cabins (unit) Low Beds (Pcs) From China Homeport Carnival (AIDA) New-build ship N/A N/A N/A 2017 Carnival (Carnival) New-build ship N/A N/A N/A 2017 MSC Cruise MSC Lirica 65.875 988 2.679 2016 Norwegian Cruise Line Norwegian Bliss 163.000 N/A 4.200 2017 Genting Hong Kong (Star Cruise) Superstar Virgo 65.338 935 1.870 2015 Superstar Libra 43.385 709 1.418 2015 SkySea Cruise Line SkySea Golden Era (former Mein Schiff 1) 71.545 907 1.814 2015 N/A (former Mein Schiff 2) 77.713 943 1.886 N/A Bohai Cruise Chinese Tai Shan (former Costa Voyager) 24.427 416 927 2014 HNA Cruise (will stop operating on Nov. 2015) Henna (former Pacific Sun) 47.262 654 1.308 2013
  13. 13. © Finpro Shanghai 11/17/201513 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China  Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  14. 14. Policies (I)  June 2008, “Guidance of the Promotion for China Cruise Industry Development” issued by NDRC (National Development and Reform Commission) – In long-term, build up domestic cruise ship design and construction capability though technology transfer, cooperation and innovation gradually.  2013 & 2014, the State Council issued two documents regarding to tourism industry development to support localization of cruise and yachts manufacturing. – “Opinions of the State Council on Accelerating the Development of Tourism Industry” – “Opinions on Promoting the Reform and Development of Tourism Industry”  March 2014, Ministry of Transportation published the “Guidance of Promotion for China Cruise Transportation Development”. – Cruise lines, cruise ship maintenance, design and construction should be developed energetically. – Relaxing and adjusting the age limitation for import second-hand cruise ships. (Current age limitation for second-hand ferries, Ro-Pax and passenger ships purchase and charter is 10 years). © Finpro Shanghai 11/17/201514
  15. 15. Policies (II)  May 2015, “Made in China 2025” was published by the State Council – Make breakthroughs in cruise ship manufacturing in a 10-year.  April 2015, “National Coastal Cruise Port Layout Plan” made by the Ministry of Transportation – Build 12 ports as departure ports: Dalian, Tianjin, Qingdao, Yantai, Shanghai, Ningbo - Zhoushan, Xiamen, Shenzhen, Guangzhou, Sanya, Haikou and Beihai. – Establish 2-3 cruise homeports by 2030.  Sep. 2015, 6 Ministries and commissions: MIIT, NDRC, MOT, AQSIQ, CNTA, CAAC jointly issued the "Opinions on Promoting Tourism Equipment Manufacturing" – Accelerating cruise ship design and construction listed as the first one of five key tasks. – Taking cruise and yachts manufacturing into top-level design and industrial development planning. – Using diversified funds to support related science and technology innovation. – Providing financial and taxation policies for key spare parts localization. © Finpro Shanghai 11/17/201515
  16. 16. © Finpro Shanghai 11/17/201516 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies  First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  17. 17. First Cruise Ship to be Built in China • Owner: the HK based joint venture (60% owned by CSSC and CIC; 40% owned by Carnival) • Operator: the HK based joint venture (Mainly reply on Carnival) • Builder: Shanghai Waigaoqiao Shipbuilding (SWS), a subsidiary of CSSC • Construction period: 2016-2020 (the first ship) • Designer: o Fincantieri – conceptual design & basic design o MARIC (708) – conceptual design(?), basic design & detailed design o SDARI (604)– basic design(?), detailed design o SWS Engineering – production design • Classification Society: Lloyd’s Register of Shipping • A CSSC executive said that the yard will cooperate with foreign companies on the five ships. © Finpro Shanghai 11/17/201517 Tonnage: > 130,000 tons Length: > 300 meters Capacity: ~ 5,000 people Hanging flag of convenience A series of 5 cruise ships
  18. 18. Shanghai Waigaoqiao Shipbuilding (SWS) • Founded in 1999, wholly owned subsidiary of CSSC • 5 million square meters area, 4K meters coastline • 4 four outfitting piers, 3 docks, 8 over 600-ton gantry cranes • 7 million DWT annual production capacity • China's first shipyard (top 1 on volume and profits) © Finpro Shanghai 11/17/201518 No. of vessels / 10,000 DWT • Main product types: Bulk Carriers (61,5%), Oil Tankers (9,9%), Container Ships (10,4%), VLCC (14,6%), VLGC (2%), Drilling Rigs (0,8%) and FPSO (0,8%) etc. • Produced the most advanced deep-water drilling platform "Offshore Oil 981", the largest container ship of 18000TEU and leading 83K VLGC ship.
  19. 19. Delivery time: 2020 Capacity for 2 large cruise ships The first China made cruise ship will be delivered before end of 2020 Capital Facilities People © Finpro Shanghai 11/17/201519 • project management team; • suppliers and engineering subcontractors • production facilities; • workshops o thin sheet cutting and welding o block assembly o interior outfitting; • storage center • outfitting pier • multi-channels financing • governmental subsidies • financial organizations (EXIMBC) • social capital funds
  20. 20. Procurement Procedures of SWS © Finpro Shanghai 11/17/201520 I • Supplier brands should be listed on the preferred supplier list of the owner, shipbuilder, designer and engineering company II • Probably, SWS will use most of Fincantieri’s suppliers • SWS wants to develop its own supplier chain during the construction process III • SWS has project team for the supplier/brand/material selection. • The team members come form different departments such as procurement, technical, finance and legal. IV • A Vice General Manager of SWS is responsible for cruise ship project, final approval will be made on the top management level.  SWS - normal mechanical and electrical products, steel, pipes and cables etc.  Designer – particular equipment and products, interior outfitting  Engineering company – outfitting materials
  21. 21. © Finpro Shanghai 11/17/201521 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China  Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  22. 22. Potential Shipyards for Cruise Ship Construction © Finpro Shanghai 11/17/201522 Guangzhou Shipyard International Company Limited(GSI) www.chinagsi.com • Founded in 1954, restructured to GSI in 1993 • Listed both on Hong Kong and Shanghai stock market since 1993, CSSC holds 35,71% shares • Three factories: Liwan and Nansha District of Guangzhou, Zhongshan City • Acquired Longxue Shipbuilding to own 2 large docks (500K tons), 4 piers and 4 of 600-ton gantry cranes • Main products: tanker, cargo ship and multi-purposed ship, RO/RO vessel, RO/Pax, semi-submersible heavy lift vessel and handy-size ships • Designed annual production capacity will be 7,5 million DWT
  23. 23. Potential Shipyards for Cruise Ship Refurbishment (I) © Finpro Shanghai 11/17/201523 Huarun Dadong Dockyard Co., Ltd. www.hrdd.com.cn • Establish in 1994 • Join-venture invested by China Resources, Hudong-Zhonghua Shipbuilding, Shanghai Yatong and Shanghai Datong NGS • more than 1 million m2 area and 2,300m coastline • 5 docks (50K- 200K tons), 8 piers • 2015, 18 months maintenance for the “Costa Atlantica” including dry-docking, coating and interior outfitting. Tonnage Height Length Breadth Cabin Low Beds 85,619 T 15 floors 292,5 M 32,2 M 1057 2680
  24. 24. Potential Shipyards for Cruise Ship Refurbishment (II) © Finpro Shanghai 11/17/201524 COSCO (Zhoushan) Shipyard Co., Ltd. www.cosco-shipyard.com • Start operation in 2004 • A subsidiary company of COSCO • 2 million m2 area and 4,060m coastline • 3 docks (80K – 300K Tons), 7 piers (70K-300K tons) • Focusing on ship repairing and conversion • October 2015, gain a contract for the refurbishment of the cruise ship “Queen Elizabeth 2” into a luxury five-star floating hotel Tonnage Height Length Breadth Cabin Low Beds N/A 54M 294 M N/A 850 1791
  25. 25. Potential Shipyards for Cruise Ship Refurbishment (III) © Finpro Shanghai 11/17/201525 Zhoushan Xinya Shipyard Co., Ltd. www.xinyashipyard.com • Start operation in 2002 • Private company • 229K m2 area and more than 1,500m coastline • 2 docks (200K & 80K tons), 3 piers (200K, 150K & 80K tons ) • 2011, 2 months maintenance for the “Ocean Dream“, owned by Hong Kong Runfeng Cruise Company – Route: between Hainan Island and Vietnam (3-4 days) Tonnage Height Length Breadth Cabin Low Beds 20,000 T 9 floors 163 M 22,8 M 628 780
  26. 26. © Finpro Shanghai 11/17/201526 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment  Business opportunities for Finnish Offering • Market Entry Method • Cooperation Possibilities
  27. 27. Business Opportunities for Finnish Offering © Finpro Shanghai 11/17/201527 ProjectManagement ShipyardFacilities CruisesShip&Boats Consulting conceptual design Production Preparation project planning and management Design basic design Supply Chain Management > 1.000 supplies Strict QHSE Control Special Production Technology Technology, Know-how & Experiences Interior Outfitting Public spaces & outdoor decks Special Machinery Concepts Automation & IT Integrated Fancy Design Demand Total Solution HVAC, catering, waste handling Supply FinnishMarineClusters
  28. 28. © Finpro Shanghai 11/17/201528 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering  Market Entry Method • Cooperation Possibilities
  29. 29. Market Entry Method (I) © Finpro Shanghai 11/17/201529 Sale Channel Development: Agent, Distributor, Dealer Representative in China: Soft-landing Platform - Finchi Legal Entity: Consulting, Trading or Manufacturing Company For New Comers: partner search; brand building; technical support; IPR issue
  30. 30. Market Entry Method (II) • For Finnish Companies already represented in China, become an alliance – Strengthening the image of Finnish Group and Finnish Technology – Being able to provide a total solution larger and wider – Multi-Win – Stronger bargaining power © Finpro Shanghai 11/17/201530 Finnish Group (National Brand) HVAC System Catering Garbage Handling Sewage System Modular CabinsSpecialized Machinery Automati on & IT Life Saving System Interior Outfitting Architectu ral Design
  31. 31. © Finpro Shanghai 11/17/201531 • Value Chain of Cruise Industry in China • Market Size and Prospect • Cruise Companies in China • Policies • First Cruise Ship to be Built in China • Potential Shipyards for Cruise Ship Construction and Refurbishment • Business opportunities for Finnish Offering • Market Entry Method  Cooperation Possibilities
  32. 32. Cooperation Possibilities - Trading Company China Shipbuilding Trading Co., Ltd. (CSTC) Add: 8-12th Floor, Bldg.1, No.9 Shouti South Road, Haidian District, Beijing, China www.cstc.com.cn • Establish in 1982, a subsidiary company of CSSC • Main business including – Export for civil/merchant ships, defense and offshore products – Import technology, equipment and materials for merchant ship, offshore engineering and special ship – Components and accessories purchasing for main engine maker – Factory facilities and equipment procurement • A partner with Chinese major shipyards • CSSC wants to centralized purchase through CSTC’s global purchase platform © Finpro Shanghai 11/17/201532
  33. 33. Cooperation Possibilities – Interior Engineering Company Shanghai Bestway Medusa Yacht Decoration Co., Ltd. Add: No. 365, Haikun Road, Fengxian District Shanghai www.medusash.com • Founded in Oct 2001, a subsidiary company of Bestway (www.bestwaysh.com) • Owns 130 employees and covering an area of 12,000 square meters • Certificates: ISO9001 ISO14001 OHSAS 18001 • Except neoclassical style furniture design and manufacture, Medusa also make land decoration and interior decoration of yachts and luxury passenger ships. © Finpro Shanghai 11/17/201533
  34. 34. Thanks! / Kittos! All rights reserved, for more info, please contact Ms. Liwei Tan

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