Filip Kik

Taron
Kephart

CEO/President

Chairman

Will
Schoellkopf
CTO

Mobile
Web App

Brad
Shoemaker
CTO
Problem
• Overcrowded Gyms
• Time wasted waiting for
machine availability
• Ruined workouts due to lack of
available weigh...
Solution
• Mobile web app for Apple iOS, Android, Windows
smartphones
• Tracks/displays how crowded gym is in real-time
• ...
Business Model
• Geared towards college students/busy zip
codes
• Purchased through App Store/Google Play
• $0.99 basic ve...
Marketing and Sales
 Facebook, google, other

search engines
 Posters in gyms and health
stores
• Part of gym membership...
Competition
 Gym Flow only available on Apple App

Store
 “VirtuaGym Fitness Home and Gym” –
workout instructions
 “Tot...
Underlying Magic
 Available for iPhone, Android and Windows
 Waitlist feature for equipment
 Social aspect – “Karma Poi...
Risks and Mitigations
 Market/Competition Risks
 Mitigated with First Mover Advantage

 Technology/Product Risks
 Miti...
Team Organization
Filip Kik
CEO
President

Taron
Kephart
Chairman

Will
Schoellkopf
CTO

Brad
Shoemaker
CTO

GymCrowd

 F...
Cash Flows
200000

Dollars

150000
100000
50000
0
-50000






Break even point at 26 months
Cumulative sales of 350,00...
Current Status


Completed




Team formed, venture name decided, business plan done

Still to do
1. Obtain initial $15...
Works Cited
1) "American FactFinder." American FactFinder. United States
Census Bureau, n.d. Web. 14 May 2013.
2) Dorf, Ri...
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"GymCrowd" Business Plan Presentation

  1. 1. Filip Kik Taron Kephart CEO/President Chairman Will Schoellkopf CTO Mobile Web App Brad Shoemaker CTO
  2. 2. Problem • Overcrowded Gyms • Time wasted waiting for machine availability • Ruined workouts due to lack of available weights/equipment • Need for optimized quality of workouts and time spent in gym
  3. 3. Solution • Mobile web app for Apple iOS, Android, Windows smartphones • Tracks/displays how crowded gym is in real-time • Members scan upon entry and exit • Users check-in to specific machine or room • Basic and Premium versions • “GymCrowdKarma”
  4. 4. Business Model • Geared towards college students/busy zip codes • Purchased through App Store/Google Play • $0.99 basic version/ $2.99 premium version • Advertisements - $1 to remove • 40% Gross Margin
  5. 5. Marketing and Sales  Facebook, google, other search engines  Posters in gyms and health stores • Part of gym membership applications • Advertising in other apps
  6. 6. Competition  Gym Flow only available on Apple App Store  “VirtuaGym Fitness Home and Gym” – workout instructions  “Total Gym Fitness” – tracks your health, connects to twitter  General fitness apps – no direct competition
  7. 7. Underlying Magic  Available for iPhone, Android and Windows  Waitlist feature for equipment  Social aspect – “Karma Points”  Gym crowding for specific sections, rooms, or equipment  Little direct competition, first mover advantage
  8. 8. Risks and Mitigations  Market/Competition Risks  Mitigated with First Mover Advantage  Technology/Product Risks  Mitigated with Reliable QR code system  Management/Team Risks  Hire employees who workout frequently  Financial Risk  Karma Points system to ensure user base
  9. 9. Team Organization Filip Kik CEO President Taron Kephart Chairman Will Schoellkopf CTO Brad Shoemaker CTO GymCrowd  Flat Structure  Consistent Vision  Each Employee is an Ambassador  Each Executive hires one to two more employees CFO
  10. 10. Cash Flows 200000 Dollars 150000 100000 50000 0 -50000    Break even point at 26 months Cumulative sales of 350,000 by end of year 3 Assume 50% of users remain active Year Year Year Year Year 1 2 3 4 5
  11. 11. Current Status  Completed   Team formed, venture name decided, business plan done Still to do 1. Obtain initial $15,000 investment 2. Hire additional programmer 3. Find office location and purchase necessary materials 4. Begin development of application 5. Contact target gym locations for marketing
  12. 12. Works Cited 1) "American FactFinder." American FactFinder. United States Census Bureau, n.d. Web. 14 May 2013. 2) Dorf, Richard C., and Thomas Byers. Technology Ventures: From Idea to Enterprise. Boston [etc.: McGraw-Hill Higer Education, 2008. Print. 3) "Flat Organization Structure." The Business Plan. TheBusinessPlan, 2013. Web. 14 May 2013. <http://the-businessplan.com/flat-organization-structure/>. 4) Pappas, Andreas. "Which Apps Make Money?" VisionMobile. N.p., 12 Nov. 2012. Web. 14 May 2013. 5) Fusion, Jenn. "What Is the Target Market for Fitness Gyms?" Small Business. N.p., n.d. Web. 16 May 2013. 6) Stravarius, Justin. "25 Killer Tips for Facebook Marketing." AppStorm.net. N.p., 27 Sept. 2010. Web. 14 May 2013. <http://web.appstorm.net/roundups/social-media-roundups/25tips-for-killer-facebook-marketing>.

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