4 Easy Steps To Reuse What
You've Already Written To
Sell More Kindle Books
By Steve Johnson
• Recently published a new book
on the Kindle Direct Publishing
(KDP) platform as well as the
• To help launch the marketing of
the book used one of the
techniques in my book:
"Sell More Kindle Books!“
• Simple technique that works for
me, and it can work for you too!
Authors Control Their
This technique involves an author repurposing
content from their own Kindle book and
turning it into the format of a free article
submission on EzineArticles.com.
Once published, that article tends to rank high in
major search engines, serving as a doorway to
that book's Amazon sales page.
Steps To Repurposing
I've documented the process below with step-
by-step instructions, as well as screenshots for
(1) to make it easy for other self-published
authors to follow my lead & get more book
page views on Amazon; and
(2) to demonstrate how this strategy works
long-term for better SEO.
• More eyeballs on your sales pages
means more sales.
• It takes no more than one hour to
repurpose your own content using this
• The results are usually evident within a
matter of days; this time great results in
approx. 24 hours.
Step 1: Begin
The best plan in the world isn’t worth a nickel if
you don’t get started. First, I focused on two
keyword phrases that I had worked into my
Kindle book title:
“sell more kindle books”
“write better book descriptions”
Targeting Keyword Phrases
Why: self-publishing authors want to sell more
Kindle ebooks, and it’s the most important
help they are looking for to boost sales.
“Sell More Kindle Books” …. It’s the end-result
promise I make to potential readers.
“Write Better Book Descriptions” – is the way
they can accomplish what I promise.
A Winning Formula
Promise + Technique = Purpose of Book
Re-Writing For Article Directories
Here’s a screenshot of my author page at
Easy As 1-2-3-4-5!
1. Extract a small section from your
2. Log into author page at
3. Re-write article quickly using the
prompts EA gives writers.
4. Edit. Proofread. Edit again.
The process is simple and straightforward.
EA’s free authoring system blocks you from
overusing main keywords, and that was my
only problem - I used the word "Book" or
"Books" too many times… had to go back
through the final edit a number of times to
change copy to "tome" "works" "published
work" and other generic words that really
should have been left "book."
Re-Writing Makes Content Fresh
• Find new ways to explain what you are sharing
with readers, to the point where your new
article becomes better than what went into
the final draft of the ebook.
• Quote To Remember: "There is no such thing
as good writing. There is only good re-writing.“
• Target no more than two keyword phrases.
The two I selected to sprinkle throughout the
article are listed further below in this article.
Step 2: Finish what you start, then
submit for publication
Once finished to my satisfaction, my new article
was submitted for review by EA about one
hour after I got started, and it was less than 24
hours when I received the confirmation in my
email inbox alerting me that my article had
been accepted and published.
See what the results were in next step…
Results Come Quickly
Step 3: Track your results
The next day, I pulled up Bing.com and
Yahoo.com (two search engines which seem
to return similar results, and they rank EA
submissions very quickly.)
Payoff: For the keyword phrase "write better
book descriptions," my article was showing
high on the first page of Bing.com…
Step 4: Monitor your new
search engine rankings
Maybe this was just a fluke, you may be thinking. I
don’t blame you. I always think that way too. So, I
like to check back and monitor my results to see if
I just got lucky for a couple of days or if my
content marketing strategy really is going to work
long term to attract lots of readers in the future.
I waited a few days, and on Monday morning that
following weekend I ran the same search again
with my two main keyword phrases:
"write better book descriptions“
"sell more kindle books"
Results for "write better book
descriptions" one week later:
• GOOGLE -- One week later, my book sales page
was ranking at #8 on Page 1 for this keyword
phrase, out of 258 million results.
• BING – One week after I wrote and published the
EA article, this keyword phrase was showing up
on Page 1 at the #2 spot out of 24 million results.
• YAHOO – Again, one week later, this keyword
phrase was bringing back my EA article at #5 on
the first page of results.
Enhanced Amazon Results
Keyword Phrase: “write better book descriptions”
You Can Do It Too!
You can learn how to create better book
descriptions from my new ebook now on sale in
the Amazon Kindle Store
"Sell More Kindle Books! How
You Can Write Better Book
Descriptions That Can Sell
More Kindle Books“
About The Author:
Please visit my website for authors and indie
to uncover more ideas on how to boost
your ebook sales and make more money
self-publishing your own Kindle Books!
• Steve Johnson, Johnson Publishing Co.
• Email: email@example.com
• Web: www.SellMoreKindleBooks.com