1.
LEGAL MARKET TRENDS
The web is crucial for those in search of legal service
CONVERSION BEST PRACTICESLOCATION
1. Contacts. Provide multiple contact options like phone, email and chat.
2. Fees. Include information on fees to address what is a primary concern for consumers.
3. Mobile. Provide a mobile-optimized version of your site.
4. Chat. Make chat available for an efficient, non-business hour contact option.
5. Live contact. Employ a system that allows consumers to reach your firm
promptly on their first call.
VIDEO INSIGHTS
PATH TO HIRECONSUMER
INSIGHT
PEOPLE
DEVICE TRENDS
Source:
1 Google Consumer Surveys, November 2013 US residents
2 Google/FindLaw US Consumer Legal Needs Survey 2014Source: FindLaw US Consumer Legal Needs Survey 2014
38%
62%
42% switch between
different devices
when researching
People seeking legal advice...
69%
85%
use a combination
of smartphone and
PC for research
use online maps
to find legal
service locations
74% visit website to
take action
Though people may start with search
when looking for a lawyer, 74% contact
potential attorneys via phone
87% of people who contact an attorney
go on to hire an attorney and 72% of
them only contact one attorney
MOBILE
SEARCH
31%
law firm related website
traffic comes through
of all
Source:
FindLaw Aggregated Hosted Site Data 2014
think it is important to
have a local attorney
(within 25 miles)
Source: FindLaw US
Consumer Legal
Needs Survey 2014
42%
non-branded legal
searches since last year
on YouTube
researching legal topics visit YouTube
during their process
1in 5
Source: YouTube Internal Data, 2012
MORE
74%
87%
of legal searches are
NON-BRANDED2
of people USE THE
INTERNET to find
a lawyer2
96%
of people seeking
legal advice USE A
SEARCH ENGINE
when looking online1
Source: Google Legal Services Studies, September 2013
FindLaw and Google Legal Marketing Experts
71%
OF PEOPLE
GOOGLE SOLUTIONS DRIVE RESULTS
Capture consumer demand Tell your story Across all screens Simple and easy to use
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