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Why mobile marketing?
“Everything that can be done on a desktop
computer is now available on a mobile device”
● Email
● So...
Make sure that your content is optimized!
● Content fits on the screen
without side-to-side
scrolling or zooming
● Content...
Rethink your CTAs
● Redesign your buttons to be larger
and placed somewhere that makes
sense on a smaller screen
● Elimina...
Employ Responsive Storytelling
(Ability to capture your reader’s attention and then guide them through an interactive flow...
Discussion
● Are there any disadvantages of using Mobile Marketing for
your company or organization?
● Is mobile marketing...
Content marketing
Content marketing
Content marketing
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Content marketing

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Things to consider when using Mobile Marketing in order to Create content for your company or organization.

Published in: Marketing
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Content marketing

  1. 1. Why mobile marketing? “Everything that can be done on a desktop computer is now available on a mobile device” ● Email ● Social Media ● Online Banking ● Interact with people ● Online Search
  2. 2. Make sure that your content is optimized! ● Content fits on the screen without side-to-side scrolling or zooming ● Content loads quickly ● Site returns no mobile- specific errors
  3. 3. Rethink your CTAs ● Redesign your buttons to be larger and placed somewhere that makes sense on a smaller screen ● Eliminate the number of steps to complete the action you want the viewer to take.
  4. 4. Employ Responsive Storytelling (Ability to capture your reader’s attention and then guide them through an interactive flow of information) ● Customizing content based on the user’s geolocation. ● Providing relevant content based on contextual cues (such as keyword or referral source) ● Allowing users to select the type of content they’re interested in before serving them with options
  5. 5. Discussion ● Are there any disadvantages of using Mobile Marketing for your company or organization? ● Is mobile marketing something that you can apply to all types of business?

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