MEDIA PITCH
We are Certified by

Jean	
  Charles	
  Salvin	
  [TH]	
  &	
  Arnaud	
  Belhamou	
  [SG]	
  -­‐2013	
  
Head Office www.F...
• 
• 
• 
• 
• 
• 

Let’s catch-up on Market Trends
Video Marketing… What is this?
Your Audience? Your Message?
Diffusion &...
Country

FaceBook

YouTube

LinkedIn

Singapore

1.5 million

1 million

50,000

Malaysia

5.2 million

2 million

45,000
...
Share of Total Online Minute
Singapore
Malaysia

58.4%

41.6%

65.0%

35.0%

Philippines

71.0%

29.0%

Indonesia

71.4%

...
PRODUCE

BROADCAST

Definition

PLATFORMS
Delivering a Message
•  Newsletter (eDM) - Max Return 2/2.5%
ü  e.g. 4000 emails à only 80-100 reached

•  Magazine - Ma...
2013 | MAKE the SHIFT
KOLs | Aggregates

4
ROI/KPIs

3
Profiling
FB/LinkedIn Ads à Profiling

Analytics
&
Discovery
5

Measure & Portfolio
Dvp
...
YouTube TrueView (1/2)
YouTube TrueView (2/2)
“LinkedIn’s Sponsored Updates
are the perfect marriage between
its professional audience and our
promotional content. This...
With Promoted Posts, page
owners pay a flat rate to
reach a given number of
users. For Sponsored
Stories, Page Post Ads an...
2,800	
  CLIC
KS	
  TH

ROUGH	
  FA
CEBOOK	
  

E	
  
3,000,000	
  PEOPL
TARGETED	
  

ACCURATE	
  FACEBOO
K	
  PROFILING	...
Asmara	
  
FYWInSG	
  
JobsmartAsia	
  
EtnaRestaurant	
  
GroupIndochine	
  

More YT Channels
•  Services
– 
– 
– 
– 
– 
– 
– 
– 

Motion Graphics
Logo Animation
Live Shooting (Canon 5d Mark III, RedONE)
B2C Broadcas...
ü Optimization/Refreshment of Online Visibility
ü National Brand Development Awareness
ü Services’ Professionalism & Qu...
Thanks!
FindYourWayInTheWorld Pte Ltd
8 Cross Street, #28-00 PWC Building, Singapore 048424
((+65) 6850 7764 |  info@fyw...
FindYourWayInTheWorld Thailand/Bangkok Branch Online Video Marketing Media Pitch November 2013
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FindYourWayInTheWorld Thailand/Bangkok Branch Online Video Marketing Media Pitch November 2013

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Online Video Marketing Agency (Singapore, Thailand)
Thailand Media Pitch 2013/2014
bangkok@findyourwayintheworld.com
Phone: +66895057430
www.youtube.com/FYWInBangkok

Published in: Business, News & Politics
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FindYourWayInTheWorld Thailand/Bangkok Branch Online Video Marketing Media Pitch November 2013

  1. 1. MEDIA PITCH
  2. 2. We are Certified by Jean  Charles  Salvin  [TH]  &  Arnaud  Belhamou  [SG]  -­‐2013   Head Office www.FYWinTheWorld.com [Singapore] Thailand Branch: www.youtube.com/FYWinBangkok
  3. 3. •  •  •  •  •  •  Let’s catch-up on Market Trends Video Marketing… What is this? Your Audience? Your Message? Diffusion & Broadcasting Case Study Rates Bracket Summary
  4. 4. Country FaceBook YouTube LinkedIn Singapore 1.5 million 1 million 50,000 Malaysia 5.2 million 2 million 45,000 Thailand 10.2 million 5 million 18,000 4 million 1.5 million 80,000 5.2 million 1.5 million 60,000 Indonesia Philippines Source: Global Customer Acquisition – www.mvfglobal.com Daily Connections
  5. 5. Share of Total Online Minute Singapore Malaysia 58.4% 41.6% 65.0% 35.0% Philippines 71.0% 29.0% Indonesia 71.4% 28.6% Vietnam 78.6% 77.5% Age 35 and Older 21.4% Thailand Under 35 22.5% *source: comScore - 2012 Demography & Time Spent (*Thailand online video watching)
  6. 6. PRODUCE BROADCAST Definition PLATFORMS
  7. 7. Delivering a Message •  Newsletter (eDM) - Max Return 2/2.5% ü  e.g. 4000 emails à only 80-100 reached •  Magazine - Max Return 1.5/2% ü  e.g. 30,000 prints à 300/600 reached •  Blog Banner - Max Return 0.2/0.5% ü  e.g. 100,000 unique visitors à 200/500 reached •  Video Marketing - Max Return 12/14% ü  e.g. 100,000 targeted (*keyword + profiling) à 12/14,000 reached Strategic Benefits of Video
  8. 8. 2013 | MAKE the SHIFT
  9. 9. KOLs | Aggregates 4 ROI/KPIs 3 Profiling FB/LinkedIn Ads à Profiling Analytics & Discovery 5 Measure & Portfolio Dvp 1 Keywording 2 Google/YT Ads à Keywords Search Choose Your Audience
  10. 10. YouTube TrueView (1/2)
  11. 11. YouTube TrueView (2/2)
  12. 12. “LinkedIn’s Sponsored Updates are the perfect marriage between its professional audience and our promotional content. This tool doesn’t just deliver leads – it brings us quality prospects in our target business-to-business market, at a cost per lead that makes sense for our business.” - Mike Volpe – CMO @ HubSpot | Aug ‘13 LinkedIn Sponsored Ads
  13. 13. With Promoted Posts, page owners pay a flat rate to reach a given number of users. For Sponsored Stories, Page Post Ads and other Facebook ad types, advertisers pay per impression or per click. - Brittany Darwell, InsideFacebook.com | Apr ‘13 FaceBook Promoted Posts
  14. 14. 2,800  CLIC KS  TH ROUGH  FA CEBOOK   E   3,000,000  PEOPL TARGETED   ACCURATE  FACEBOO K  PROFILING     (Age-­‐Music-­‐Smartph ones  brand)   Case Study | LUSH – 11kViews TOTAL  COST   1300THB   0,25  THB  PER   CLICK  
  15. 15. Asmara   FYWInSG   JobsmartAsia   EtnaRestaurant   GroupIndochine   More YT Channels
  16. 16. •  Services –  –  –  –  –  –  –  –  Motion Graphics Logo Animation Live Shooting (Canon 5d Mark III, RedONE) B2C Broadcasting (Youtube/Google Ads & Facebook Ads) B2B Broadcasting (LinkedIn Ads & Google Ads) YouTube Channel Skin Youtube Channel Content Creator Video SEO (Google.com) Services (Bangkok & Thailand)
  17. 17. ü Optimization/Refreshment of Online Visibility ü National Brand Development Awareness ü Services’ Professionalism & Quality Perception Improvement ü Conversion Rate Optimization Improvement – Reduce Website Bouncing ü Social Media Conversation Optimization ü Revitalization of the Image Branding Ø Direct Leads Requests! OVM | ROI *OVM = Online Video Marketing **ROI = Return On Investment
  18. 18. Thanks! FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 ((+65) 6850 7764 |  info@fywintheworld.com | Thailand branch:  info@fywintheworld.com | bangkok@findyourwayintheworld.com ((+66) 8-9505-7430

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