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LEGAL MARKET TRENDS
The web is crucial for those in search of legal service
CONVERSION BEST PRACTICESLOCATION
1. Contacts....
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Legal Market Trends - From FindLaw and Google

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The web is crucial for those seeking legal services. From they devices consumers are using to how they are searching online, this infographic from FindLaw and Google shows how today's attorney-seekers are behaving.

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Legal Market Trends - From FindLaw and Google

  1. 1. LEGAL MARKET TRENDS The web is crucial for those in search of legal service CONVERSION BEST PRACTICESLOCATION 1. Contacts. Provide multiple contact options like phone, email and chat. 2. Fees. Include information on fees to address what is a primary concern for consumers. 3. Mobile. Provide a mobile-optimized version of your site. 4. Chat. Make chat available for an efficient, non-business hour contact option. 5. Live contact. Employ a system that allows consumers to reach your firm promptly on their first call. VIDEO INSIGHTS PATH TO HIRECONSUMER INSIGHT PEOPLE DEVICE TRENDS Source: 1 Google Consumer Surveys, November 2013 US residents 2 Google/FindLaw US Consumer Legal Needs Survey 2014Source: FindLaw US Consumer Legal Needs Survey 2014 38% 62% 42% switch between different devices when researching People seeking legal advice... 69% 85% use a combination of smartphone and PC for research use online maps to find legal service locations 74% visit website to take action Though people may start with search when looking for a lawyer, 74% contact potential attorneys via phone 87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney MOBILE SEARCH 31% law firm related website traffic comes through of all Source: FindLaw Aggregated Hosted Site Data 2014 think it is important to have a local attorney (within 25 miles) Source: FindLaw US Consumer Legal Needs Survey 2014 42% non-branded legal searches since last year on YouTube researching legal topics visit YouTube during their process 1in 5 Source: YouTube Internal Data, 2012 MORE 74% 87% of legal searches are NON-BRANDED2 of people USE THE INTERNET to find a lawyer2 96% of people seeking legal advice USE A SEARCH ENGINE when looking online1 Source: Google Legal Services Studies, September 2013 FindLaw and Google Legal Marketing Experts 71% OF PEOPLE GOOGLE SOLUTIONS DRIVE RESULTS Capture consumer demand Tell your story Across all screens Simple and easy to use Copyright © 2014 Google, Inc. All rights reserved. 08/14

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