Retailer Payment, Gift and Loyalty Cards in Europe is a report, based on a survey of over 3,300 prominent retail brands in 33 countries, about the provision of co-branded and private-label payment cards, gift cards and loyalty cards by major retailers across Europe. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Georgia, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine.
In total, the research identifies close to 800 retailer payment cards, over 1,000 closed-loop gift cards, almost 1,200 proprietary retailer loyalty programs and 78 coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private-label programs in Europe that goes far beyond the scope of previous published research.
Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.