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Nouvelle plateforme Economie du FIGARO

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Nouvelle plateforme ECONOMIE du FIGARO

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Nouvelle plateforme Economie du FIGARO

  1. 1. 4 Juin 2015
  2. 2. UN FORT BESOIN DE PÉDAGOGIE Pour 58% des Français, l’information économique n’est pas compréhensible Source : Banque de France L’intérêt des Français pour l’économie et leur perception de la situation économique en 2014 INTÉRÊT CROISSANT DES FRANÇAIS POUR L’ÉCONOMIE des Français se déclarent INTÉRESSÉS PAR L’ÉCONOMIE 61% ‘je m’intéresse BEAUCOUP à l’économie’ + 11 points
  3. 3. LA PRESSE QUOTIDIENNE COMME RÉFÉRENCE devant les Hebdos d’actualité 65% Stations de radio généralistes 58% Sites de marque de presse 56% Source / meet the connected readers FigaroLab 2015 ère 1source vecteur de CONFIANCE 84% 3 INDISPENSABLE CONFIANCE
  4. 4. ADRESSER L’INDIVIDU AU SEIN DES SPHÈRES PROFESSIONNELLE & PERSONNELLE des PDG, DG, GÉRANTS des DÉCISIONNAIRES EN ACHATS de +50 K€ ind. aff. 134 ind. aff. 113 56% 47% Source : Premium 2014 – Brand Figaro 30J - % couverture DÉCIDEURS ACTEURS ‘ON ME DEMANDE SOUVENT DES CONSEILS sur les placements & produits bancaires’ ind. aff. 124 ‘je suis AUTONOME dans la GESTION DE MON PORTEFEUILLE de valeurs mobilières > 150K€’ ind. aff. 158
  5. 5. Source : IPSOS février 2015 15% des lecteurs demandent encore plus d’informations économiques 86% des lecteurs s’abonnent pour les sujets d’économie 93% des ab. digitaux lisent le PDF du Figaro Economie + L’ÉCONOMIE 1ère MOTIVATION D’ABONNEMENT
  6. 6. NOUVELLE PLATEFORME par Alexis Brézet Directeur des rédactions du Figaro & Gaëtan de Capèle Directeur adjoint de la rédaction du Figaro en charge du Figaro Economie
  7. 7. UNE CONCEPTION BI-MEDIA PRINT & DIGITAL APPROFONDIR LES FONCTIONS INFORMATIVES + DE HIERARCHISATION> + D’ EXPERTISES + D’ INCARNATION > > 7
  8. 8. sous la direction artistique de Pierre Bayle + DE HIÉRARCHISATION UNE NOUVELLE MAQUETTE AU SERVICE DE L’INFORMATION
  9. 9. UNE NOUVELLE MAQUETTE UNE IDENTITÉ PLUS FORTE NOUVELLE IDENTITÉ + NERVEUSE + IMPACTANTE LE SAUMON IDENTIFICATION & REPÈRE 9
  10. 10. LA UNE S’AFFRANCHIT DES CONTRAINTES DE FORMATS POUR ÉVÉNEMENTIALISER L’ACTUALITÉ ÉCONOMIQUE UNE NOUVELLE MAQUETTE DU CAHIER AU JOURNAL 10
  11. 11. ALTERNER PAPIERS LONGS ET COURTS POUR RYTHMER LA LECTURE + DE HIÉRARCHISATION SÉLECTIVITE DE L’INFORMATION 11
  12. 12. sous la direction de Gaëtan de Capèle + D’EXPERTISES DE GRANDES PLUMES DECRYPTAGES, ANALYSES ET CONSEILS SUR TOUS LES MARCHÉS ÉCONOMIQUES
  13. 13. R. Laskine Une rédaction de 50 JOURNALISTES experts en économie Alexis Brézet G. de Capèle L. de Charette J.O Martin E. Renault Près de 4 000 PAGES / AN consacrées à l’économie EN CONTINU sur figaro.fr/economie + D’EXPERTISES JOURNALISTES ET CONTENUS 13 • 120 CONTENUS PAR JOUR (articles / vidéos) • 1 NEWSLETTER BOURSE QUOTIDIENNE • 5 NEWSLETTERS THÉMATIQUES HEBDOMADAIRES M. Landré F. Nodé-Langlois B. Jacquot C. BellemareC. Papazian N. Triouleyre
  14. 14. + D’EXPERTISES MACRO ECONOMIE ET MICRO ECONOMIE COUVRIR TOUTES LES DIMENSIONS DE L’ÉCONOMIE TOUS SECTEURS GRANDES ENTREPRISES & PME FRANCE & INTERNATIONAL 14
  15. 15. BLOC-NOTES DE JACQUES-OLIVIER MARTIN LIBRES ÉCHANGES DE JEAN-PIERRE ROBIN NOUVELLES RUBRIQUES LIVRES & IDÉES CHRONIQUE + D’EXPERTISES 15
  16. 16. + D’EXPERTISES LE SCAN ÉCO DÉCRYPTAGE DES FAITS & CHIFFRES DE L’ÉCONOMIE 16 + D’ ÉCRITURES DIGITALES Formats question / réponse Pédagogie de concepts éco Fact checking Quizz LANCEMENT NEWSLETTER HEBDOMADAIRE SCAN ECO
  17. 17. + D’EXPERTISES NOUVELLE RUBRIQUE TECH 6 SPÉCIALISTES DÉCRYPTENT L’ACTUALITÉ TECH NOUVELLE PAGE DÉDIÉE DU LUNDI AU SAMEDI NOUVEAU CHANNEL LANCEMENT NEWSLETTER HEBDO TECH 17 B. FerranE. Renault
  18. 18. + D’EXPERTISES RUBRIQUE MEDIA PAGE DÉDIÉE DU LUNDI AU SAMEDI CHANNEL DÉDIÉ DER DU SAUMON 100% MEDIA & PUB seul rendez-vous B2B de la presse quotidienne 18 A. DeboutéE. Renault
  19. 19. + D’EXPERTISES RUBRIQUE BOURSE / PATRIMOINE ANALYSES BOURSIÈRES CONSEILS PATRIMONIAUX LE SAMEDI CHANNEL BOURSE CHANNEL IMMOBILIER avec 19 NEWSLETTERS BOURSE quotidienne PATRIMOINE hebdo LANCEMENT IMMOBILIER hebdo NSL PAYANTE DE R. LASKINE R. Laskine
  20. 20. + D’INCARNATION ACTEURS DU DÉBAT VECTEUR D’INFLUENCE
  21. 21. + D’INCARNATION LA TRIBUNE DES INFLUENCEURS 21
  22. 22. + D’INCARNATION LE GRAND TÉMOIN UNE APPROCHE INCARNÉE DE L’ÉCONOMIE LE SAMEDI INTERVIEWVIDÉO DÈS LE SAMEDI MATIN FORMAT 7 MN 22 J.O Martin Interview vidéo Le GrandTémoin
  23. 23. + D’INCARNATION LE GRAND ENTRETIEN LE LUNDI TOP MANAGEMENT DU LUNDI AUVENDREDI avecCarole Bellemare NOUVEAU CHANNEL DÉCIDEURS avec 23 Management & Emploi devient FIGARO DÉCIDEURS
  24. 24. NOUVELLE PLATEFORME ÉCONOMIE DU FIGARO Campagne de lancement
  25. 25. MARS 2015 CONTACTS Chantal FOLLAIN DE SAINT SALVY Directrice commerciale – pôle News 01.56.52.21.80 - cdesaintsalvy@figaromedias.fr David FOLGUEIRA Directeur commercial Digital 01.56.52.21.64 - dfolgueira@figaromedias.fr Anne-Sophie NECTOUX Directrice commerciale Les Ateliers Figaro 01.56.52.25.14 - asnectoux@figaromedias.fr Eileen LE MUET VP International 01.56.52.27.39 - elemuet@figaromedias.fr
  26. 26. 4 Juin 2015

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