2nd screen market and trends
25th September, 2013
Renaud Fuchs
Director, Digital Transformation, Alvarez and Marsal
Direct...
Agenda
•Companion app basics
•App downloads and customer engagement
•Business models
•Revenues
2
Companion app basics
3
TV Companion screen
Second screen as a companion application
Companion app basics
•60-80% of people use a second screen (laptop, tablet smartphone) while
they watching TV
•46% of smar...
Companion app basics
5
To control
To enhance
To discover
To share
To multi-task
Tens of millions of downloads
Broadcasters
and pay TV
Start ups
Other sectors
5m+ 3m+ 4m+
17m 250m
0.3m2.1m+ 1.1m+ 0.5m+
2...
Customer engagement: making viewers lean forward
1.1m daily active
users
Viewers 20% more
engaged with
companion app
2/3 o...
Business models
8
Engagement and
customer experience
Retention Revenue
Pay TV Operator
CE and console manufacturer
Studio/...
$6bn in 2017 coming from advertising and ecommerce
9
0
1000
2000
3000
4000
5000
6000
7000
2012 2017
Companion apps market ...
Read the detailed report
•Versions to fit your needs:
25-page Executive Summary
95-page Market Starter Pack
252-page Fu...
Thank you
Renaud Fuchs
rfuchs@alvarezandmarsal.com
+44 789 613 2614
11
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Renaud Fuchs: Second Screen Society Report

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Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

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Renaud Fuchs: Second Screen Society Report

  1. 1. 2nd screen market and trends 25th September, 2013 Renaud Fuchs Director, Digital Transformation, Alvarez and Marsal Director, 2nd Screen Society 1
  2. 2. Agenda •Companion app basics •App downloads and customer engagement •Business models •Revenues 2
  3. 3. Companion app basics 3 TV Companion screen Second screen as a companion application
  4. 4. Companion app basics •60-80% of people use a second screen (laptop, tablet smartphone) while they watching TV •46% of smartphone users are engaging in daily 2nd-screen activity •300+ companion apps • Source: 2nd Screen Society 4
  5. 5. Companion app basics 5 To control To enhance To discover To share To multi-task
  6. 6. Tens of millions of downloads Broadcasters and pay TV Start ups Other sectors 5m+ 3m+ 4m+ 17m 250m 0.3m2.1m+ 1.1m+ 0.5m+ 27m 21m500m Source: 2nd Screen Society 6
  7. 7. Customer engagement: making viewers lean forward 1.1m daily active users Viewers 20% more engaged with companion app 2/3 of American adults (under 44) likely to search and shop for a product seen on TV 800m data points 1.6m check-in for season 3 of Game of Thrones 1.1m downloads 18m claps 1.9m video views 6m “open apps” on MLB opening day Source: 2nd Screen Society 7
  8. 8. Business models 8 Engagement and customer experience Retention Revenue Pay TV Operator CE and console manufacturer Studio/Movie Companion Apps Sports League Broadcaster Broadcasters 3rd Party App E-Commerce
  9. 9. $6bn in 2017 coming from advertising and ecommerce 9 0 1000 2000 3000 4000 5000 6000 7000 2012 2017 Companion apps market size US$, m CBS: sold for $10- 12m worth of 2nd screen ad during 2013 Superbowl Viggle 9-month revenue $9.3m Source: 2nd Screen Society MLB “at Bat” revenues estimated at $90m for 2012
  10. 10. Read the detailed report •Versions to fit your needs: 25-page Executive Summary 95-page Market Starter Pack 252-page Full Detailed Report Enterprise licensing available •More Details: www.2ndscreensociety.com/researc h/ 10
  11. 11. Thank you Renaud Fuchs rfuchs@alvarezandmarsal.com +44 789 613 2614 11

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