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ANNINA VERKKOMÄKI 10/09/2015
CONSUMER AT
THE CENTERCONSUMER AND ADJACENT
INDUSTRIES INFLUENCE TO
MEDICAL WEARABLES.
TO WHOM
WE DESIGN TO.
THE BIGGEST CONSUMER
GENERATION IN THE WORLD?
CONSUMER GENERATIONS:
MILLENIALS.
BORN: 1980 AND 2000.
GENERATION Z.
BORN: MID OR LATE 1990S / MID 2000S TO THE PRESENT DA...
MILLENIALS.
BORN BETWEEN 1980 AND 2000 / 71 MILLION.
SPENDING POWER $170 BILLION (£102 BILLION) PER YEAR.
EARLY ADOPTERS O...
MILLENIALS IN CHINA.
CHINESE YOUNG GENERATION
AESTHETIC PREFERENCE SHIFT.
YOUNGER GENERATION HAVE FUNDAMENTALLY LESS
MATERIALISTIC VALUES.
01 KAIKADO
AUTHENTIC STORIES
AND MATERIALS HIGH
QUALITY IS EXTREMELY
IMPORTANT.
OF CHINESE SHOPPERS ARE
LIKELY TO CONSIDER
WHETHER A PRODUCT IS FAIR
TRADE, ENVIRONMENTALLY
FRIENDLY OR DONATES A
PORTION ...
COMPARED TO USA FIGURES:
32% LIKELY TO BUY A FITNESS MONITOR
27% LIKELY TO BUY A SMARTWATCH
IN THE NEXT FIVE YEARS.
ACCENT...
CHINESE BRANDS
Xiaomi Mi Band
Hypoallergic, activity and sleep
tracking, alerts
Ticwatch
Chinese language voice recognitio...
WHAT DO THEY
ASPIRE TO.
RELEVANCE
MATURITY MASS MARKET.ADOPTED BY
LEADING EDGE
CONSUMERS.
AWARENESS.
DISSEMINATIONEXPOSUREDEBATERISE
EXPOSUREDEPAT...
01 APPLE IPOD
02 VOLSWAGEN
03 NOKIA E-71, FIRST WHITE SMARTPHONE
04 SONY CYBERSHOT
05 APPLE IPHONE
06 WATCH BENCHMARKING 2...
01 MINIMALLY MINIMAL BLOGSPOT
MILLENNIALS SEE THE RICHNESS IN THE STORY-
TELLING, OF HAVING AN EXPERIENCE, RATHER
THAN BUY...
AS TECHNOLOGY
INFILTRATES EVERY
ASPECT OF OUR LIVES
PEOPLE ARE LOOKING
FOR PRODUCTS AND
INTERFACES THAT FEEL
LESS ROBOTIC ...
01 MIHEALTH BLOOD QLUCOSE DEVICE
CHANGING
CONVENTIONS
IS THE KEYWORD
WHEN IT COMES
TO THE OUTLOOK
OF THE MEDICAL
DEVICES.
...
01 PERSONALIZED APPLE MACBOOK
LOOK AHEAD FOR
MORE PERSONALIZED
CONSUMER-LED
FUTURE.
SMART
PHONES:
PROJECT ARA.
DESIGNED EXCLUSIVELY
FOR 6 BILLION PEOPLE.
01 GOOGLE ARA / PHONEBLOCKS DAVE HAKKENS
01 APPLE IWATCH STAINLESS STEEL VARIANT
THE ONLY WAY TO GET ONE
COMPANY´S PRODUCT ONTO
DIFFERENT PEOPLE´S WRIST IS
TO OFFE...
LONGER NOSE PADS.
REDUCED FRAME CURVATURE.
NARROWED NOSE BRIDGE.
EYEWARE:
ASIAN FIT.
01 COVRY SUNWEAR
CURVY ELEVATED FIT
S...
01 TESLA MODEL S
AUTOMOTIVES:
MACHINE LEARNING.
EXCEED EXPECTATIONS WITH
PRE-EMPTIVE SERVICES.
HOW.
MEDICAL WEARABLES HAVE EVEN
MORE NEED TO BE STYLISH THAN
SMARTWATCHES; OTHERWISE,
CONSUMERS SIMPLY WOULD NOT
WEAR IT. MATT...
01 CUE LETS USERS PERFORM MEDICAL DIAGNOSTICS AT HOME
RISHI MACHANDA,
HEALTH BEGINS
WE NEED TO IMPROVE
HEALTH WHERE IT
BEG...
TOM X LEE, MD
FOUNDER & CEO
ONE MEDICAL GROUP
HEALTHCARE IS WAY
BEHIND OTHER
INDUSTRIES WHEN IT
COMES TO BEING
CONSUMER-OR...
TWO BACKGROUNDS
BETTER THAN ONE.MASTERING THE CO-OPERATIVE NETWORK
IS THE FUTURE.
01 STUDIO GLITHERO
GENERALLY WHEN WE THINK OF
HEALTH, WE THINK OF
MEDICAL PROFESSIONALS
BECAUSE THAT’S TYPICALLY
HOW PEOPLE ARE TREATED.
BUT ...
SMART MATERIALS ARE HELPING PRODUCTS TO LAST THE ENTIRE LIFECYCLE.
TYPICAL EXAMPLES ARE FUNCTIONAL COATINGS FOR SELF-CLEAN...
THE LIFE
SAVING
DOT.
MOST WOMEN IN INDIAN VILLAGES CANNOT AFFORD
IODINE THAT PREVENTS COMPLICATIONS AT BIRTH AND
OTHER HEA...
USING PAPER FUSED WITH SOAP,
PEOPLE CAN PROTECT THEMSELVES
FROM THE GERMS IN THE SRI LANKA’S
BUSIEST PUBLIC TRANSPORTATION...
01 UNIVERSITY OF TOKYO FUNCTIONAL INK MADE OF SILVER FLAKES, ORGANIC SOLVENT,
FLUORINE RUBBER AND FLUORINE SURFACTANT
A NE...
HOW:
1 USER CENTRIC
2 QUALITY MATERIALS
3 MAKE IT DESIRABLE
THANK YOU.
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Consumer and adjacent industries influence to medical wearables

  1. 1. ANNINA VERKKOMÄKI 10/09/2015 CONSUMER AT THE CENTERCONSUMER AND ADJACENT INDUSTRIES INFLUENCE TO MEDICAL WEARABLES.
  2. 2. TO WHOM WE DESIGN TO.
  3. 3. THE BIGGEST CONSUMER GENERATION IN THE WORLD?
  4. 4. CONSUMER GENERATIONS: MILLENIALS. BORN: 1980 AND 2000. GENERATION Z. BORN: MID OR LATE 1990S / MID 2000S TO THE PRESENT DAY. BABYBOOMERS. BORN: 1946-1954 GENERATION JONES. BORN: 1955-1965 GENERATION X. BORN: 1966-1976
  5. 5. MILLENIALS. BORN BETWEEN 1980 AND 2000 / 71 MILLION. SPENDING POWER $170 BILLION (£102 BILLION) PER YEAR. EARLY ADOPTERS OF A NEW TECHNOLOGY. LEAD THE CONSUMER PACK, INFLUENCING PARENTS, FRIENDS AND CHILDREN WHEN IT COMES TO WHAT DEVICE TO BUY.
  6. 6. MILLENIALS IN CHINA.
  7. 7. CHINESE YOUNG GENERATION AESTHETIC PREFERENCE SHIFT. YOUNGER GENERATION HAVE FUNDAMENTALLY LESS MATERIALISTIC VALUES.
  8. 8. 01 KAIKADO AUTHENTIC STORIES AND MATERIALS HIGH QUALITY IS EXTREMELY IMPORTANT.
  9. 9. OF CHINESE SHOPPERS ARE LIKELY TO CONSIDER WHETHER A PRODUCT IS FAIR TRADE, ENVIRONMENTALLY FRIENDLY OR DONATES A PORTION OF PROCEEDS TO CHARITY WHEN BUYING. MASTERCARD, APRIL 2015 74% 01 MUJI RECYCLING
  10. 10. COMPARED TO USA FIGURES: 32% LIKELY TO BUY A FITNESS MONITOR 27% LIKELY TO BUY A SMARTWATCH IN THE NEXT FIVE YEARS. ACCENTURE 2015 DIGITAL CONSUMER SURVEY 67% 73% LIKELY TO BUY A FITNESS MONITOR. LIKELY TO BUY A SMARTWATCH.
  11. 11. CHINESE BRANDS Xiaomi Mi Band Hypoallergic, activity and sleep tracking, alerts Ticwatch Chinese language voice recognition Lenovo Vibe Band Fitness band UWatch U10 Sleep and activity tracking, compass, phone calls ZGPax s29 Mobile phone features iMacwear M7 Watch phone WeLoop Tommy Activity tracking, vibrating alerts Inwatch pi Activity and sleep tracking, alerts No.1 Sun S2 Sports monitoring, alerts, music 100€ 40€
  12. 12. WHAT DO THEY ASPIRE TO.
  13. 13. RELEVANCE MATURITY MASS MARKET.ADOPTED BY LEADING EDGE CONSUMERS. AWARENESS. DISSEMINATIONEXPOSUREDEBATERISE EXPOSUREDEPATERISE CONSUMER ADOPTION.
  14. 14. 01 APPLE IPOD 02 VOLSWAGEN 03 NOKIA E-71, FIRST WHITE SMARTPHONE 04 SONY CYBERSHOT 05 APPLE IPHONE 06 WATCH BENCHMARKING 2012 07 SMART PHONE BENCHMARKING 2014 08 WHITE CARS BEST SELLERS IN 2014 ‘03 ‘05 ‘07 ‘08 ‘09 ‘11 ‘12 ‘14 ‘15
  15. 15. 01 MINIMALLY MINIMAL BLOGSPOT MILLENNIALS SEE THE RICHNESS IN THE STORY- TELLING, OF HAVING AN EXPERIENCE, RATHER THAN BUYING AN EXPENSIVE ITEM. THEY DEMAND TO KNOW THE ORIGIN OF THE PRODUCTS AND THE HUMAN TOUCH THAT GOES INTO MAKING IT. THE SENSE OF WORTH COMES FROM A DEEP UNDERSTANDING OF THE LONG JOURNEY AND DESIGN PROCESS THAT LED TO THE PRODUCT’S FINAL STATE. TRANSPARENT SUPPLY CHAINS AND ETHICAL SOURCING ARE KEY CONCERNS FOR MILLENNIALS IN EUROPE, US AND CHINA. THEY WANT VALUE WITH VALUES.
  16. 16. AS TECHNOLOGY INFILTRATES EVERY ASPECT OF OUR LIVES PEOPLE ARE LOOKING FOR PRODUCTS AND INTERFACES THAT FEEL LESS ROBOTIC AND MORE HUMAN. 01 POLAROID SNAP 02 NEW MOTO 360 03 AETHER CONE SPEAKER 04 NEST THERMOMETER 05 B&0 NORDIC SKY 06 LUMIA 935 07 SONY 08 NEST SPEAKER 09 AETHER 10 APPLE WATCH 11 VIFA HELSINKI SPEAKER
  17. 17. 01 MIHEALTH BLOOD QLUCOSE DEVICE CHANGING CONVENTIONS IS THE KEYWORD WHEN IT COMES TO THE OUTLOOK OF THE MEDICAL DEVICES. 02 LUNAR THERMOMETER 03 AUM CARDIOVASCULAR, ELECTRONIC STETHOSCOPE 04 ASTHMA WELLNESS KIT 05 BLOOD PRESSURE MONITORING DEVICE 06 PILLPACK FULL SERVICE PHARMACY
  18. 18. 01 PERSONALIZED APPLE MACBOOK LOOK AHEAD FOR MORE PERSONALIZED CONSUMER-LED FUTURE.
  19. 19. SMART PHONES: PROJECT ARA. DESIGNED EXCLUSIVELY FOR 6 BILLION PEOPLE. 01 GOOGLE ARA / PHONEBLOCKS DAVE HAKKENS
  20. 20. 01 APPLE IWATCH STAINLESS STEEL VARIANT THE ONLY WAY TO GET ONE COMPANY´S PRODUCT ONTO DIFFERENT PEOPLE´S WRIST IS TO OFFER OPTIONS - SIZE, MATERIALS, BANDS FOR A WIDE RANGE OF TASTES AND BUDGETS. SMART WATCHES: PERSONALIZATION
  21. 21. LONGER NOSE PADS. REDUCED FRAME CURVATURE. NARROWED NOSE BRIDGE. EYEWARE: ASIAN FIT. 01 COVRY SUNWEAR CURVY ELEVATED FIT STANDARD FIT
  22. 22. 01 TESLA MODEL S AUTOMOTIVES: MACHINE LEARNING. EXCEED EXPECTATIONS WITH PRE-EMPTIVE SERVICES.
  23. 23. HOW.
  24. 24. MEDICAL WEARABLES HAVE EVEN MORE NEED TO BE STYLISH THAN SMARTWATCHES; OTHERWISE, CONSUMERS SIMPLY WOULD NOT WEAR IT. MATTEO LAI, CEO EMPATICA ‘‘ 01 EMPATICA WEARABLE FOR ACTIVITY, STRESS AND SEIZURE TRACKING
  25. 25. 01 CUE LETS USERS PERFORM MEDICAL DIAGNOSTICS AT HOME RISHI MACHANDA, HEALTH BEGINS WE NEED TO IMPROVE HEALTH WHERE IT BEGINS - NOT IN A DOCTORS OFFICE - BUT WHERE WE LIVE, WORK, EAT, SLEEP, LEARN AND PLAY. ‘‘
  26. 26. TOM X LEE, MD FOUNDER & CEO ONE MEDICAL GROUP HEALTHCARE IS WAY BEHIND OTHER INDUSTRIES WHEN IT COMES TO BEING CONSUMER-ORIENTED. 01 AWAIR INDOOR AIR MONITOR CONNECTS WITH SMART DEVICES, AUTOMATICALLY INTEGRATING WITH PRODUCTS INCLUDING PHILIPS HUE LIGHTBULBS AND THE MISFIT SHINE. PLANS TO INTEGRATE WITH NEST AND IFTTT IN THE NEAR FUTURE. ‘‘
  27. 27. TWO BACKGROUNDS BETTER THAN ONE.MASTERING THE CO-OPERATIVE NETWORK IS THE FUTURE. 01 STUDIO GLITHERO
  28. 28. GENERALLY WHEN WE THINK OF HEALTH, WE THINK OF MEDICAL PROFESSIONALS BECAUSE THAT’S TYPICALLY HOW PEOPLE ARE TREATED. BUT IN ORDER TO PREVENT ILLNESSES, THEN YOU HAVE TO GET AHEAD OF THE CURVE, WHICH COULD LOOK LIKE A TOTALLY DIFFERENT SKILL SET THAN A DOCTOR. BARBARA BUSH GLOBAL HEALTH CORPS ‘‘
  29. 29. SMART MATERIALS ARE HELPING PRODUCTS TO LAST THE ENTIRE LIFECYCLE. TYPICAL EXAMPLES ARE FUNCTIONAL COATINGS FOR SELF-CLEANING, ANTI-STATIC, ANTI-REFLECTIVE, HYDROPHOBIC AND ANTI-BACTERIAL. BY THESE MATERIAL INNOVATIONS, CONSUMERS ARE EXPERIENCING A NEW MATERIAL SCIENCE. 01 3D PRINTED CAST SMART IS THE NEW BLACK IN MATERIALS.
  30. 30. THE LIFE SAVING DOT. MOST WOMEN IN INDIAN VILLAGES CANNOT AFFORD IODINE THAT PREVENTS COMPLICATIONS AT BIRTH AND OTHER HEALTH ISSUES. THE IDEA TO CONVERT BINDIS INTO IODINE PATCHES CAN BE REVOLUTIONARY. 01 3THE LIFE SAVING DOT TESTING THE BINDIS ON WOMEN IN RURAL PARTS OF THE WEST INDIAN STATE OF MAHARASHTRA.
  31. 31. USING PAPER FUSED WITH SOAP, PEOPLE CAN PROTECT THEMSELVES FROM THE GERMS IN THE SRI LANKA’S BUSIEST PUBLIC TRANSPORTATION. ASIRI GROUP HOSPITALS SRI LANKA SOAP BUS TICKET. 01 ASIRI GROUP HOSPITALS SOAP BUS TICKET, SRI LANKA
  32. 32. 01 UNIVERSITY OF TOKYO FUNCTIONAL INK MADE OF SILVER FLAKES, ORGANIC SOLVENT, FLUORINE RUBBER AND FLUORINE SURFACTANT A NEW FUNCTIONAL INK THAT CAN BE HIGHLY CONDUCTIVE EVEN WHEN STRETCHED TO THE EXTREME. TAKAO SOMEYA UNIVERSITY OF TOKYO JUNE 25, 2015 STRETCHABLE SENSORS.
  33. 33. HOW: 1 USER CENTRIC 2 QUALITY MATERIALS 3 MAKE IT DESIRABLE
  34. 34. THANK YOU.

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