Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NUKI Crowdfundingkampagne auf Kickstarter

499 views

Published on

Wie führt man eine sehr erfolgreiche Crowdfundingkampagne auf Kickstarter durch?

Published in: Economy & Finance
  • Be the first to comment

  • Be the first to like this

NUKI Crowdfundingkampagne auf Kickstarter

  1. 1. Lessons learned from a Kickstarter campaign
  2. 2. Raised € 100.000 in less than 4 hours Achieved funding goal in 8 hours Sold more than 2500 units as of today backers 2,038 pledged of €125.000 goal €385.524 days to go 0
  3. 3. DOORLOCK OF THE FUTURE Nuki App
  4. 4. DOORLOCK OF THE FUTUREDOORLOCK OF THE FUTURE Nuki App Nuki Keyturner Nuki Bridge
  5. 5. EASY INSTALLATION
  6. 6. KEY LEARNING „Chance favors the prepared mind. The more you practice, the luckier you will become.“ S i r R i c h a r d B r a n s o n „Chance favors the prepared mind. The more you practice, the luckier you will become.“ S i r R i c h a r d B r a n s o n
  7. 7. OUR LEARNINGS ① Prepare early enough but not too early
  8. 8. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story
  9. 9. FORM YOUR STORY Your story should be - New - Interesting - Authentic - Honest - Optimized & Tested
  10. 10. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early
  11. 11. CALCULATE ROI You won’t believe it, but there’s a simple formula Qty. of E-Mails * Conversion * avg. Reward * Multiplier = Camp. Target Camp. Target * Mkt Exp / Reward = Marketing Budget Qty of E-Mails: size of your database Conversion: typically 2-5%, depends on the quality of your database Avg. Reward: How much will people spend on one conversion
  12. 12. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels
  13. 13. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels ⑤ Make everything as viral as possible
  14. 14. GO VIRAL – WORD OF MOUTH
  15. 15. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels ⑤ Make everything as viral as possible ⑥ Work with the best
  16. 16. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels ⑤ Make everything as viral as possible ⑥ Work with the best ⑦ Have a clear execution plan
  17. 17. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels ⑤ Make everyting as viral as possible ⑥ Work with the best ⑦ Have a clear execution plan ⑧ Shoot on day 1 & ride the wave
  18. 18. SHOOT ON DAY 1
  19. 19. OUR LEARNINGS ① Prepare early enough but not too early ② Form your story ③ Calculate ROI early ④ Pick your channels ⑤ Make everything as viral as possible ⑥ Work with the best ⑦ Have a clear execution plan ⑧ Shoot on day 1 & ride the wave ⑨ Stay focused, keep going
  20. 20. Get your “new key” at shop.nuki.io now! As seen on Thanks!

×